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I’m Esther Koh, a marketing professional who’s been passionate about the ever-changing digital landscape since I began my career in 2018. I enjoy staying ahead of trends through continuous upskilling, and I love translating strategy into real outcomes across social media, search, content, and promotions. Currently, I work as a Senior Advertising & Promotions Executive at Knight Frank Singapore, where I conceptualize and execute shopper-attracting campaigns and events, manage advertising space licensing, and support digital content for the mall’s channels. Outside of work, I also freelance in video creation for F&B, lifestyle, and fashion—using creativity to help clients connect with their audiences in a way that feels timely and engaging.…I’m Esther Koh, a marketing professional who’s been passionate about the ever-changing digital landscape since I began my career in 2018. I enjoy staying ahead of trends through continuous upskilling, and I love translating strategy into real outcomes across social media, search, content, and promotions. Currently, I work as a Senior Advertising & Promotions Executive at Knight Frank Singapore, where I conceptualize and execute shopper-attracting campaigns and events, manage advertising space licensing, and support digital content for the mall’s channels. Outside of work, I also freelance in video creation for F&B, lifestyle, and fashion—using creativity to help clients connect with their audiences in a way that feels timely and engaging.

Esther Koh

Digital Marketer, Marketing Consultant, Social Media Manager, +1

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I’m Esther Koh, a marketing professional who’s been passionate about the ever-changing digital landscape since I began my career in 2018. I enjoy staying ahead of trends through continuous upskilling, and I love translating strategy into real outcomes across social media, search, content, and promotions. Currently, I work as a Senior Advertising & Promotions Executive at Knight Frank Singapore, where I conceptualize and execute shopper-attracting campaigns and events, manage advertising space licensing, and support digital content for the mall’s channels. Outside of work, I also freelance in video creation for F&B, lifestyle, and fashion—using creativity to help clients connect with their audiences in a way that feels timely and engaging.…I’m Esther Koh, a marketing professional who’s been passionate about the ever-changing digital landscape since I began my career in 2018. I enjoy staying ahead of trends through continuous upskilling, and I love translating strategy into real outcomes across social media, search, content, and promotions. Currently, I work as a Senior Advertising & Promotions Executive at Knight Frank Singapore, where I conceptualize and execute shopper-attracting campaigns and events, manage advertising space licensing, and support digital content for the mall’s channels. Outside of work, I also freelance in video creation for F&B, lifestyle, and fashion—using creativity to help clients connect with their audiences in a way that feels timely and engaging.

Available to hire

I’m Esther Koh, a marketing professional who’s been passionate about the ever-changing digital landscape since I began my career in 2018. I enjoy staying ahead of trends through continuous upskilling, and I love translating strategy into real outcomes across social media, search, content, and promotions.

Currently, I work as a Senior Advertising & Promotions Executive at Knight Frank Singapore, where I conceptualize and execute shopper-attracting campaigns and events, manage advertising space licensing, and support digital content for the mall’s channels. Outside of work, I also freelance in video creation for F&B, lifestyle, and fashion—using creativity to help clients connect with their audiences in a way that feels timely and engaging.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Chinese

Intermediate

Work Experience

Senior Advertising & Promotions Executive at Knight Frank Singapore

November 1, 2024 - Present

Conceptualize, plan, and execute promotional activities and events to boost mall visibility. Engage with tenants for advertising-and-promotions collaborations, identify new partners, and manage advertising space promotion and licensing enquiries. Develop content for digital kiosks, the mall website and social media, while supporting tenant advertising initiatives through coordination with agencies and vendors. Lead customer service and day-to-day operations, handle shopper and tenant inquiries, and prepare monthly A&P reports and budget tracking.

Digital Account Manager at Boopin Singapore

December 1, 2022 - November 1, 2024

Manage clients’ social calendar and run search and social ads aligned to sales and marketing objectives. Brainstorm and produce content, track engagement and reach, and manage budget splits across social and search advertising. Define and optimize keywords for search ads to improve CTR and visibility, including ad-hoc workshops on keyword optimization. Ensure month-to-month ad budget and performance management for multiple clients, achieving strong improvements in CTR and engagement.

Consultant for Marketing & Digital Space at Spring Professional / Formative Search

January 1, 2021 - December 1, 2022

Consultant focusing on the tech industry, supporting growing tech companies with mid-to-senior level hiring in marketing roles. Managed weekly newsletter and handled backend live streaming operations, including coordinating topics with speakers for events. Also supported physical events with booth management and collaboration with internal and external stakeholders.

Social Media Executive (SGUnited Contract) at WeLoveSuperMom

July 1, 2020 - December 31, 2020

Supported corporate partnerships by liaising with merchants, retail stores, clinics and indoor playgrounds for lead generation and app downloads. Conducted calling and pitching for collaboration ideas and managed ambassador campaigns end-to-end, including brief curation, ambassador selection, execution, and ensuring engagement and reach targets. Managed multiple brands’ award entitlements and related deliverables such as social posting schedules, catalogue distribution, dedicated website pages, brand weekend Facebook LIVE marketplace buy, and EDM features. Also supported influencer sourcing and database management and coordinated hospital and clinic sampling logistics to maintain storage and stock schedules.

Marcom Executive / Customer Relation at EOS Singapore Pte Ltd

November 1, 2015 - June 30, 2020

Marcom Executive (2018–2020): coordinated event venues and dining options, managed logistics and audio-visual arrangements, buses, invitations, door gifts, photographer sourcing, and post-event photo summaries and write-ups. Arranged press release publication via Newswire for Asia Pacific, liaised with translators for brochures in Asia Pacific languages, coordinated brochure printing and mailing for APAC clients, and managed corporate gifts and company LinkedIn account. Created marketing collateral such as banners, brochures and posters. Customer Relation (2015–2017): maintained APAC customer databases, supported distributors with compliance documents, prepared budgetary quotes, routed internet enquiries, supported order processing for machine deliveries, managed customer account logins, and assisted with weekly forecasts and pipeline reporting.