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Hi, I’m Eva. I’m a strategic marketing professional with 10+ years of experience across Europe and LATAM. I help brands grow with 360° full-funnel strategies, growth and performance marketing, and brand development. I’ve led cross-functional teams of up to 20 people to deliver creative and data-driven campaigns across B2B and B2C environments. I’m passionate about creating meaningful impact, delivering value, and combining creativity with measurable results. I thrive in fast-paced environments, turning challenges into opportunities and making complex projects feel seamless.…Hi, I’m Eva. I’m a strategic marketing professional with 10+ years of experience across Europe and LATAM. I help brands grow with 360° full-funnel strategies, growth and performance marketing, and brand development. I’ve led cross-functional teams of up to 20 people to deliver creative and data-driven campaigns across B2B and B2C environments. I’m passionate about creating meaningful impact, delivering value, and combining creativity with measurable results. I thrive in fast-paced environments, turning challenges into opportunities and making complex projects feel seamless.

Eva Emilova Mincheva Patleeva

Marketing Strategist, Growth Marketer, Brand Strategist, +6

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Hi, I’m Eva. I’m a strategic marketing professional with 10+ years of experience across Europe and LATAM. I help brands grow with 360° full-funnel strategies, growth and performance marketing, and brand development. I’ve led cross-functional teams of up to 20 people to deliver creative and data-driven campaigns across B2B and B2C environments. I’m passionate about creating meaningful impact, delivering value, and combining creativity with measurable results. I thrive in fast-paced environments, turning challenges into opportunities and making complex projects feel seamless.…Hi, I’m Eva. I’m a strategic marketing professional with 10+ years of experience across Europe and LATAM. I help brands grow with 360° full-funnel strategies, growth and performance marketing, and brand development. I’ve led cross-functional teams of up to 20 people to deliver creative and data-driven campaigns across B2B and B2C environments. I’m passionate about creating meaningful impact, delivering value, and combining creativity with measurable results. I thrive in fast-paced environments, turning challenges into opportunities and making complex projects feel seamless.

Available to hire

Hi, I’m Eva. I’m a strategic marketing professional with 10+ years of experience across Europe and LATAM. I help brands grow with 360° full-funnel strategies, growth and performance marketing, and brand development. I’ve led cross-functional teams of up to 20 people to deliver creative and data-driven campaigns across B2B and B2C environments.

I’m passionate about creating meaningful impact, delivering value, and combining creativity with measurable results. I thrive in fast-paced environments, turning challenges into opportunities and making complex projects feel seamless.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

Bulgarian

Fluent

English

Fluent

French

Advanced

Work Experience

Digital Project Manager at ELOGIA

July 1, 2024 - Present

Lead creative and performance-led initiatives to accelerate growth across varied B2B and DTC clients. Managed budgets, timelines, and led teams to ensure successful delivery, overseeing quality standards and meeting client goals. Fostered collaboration among multidisciplinary teams to execute Paid Media (Meta, Google, LinkedIn, TikTok), SEO, Influencer Marketing and Retention campaigns. Translated performance data into actionable insights and identified opportunities for improvement. Managed diverse client portfolios within a fast-paced, high-performing agency.

Marketing Director at MARTESJUEVES

September 1, 2022 - August 31, 2024

Built the business strategy for the agency’s launch and client acquisition. Designed and implemented marketing strategies that drove +30% business growth for clients in the retail, education, and food & beverage sectors. Developed internal processes and led a small, agile team to enhance scalability and strengthen operational efficiency.

Marketing Consultant at ENGIND

February 1, 2022 - August 31, 2022

Audited company brand positioning and marketing strategy, identifying real growth opportunities. Conducted market and competitor research and provided strategic ideas and recommendations — including improvements to their digital presence and B2B lead generation approach.

Marketing Manager at MONOCROM

September 1, 2015 - August 31, 2022

Drove the company’s digital strategy and brand expansion into European and LATAM markets. Planned and supervised cost-effective 360º campaigns that increased qualified leads generation by 25% through digital channels. Ensured brand consistency across digital platforms while optimising marketing spend efficiency.

Marketing Specialist at ERIC ZOBEL BOATS

February 1, 2014 - September 1, 2015

Developed and executed digital marketing campaigns to increase lead generation. Built strategic partnerships and managed content across website and social media platforms. Designed marketing materials and implemented affiliate marketing initiatives to boost visibility and sales.

Graphic Designer (Freelance) at Freelance

June 1, 2012 - September 1, 2015

Designed brand identities, promotional materials, and digital assets for a variety of businesses and entrepreneurs, always working closely with each client to bring their vision to life. From brainstorming initial concepts to preparing print-ready files, I managed the entire process hands-on, translating abstract ideas into designs that felt authentic, professional, and visually compelling.

Freelance Graphic Designer

June 1, 2012 - September 1, 2015

Designed brand identities, promotional materials, and digital assets for a variety of businesses and entrepreneurs, collaborating with clients to translate ideas into authentic, professional visuals and managing the full design process from concept to print-ready files.

Project Manager for Audiovisual Products at POTATO

January 1, 2008 - April 30, 2012

Managed high-stakes post-production workflows for global TV campaigns (Volkswagen, Nestlé, Danone), ensuring timely delivery, cross-team coordination, and uncompromising quality standards. Oversaw production schedules, budgets, and QA processes while supporting editors and designers on visual assets and final delivery. Led under pressure and solved problems across internal and external teams.