Available to hire
I’m a Social Communication Specialist with over 7 years of experience leading marketing and regional strategy departments across Latin America. I excel at guiding multidisciplinary teams, strategic planning, and executing multichannel campaigns with a focus on growth and hitting KPIs.
With a solid foundation in institutional journalism and university teaching, I now specialize in Growth Marketing and Paid Media to maximize ROI in competitive sectors such as iGaming and B2C platforms.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Intermediate
Work Experience
Regional Marketing Coordinator at MB365 (Masterbets Argentina)
July 1, 2025 - PresentStrategic Direction: Leadership of regional marketing strategy and content flows for the Argentine market in the iGaming sector. Team Management: Overseeing creative teams and managing operational schedules aligned with global brand objectives. Performance Optimization: Analysis of campaign metrics and user behavior to maximize conversion and brand positioning.
Marketing Lead at 1xSlots LATAM Latam
May 1, 2023 - June 1, 2025Regional Leadership: Management of marketing operations for multiple Spanish-speaking markets in Latin America. Go-To-Market Strategy: Execution of GTM plans for product launches, tournaments, and high-impact seasonal events. Multichannel Management: Overseeing strategic communication and content flows across various digital channels to ensure regional brand consistency.
Social Media Manager at Empirika Group
January 1, 2022 - January 1, 2023Tactical Planning: Comprehensive content management and strategic planning on social media for various clients. Data Analysis: Preparation of performance reports and analysis of insights for strategic decision-making.
Journalist and Institutional at National Assembly of Venezuela
March 1, 2020 - April 1, 2021Strategic Communication: Institutional press management and news content writing for the Permanent Commission on Public Policy.
University Professor at Santa María University, Venezuela
September 1, 2019 - March 1, 2022Academic Leadership: Lectures on the history of communication and editing and specialized style for corporate journalism.
Education
Bachelor's Degree in Social Communication at Santa María University, Venezuela
January 11, 2030 - January 1, 2016Digital Marketing Degree (Specialization in Growth Marketing and Paid Media) at Coderhouse, Argentina
January 11, 2030 - March 17, 2026Qualifications
Industry Experience
Gaming, Media & Entertainment, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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