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Retail tech veteran turned AI strategist with 25+ years guiding ERP implementations across Europe and South America. I combine technical depth with business intuition to move beyond basic reporting toward Active Intelligence, backed by an MBA in Deep Learning and multiple Google Cloud certifications. I’m passionate about leveraging Generative AI and data intelligence to optimize operations and personalize the customer journey. Today I help retailers transform data into strategic advantage in hyper-competitive markets, from cleaning and forecasting sales histories to building AI-driven experiences that improve margins and customer engagement. Based in São Paulo, Brazil, I enjoy translating complex data problems into practical, bottom-line solutions through collaboration with cross-functional teams.…Retail tech veteran turned AI strategist with 25+ years guiding ERP implementations across Europe and South America. I combine technical depth with business intuition to move beyond basic reporting toward Active Intelligence, backed by an MBA in Deep Learning and multiple Google Cloud certifications. I’m passionate about leveraging Generative AI and data intelligence to optimize operations and personalize the customer journey. Today I help retailers transform data into strategic advantage in hyper-competitive markets, from cleaning and forecasting sales histories to building AI-driven experiences that improve margins and customer engagement. Based in São Paulo, Brazil, I enjoy translating complex data problems into practical, bottom-line solutions through collaboration with cross-functional teams.

Etienne Vanhaecke

AI Engineer, Data Scientist, Project Manager, +1

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Retail tech veteran turned AI strategist with 25+ years guiding ERP implementations across Europe and South America. I combine technical depth with business intuition to move beyond basic reporting toward Active Intelligence, backed by an MBA in Deep Learning and multiple Google Cloud certifications. I’m passionate about leveraging Generative AI and data intelligence to optimize operations and personalize the customer journey. Today I help retailers transform data into strategic advantage in hyper-competitive markets, from cleaning and forecasting sales histories to building AI-driven experiences that improve margins and customer engagement. Based in São Paulo, Brazil, I enjoy translating complex data problems into practical, bottom-line solutions through collaboration with cross-functional teams.…Retail tech veteran turned AI strategist with 25+ years guiding ERP implementations across Europe and South America. I combine technical depth with business intuition to move beyond basic reporting toward Active Intelligence, backed by an MBA in Deep Learning and multiple Google Cloud certifications. I’m passionate about leveraging Generative AI and data intelligence to optimize operations and personalize the customer journey. Today I help retailers transform data into strategic advantage in hyper-competitive markets, from cleaning and forecasting sales histories to building AI-driven experiences that improve margins and customer engagement. Based in São Paulo, Brazil, I enjoy translating complex data problems into practical, bottom-line solutions through collaboration with cross-functional teams.

Available to hire

Retail tech veteran turned AI strategist with 25+ years guiding ERP implementations across Europe and South America. I combine technical depth with business intuition to move beyond basic reporting toward Active Intelligence, backed by an MBA in Deep Learning and multiple Google Cloud certifications. I’m passionate about leveraging Generative AI and data intelligence to optimize operations and personalize the customer journey.

Today I help retailers transform data into strategic advantage in hyper-competitive markets, from cleaning and forecasting sales histories to building AI-driven experiences that improve margins and customer engagement. Based in São Paulo, Brazil, I enjoy translating complex data problems into practical, bottom-line solutions through collaboration with cross-functional teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Intermediate

Work Experience

Data Scientist at Leroy Merlin

August 1, 2021 - Present

Developed machine learning models using LightGBM to predict customer order delays and supplier delivery inconsistencies. Designed and implemented an anomaly detection algorithm to identify Phantom stock. Built a chatbot to translate complex user questions into efficient data warehouse queries and generate insightful responses through LLMs (e.g., GPT-4) and LangChain. Applied Generative AI to automate product descriptions.

Freelance Developer and Data Science Student at Freelance

March 1, 2020 - July 31, 2021

Analyzed and contributed to data projects for Carrefour and Leroy Merlin, including lift calculations for Carrefour Perishable promotions, integration of Carrefour ERP tables to BigQuery, algorithms to identify Leroy Merlin complementary products, and estimation of billing for new Leroy Merlin locations.

Delivery Manager at Grupo GBI

December 1, 2019 - March 1, 2020

Service Delivery Manager with focus on data science and online courses; guided data science education efforts and online program delivery.

Solutions Architect at Carrefour Brasil

January 1, 2019 - October 31, 2019

Spec, develop and implement critical ERP GOLD functionalities. Improved sales forecast accuracy by ~15%. Enhanced virtual stock handling and depreciation/aging modules; supported tax-compliant and stock-visibility features for store operations and e-commerce integrations.

Senior Information Technology Manager at Carrefour Brasil

October 1, 2016 - December 31, 2018

Led Internal Factory and integration team; led the BackOffice unification program for store and CD supply functionalities. Managed large-scale daily processing metrics across orders, shipments, and invoicing with a cross-functional approach.

Software Development Lead at Carrefour Brasil

March 1, 2013 - September 30, 2016

Led the Internal Factory for N3 support and evolution of ERP GOLD, RMS, and Tibco integration. Directed system-wide integrations across Carrefour’s application map; delivered major tax and e-commerce initiatives.

Information Technology Application Manager at Carrefour Brasil

January 1, 2011 - March 31, 2013

Managed support and evolutions for the BackOffice Shop module; delivered stock anomaly handling, margins dashboards, and compliance with SEFAZ standards.

Project Manager at Carrefour Brasil

February 1, 2008 - December 31, 2010

Led ERP GOLD rollout in stores; stabilized functions, developed internal reporting solutions, and delivered tax-related features and NF-e processing.

Project Manager at Simply Market France

May 1, 2007 - January 31, 2008

Implemented ERP GOLD Central and WMS for logistics at ATAC depots (Auchan group).

Project Manager at Symphony RetailAI

January 1, 2007 - April 1, 2007

Managed Made In Sport - Citadium project; separated Citadium data from Made In Sport by duplicating ERP GOLD data for separate datasets.

Software Information Technology Architect at Carrefour Brasil

October 1, 2005 - December 31, 2006

Technical-functional expert for ERP GOLD localization in Brazil; expatriate assignment; aligned Brazil localization with tax requirements and system integrations.

Project Lead Software Development at Carrefour Brasil

June 1, 2004 - September 30, 2005

Led the team responsible for ERP GOLD modules and custom developments; managed internal reporting and module enhancements.

Senior Software Development Engineer at Carrefour Brasil

June 1, 2002 - May 31, 2004

Product owner for ERP GOLD localization to the Brazilian market; integrated with Synchro to support Brazilian tax requirements.

ERP Project Manager at Carrefour Brasil

November 1, 2001 - May 31, 2002

Led ERP GOLD pilot deployments for Match; delivered rollout and information improvements, including NF-e integration.

ERP Project Manager at Simply Market France

August 1, 2000 - October 31, 2001

ERP GOLD deployment for Argentina (CASINO LIBERTAD) during expatriate assignment; led pilot and rollout activities.

Enterprise Resources Planning Specialist at Gist Brocades

September 1, 1999 - July 31, 2000

ERP GOLD integration specialist; handled multiple client deployments including international sites.

ERP Developer at Carrefour Brasil / ERP GOLD

November 1, 1998 - August 31, 1999

Development and customization of ERP GOLD modules with PRO*C and Oracle, enabling Brazilian localization.

Apprentice at Gist Brocades Food Ingred

March 1, 1998 - October 31, 1998

Database creation for R&D service result tracking.

Education

MBA, Deep Learning at Instituto de Gestão e Tecnologia da Informação

January 1, 2020 - January 1, 2021

D.E.S.S Diploma de estudo superior especializado at Université Lille I (LILLE I)

September 1, 1997 - July 1, 1998

Bootcamp Desenvolvedor Business Intelligence at IGTI

January 1, 2020 - January 1, 2020