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Art Director and Motion Designer with 11 years of experience developing and supporting creative strategies and concepts for brands, digital campaigns, and purpose-driven projects across commercial and cultural sectors—driving audience engagement and measurable results. Highly multidisciplinary, I push boundaries through innovation and high-quality solutions, leading and directing projects spanning branding, motion design, animation, and immersive experiences.…Art Director and Motion Designer with 11 years of experience developing and supporting creative strategies and concepts for brands, digital campaigns, and purpose-driven projects across commercial and cultural sectors—driving audience engagement and measurable results. Highly multidisciplinary, I push boundaries through innovation and high-quality solutions, leading and directing projects spanning branding, motion design, animation, and immersive experiences.

Estefania Cadena

Art Director, 2D Animator, Motion Graphic Designer, +5

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Art Director and Motion Designer with 11 years of experience developing and supporting creative strategies and concepts for brands, digital campaigns, and purpose-driven projects across commercial and cultural sectors—driving audience engagement and measurable results. Highly multidisciplinary, I push boundaries through innovation and high-quality solutions, leading and directing projects spanning branding, motion design, animation, and immersive experiences.…Art Director and Motion Designer with 11 years of experience developing and supporting creative strategies and concepts for brands, digital campaigns, and purpose-driven projects across commercial and cultural sectors—driving audience engagement and measurable results. Highly multidisciplinary, I push boundaries through innovation and high-quality solutions, leading and directing projects spanning branding, motion design, animation, and immersive experiences.

Available to hire

Art Director and Motion Designer with 11 years of experience developing and supporting creative strategies and concepts for brands, digital campaigns, and purpose-driven projects across commercial and cultural sectors—driving audience engagement and measurable results.

Highly multidisciplinary, I push boundaries through innovation and high-quality solutions, leading and directing projects spanning branding, motion design, animation, and immersive experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Stop Motion Animation

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

German

Advanced

English

Fluent

Work Experience

Co-Founder & Art Director at Ontological Dreams

June 9, 2025 - Present

Guest Lecturer in Experimental Animation at University for Applied Sciences

January 1, 2023 - December 31, 2023

Designed and delivered a comprehensive syllabus in Experimental Animation, including lesson planning and development of classes. Guided students in integrating new animation techniques and strengthening conceptual and technical skills for abstract animation thinking.

Art Direction, Designer and Motion Design (Freelance)

January 1, 2020 - Present

Led multidisciplinary creative projects across branding, motion design, animation, and immersive experiences for commercial, cultural, wellness, and climate sectors. Developed creative direction and visual identity, including motion for introductions and exhibitions; supported spatial narrative and audience engagement through AR and interactive experiences. Applied strategic methodologies to ensure measurable impact across client work (e.g., Goethe Institut, Druckkunst Museum, Nax Architects, GIZ). Delivered story-driven pitching and branding assets; contributed to funding outcomes. Also taught and supported knowledge transfer through guest lecturing and course design in experimental animation.

Digital Animator at HBO Latinamerica

January 1, 2019 - August 31, 2019

Created high-quality motion design assets for digital campaigns on Instagram and Facebook, improving average engagement. Supported the launch of multiple movie releases by producing high-performing assets that increased trailer and movie views across HBO TV channels and digital platforms. Developed motion-design consistency and clarity through reusable motion assets.

Digital Animator at Prowell Media (Digital Agency)

January 1, 2017 - January 1, 2019

Developed and animated content for digital campaigns (e.g., Sundia) to amplify brand storytelling, generating +185,00 organic views and increasing engagement. Supported in-house production by contributing motion design and editing for TV commercials, with assets aired across national TV channels and viewed by millions in Mexico.

Multidisciplinary Designer at Nación de Ideas

November 1, 2016 - November 30, 2017

Created and animated visuals for Mazda event activations, strengthening on-site presence. Adapted design assets for multiple formats including large-scale LED screens, social content, and event collateral, optimizing visuals for both live and digital audiences.