Web Designer with 7+ years of experience in product and communication design. I’ve grown from an individual contributor to leading a design team of 4–6 people, combining art-direction thinking with hands-on prototyping and front-end markup skills. I work at the intersection of design and analytics: I run user research, form hypotheses, and track results through measurable outcomes. I’ve led redesigns, optimized landing pages and email campaigns, and partnered with teams on A/B testing to drive statistically significant improvements.

Eugene Stepanov

Web Designer with 7+ years of experience in product and communication design. I’ve grown from an individual contributor to leading a design team of 4–6 people, combining art-direction thinking with hands-on prototyping and front-end markup skills. I work at the intersection of design and analytics: I run user research, form hypotheses, and track results through measurable outcomes. I’ve led redesigns, optimized landing pages and email campaigns, and partnered with teams on A/B testing to drive statistically significant improvements.

Available to hire

Web Designer with 7+ years of experience in product and communication design. I’ve grown from an individual contributor to leading a design team of 4–6 people, combining art-direction thinking with hands-on prototyping and front-end markup skills.

I work at the intersection of design and analytics: I run user research, form hypotheses, and track results through measurable outcomes. I’ve led redesigns, optimized landing pages and email campaigns, and partnered with teams on A/B testing to drive statistically significant improvements.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate

Language

Russian
Fluent
English
Advanced

Work Experience

Lead Web Designer at Birch
October 1, 2020 - May 1, 2026
Led a team of 4–6 designers by establishing task management, review cadences, and prioritisation, reducing time from brief to final deliverable by 30%. As Art Director, oversaw three major product redesigns shipped on schedule with measurable improvement in user engagement. Built landing pages and email campaigns using HTML/CSS; template optimization increased email conversion rate by 18%. Championed A/B testing alongside the product manager, with 4 of 6 tested design hypotheses showing statistically significant gains. Conducted 8+ rounds of user interviews and focus groups, shaping the 2023–2024 product roadmap.
Web Designer at Kharkov Group
January 1, 2020 - September 30, 2020
Delivered end-to-end UI for web projects from wireframe to pixel-perfect layouts and developer handoff via Zeplin, cutting approval cycles by half. Built a library of 50+ ad creatives for performance and brand campaigns, increasing banner CTR by 22% after a format redesign. Coded responsive email templates compatible with 6 email clients across 3 breakpoints, eliminating rendering complaints. Designed POS materials deployed across 12 regional retail locations.
Web Designer at Vata Production
February 1, 2018 - April 1, 2019
Designed and delivered 10+ websites (landing pages, e-commerce stores, corporate portals) on time and within scope. Created brand identities and design systems for 4 clients including logo, typography, color, and reusable component libraries. Produced marketing kits (pitch decks, brochures, banners) supporting product launches.

Education

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Qualifications

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Industry Experience

Software & Internet, Media & Entertainment, Retail, Professional Services