Hi, I’m Ethan. I’m a digital marketing specialist and entrepreneur based in Kitchener, Ontario. I love building high-converting campaigns, generating quality leads, and delivering measurable results for service-based businesses. I thrive on turning data into actionable insights and collaborating with clients to drive growth. Beyond marketing, I bring a disciplined mindset from owning businesses and competing at a high level in athletics. I lead teams, stay organized, and excel in fast-paced, results-driven environments while fostering strong client relationships and a proactive outreach approach.

Ethan Passley Kitchener

Hi, I’m Ethan. I’m a digital marketing specialist and entrepreneur based in Kitchener, Ontario. I love building high-converting campaigns, generating quality leads, and delivering measurable results for service-based businesses. I thrive on turning data into actionable insights and collaborating with clients to drive growth. Beyond marketing, I bring a disciplined mindset from owning businesses and competing at a high level in athletics. I lead teams, stay organized, and excel in fast-paced, results-driven environments while fostering strong client relationships and a proactive outreach approach.

Available to hire

Hi, I’m Ethan. I’m a digital marketing specialist and entrepreneur based in Kitchener, Ontario. I love building high-converting campaigns, generating quality leads, and delivering measurable results for service-based businesses. I thrive on turning data into actionable insights and collaborating with clients to drive growth.

Beyond marketing, I bring a disciplined mindset from owning businesses and competing at a high level in athletics. I lead teams, stay organized, and excel in fast-paced, results-driven environments while fostering strong client relationships and a proactive outreach approach.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Digital Marketing Business Advertiser at DMA
January 1, 2024 - Present
Plan and manage paid ad campaigns for local service-based businesses. Generate leads through targeted audiences and conversion-focused creatives. Optimize campaigns using CPL, CTR, and ROAS metrics. Build and improve landing pages to increase conversions. Implement Meta Pixel tracking and campaign analytics. Report performance and recommendations to clients. Acquire clients through outreach and networking strategies.
Warehouse Associate at ColdEx
January 1, 2024 - January 1, 2025
Managed inventory, shipments, and stock organization. Picked and packed orders with high accuracy. Maintained warehouse cleanliness and safety standards. Collaborated to meet daily productivity targets.
Co-Owner / Co-Founder at First Step Basketball Training
January 1, 2019 - Present
Built and operated a basketball training business for youth to pro athletes. Designed skill development programs and led training sessions. Managed scheduling, client relations, and operations. Drove client growth through social media and local outreach.
Child & Youth Worker at Hatts Off Inc
January 1, 2021 - January 1, 2023
Supervised and supported youth in residential care. Administered medications and maintained documentation. Applied crisis management (UMAB training). Collaborated with care teams to support development.
Front Desk Associate at Planet Fitness
January 1, 2019 - January 1, 2021
Managed front desk operations and customer service. Maintained facility cleanliness and member support.
Volunteer at Dangerous Mind Academy
January 1, 2018 - January 1, 2020
Assisted client intake and scheduling.
Peer Leader at St. Mary's
January 1, 2016 - January 1, 2017
Supported students and teachers in class activities.

Education

Bachelor of Arts (BA) at Wilfrid Laurier University
January 11, 2030 - March 31, 2026
Bachelor of Arts (BA) at Wilfrid Laurier University
January 11, 2030 - March 31, 2026
GTA Prep A at St. Mary's High School
January 11, 2030 - March 31, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Professional Services, Retail, Transportation & Logistics, Software & Internet, Media & Entertainment