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I’m Eugenia Maria Semeraro, a demand generation and marketing specialist with a strong UX/UI design background. I combine strategic thinking with hands-on execution to create engaging customer experiences, grow qualified pipelines, and support go-to-market initiatives—whether through webinars, event campaigns, email marketing, or paid digital efforts. I’ve worked across B2B marketing operations, lead generation, and cross-channel campaign planning, collaborating closely with sales teams to align priorities and improve conversion performance. Alongside my marketing work, I’ve designed user-centered products and interfaces through research, prototyping, and usability testing, bringing a product mindset to every demand campaign I build.…I’m Eugenia Maria Semeraro, a demand generation and marketing specialist with a strong UX/UI design background. I combine strategic thinking with hands-on execution to create engaging customer experiences, grow qualified pipelines, and support go-to-market initiatives—whether through webinars, event campaigns, email marketing, or paid digital efforts. I’ve worked across B2B marketing operations, lead generation, and cross-channel campaign planning, collaborating closely with sales teams to align priorities and improve conversion performance. Alongside my marketing work, I’ve designed user-centered products and interfaces through research, prototyping, and usability testing, bringing a product mindset to every demand campaign I build.

Eugenia Maria Semeraro

Marketing Strategist, Growth Marketer, Social Media Manager, +3

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I’m Eugenia Maria Semeraro, a demand generation and marketing specialist with a strong UX/UI design background. I combine strategic thinking with hands-on execution to create engaging customer experiences, grow qualified pipelines, and support go-to-market initiatives—whether through webinars, event campaigns, email marketing, or paid digital efforts. I’ve worked across B2B marketing operations, lead generation, and cross-channel campaign planning, collaborating closely with sales teams to align priorities and improve conversion performance. Alongside my marketing work, I’ve designed user-centered products and interfaces through research, prototyping, and usability testing, bringing a product mindset to every demand campaign I build.…I’m Eugenia Maria Semeraro, a demand generation and marketing specialist with a strong UX/UI design background. I combine strategic thinking with hands-on execution to create engaging customer experiences, grow qualified pipelines, and support go-to-market initiatives—whether through webinars, event campaigns, email marketing, or paid digital efforts. I’ve worked across B2B marketing operations, lead generation, and cross-channel campaign planning, collaborating closely with sales teams to align priorities and improve conversion performance. Alongside my marketing work, I’ve designed user-centered products and interfaces through research, prototyping, and usability testing, bringing a product mindset to every demand campaign I build.

Available to hire

I’m Eugenia Maria Semeraro, a demand generation and marketing specialist with a strong UX/UI design background. I combine strategic thinking with hands-on execution to create engaging customer experiences, grow qualified pipelines, and support go-to-market initiatives—whether through webinars, event campaigns, email marketing, or paid digital efforts.

I’ve worked across B2B marketing operations, lead generation, and cross-channel campaign planning, collaborating closely with sales teams to align priorities and improve conversion performance. Alongside my marketing work, I’ve designed user-centered products and interfaces through research, prototyping, and usability testing, bringing a product mindset to every demand campaign I build.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Fluent

Italian

Fluent

Spanish; Castilian

Fluent

Indonesian

Advanced

Work Experience

Founder & Demand Generation Strategist (Freelancer) at Freelancer / Avexus Growth

August 1, 2026 - Present

Provided strategic planning and execution of demand generation programs to grow brand awareness, qualified pipeline, and revenue. Developed and managed integrated go-to-market campaigns across digital channels, paid media, email marketing, and events; managed marketing operations including lead lifecycle optimization, reporting, and performance analysis; collaborated with sales on buyer-journey optimization and improved conversion performance; and executed webinars, partner campaigns, and B2B events.

Founder & Demand Generation Strategist at Freelancer / Avexus Growth

August 1, 2026 - Present

Provided strategic planning and execution for demand generation programs to drive brand awareness, qualified pipeline, and revenue growth. Managed integrated go-to-market campaigns across digital channels, paid media, email marketing, and events. Led marketing operations such as lead lifecycle optimization, campaign reporting, and performance analysis, collaborating with sales to align priorities and improve buyer journeys and conversion performance.

Demand Generation Specialist – Marketing at EMEA

November 1, 2024 - August 1, 2026

Planned and executed demand generation campaigns across EMEA markets, including localization for event and webinar programs. Managed event campaign tooling and execution (webinars, regional events, product launches), supported co-branding initiatives as project lead for the HP partnership, and collaborated with sales on lead-alignment and follow-up processes. Achieved 104% of the CER lead-generation KPI, supporting overall EMEA marketing targets.

Marketing Specialist at CER

September 1, 2022 - October 1, 2024

Planned and implemented CER lead-generation campaigns including content, lead nurturing, email marketing, and landing pages. Developed marketing strategies following competitive analysis, tracked KPIs and optimized performance to improve lead quality and ROI, and organized and managed exhibitions (including on-site Inspiration One events), contributing to a 20% increase in lead generation.

Marketing Specialist (C ER Lead Generation) at C ER P

September 1, 2022 - October 1, 2024

Designed and implemented lead generation campaigns including content, lead nurturing, email marketing, and landing pages. Built marketing strategies using competitive analysis, tracked KPIs, and optimized performance to improve lead quality and ROI.

Interaction Designer (UX/UI) at Interaction Designer

January 1, 2022 - April 1, 2022

Worked as an Interaction Designer for a short project period focused on UX/UI activities (as listed in the resume), including design and user-centered improvements.

Interaction Designer (Digital entitlements certificate project) at Digitalschmiede Bayernb ei UnternehmerTUM

January 1, 2022 - April 1, 2022

Digitized entitlement certificates for counseling assistance and developed and published a product for the Bavarian State Ministry of Justice. Collaborated in an agile cross-functional team, conducted user research and testing, evaluated insights, and implemented product improvements using design thinking methodologies. Produced rapid prototypes, designs, sketches, and visual mockups for different product phases.

Interaction / Digitization Project (UX & Product Design) at DPS / Digitale Sch...

January 1, 2022 - April 1, 2022

Digitized entitlement certificates for counseling assistance, including product solution development and publication for a Bavarian state ministry. Collaborated in an agile cross-functional team, conducted user research and testing, and implemented product improvements using design thinking methodologies. Developed rapid prototypes and visual mockups across different product phases.

UX/UI Designer (UX/UI) at UX/UI Designer

February 1, 2021 - October 1, 2021

Worked as a UX/UI Designer for a defined period (as listed in the resume), focusing on user-centered design activities.

UX/UI Designer at Career Foundry

February 1, 2021 - October 1, 2021

Developed a responsive travel app (“Travelino”) through problem identification and competitive analysis. Conducted user research and analysis using both quantitative and qualitative methods, created personas, customer journey maps, and user flows, defined information architecture with A/B testing, and designed wireframes, mockups, and prototypes in Figma. Built usability test plans, scripts, and executed usability evaluations, then optimized pain points and improved accessibility and visual design (UI).

Career Foundry – Interaction Designer / UX/UI Designer at CareerFoundry

February 1, 2021 - October 1, 2021

Developed a responsive travel app as an MVP. Conducted problem identification and competitive analysis, supported by quantitative and qualitative user research. Built personas, customer journey maps, user flows, and business requirements. Structured information architecture and performed A/B testing, creating wireframes, mockups, and prototypes. Authored usability test plans and executed and evaluated usability tests, optimizing pain points while improving accessibility and visual design.

Social Media & Marketing Manager at Lekra Bali Company

November 1, 2019 - July 1, 2020

Managed the company’s social media presence and online communication. Developed and implemented email marketing and social media campaigns, supported expansion of e-commerce by researching the market, analyzing campaigns, and optimizing performance. Provided management, consultation, and sales support for international B2B wholesale customers; handled CRM (Sf, HS), and managed LinkedIn and related tool usage.

Store & Social Media Manager at LIO Collection Bali

May 1, 2019 - October 1, 2019

Served as Store Manager for the LIO Collection location in Bali, leading a team of event employees. Developed and managed the social media presence, increased Instagram and Facebook followers by 150%, introduced paid social posts resulting in a 50% increase in international sales, and executed interior design projects for villas, hotels, and restaurants including customer consultation, sales, and project management.

Project-based UX/UI & Interaction Design (as part of training) at Project training

April 1, 2019 - May 1, 2019

Yoga teacher training and volunteering experience are listed in the resume under additional activities and training.

Social Media & Marketing Manager at Eugenia Maria Smeraro / DCHabit

February 1, 2019 - April 1, 2019

Led strategy development to increase website traffic via social media and SEO. Managed marketing and production for IFEX 2019 in Jakarta, performed quantitative and qualitative analysis of an international furniture market, established a new social media presence and targeted email marketing to build awareness. Managed content, online presence, and campaigns supporting brand growth in Indonesia (including multi-language communication).

Marketing / Social Media & Marketing Manager at LIO Collection / LaKra Bali

February 1, 2019 - July 1, 2020

Managed social media presence and online communications; developed and implemented email marketing and social media campaigns. Expanded e-commerce market research, campaign analysis, and performance optimization. Supported international B2B wholesale customer consultation and sales, and administered CRM for internal coordination.