Eva Launay Pedrau

- Led social media strategy and day-to-day management in the fashion and luxury sector. - Implemented end-to-end social media plans, created and scheduled content across Instagram, Facebook, and Pinterest. - Produced visual content in-house (photography direction, still-life composition) and directed photo shoots with models; supervised pack-shot shoots. - Built and managed influencer partnerships, including negotiation and contracts, tracked influencer marketing campaign success - Drafted captions, tracked metrics, and optimized campaigns to boost engagement, traffic and conversions. - Developed monthly calendars and performance reports - Set up influencer events and press days

Developed 360-degree social media strategies to support business objectives. Created monthly schedules for each platform (Instagram, Facebook, TikTok, Pinterest, YouTube, LinkedIn) and wrote captions; scheduled publications on Meta Business Suite; produced still-life content with an in-house photographer and directed photo shoots with models; supervised pack-shot shoots; prospected and managed brand partnerships with influencers; managed paid influencer collaborations and gift-in-kind operations; tracked influencer marketing campaign success; set up influencer events and press days; contributed to content creation and e-commerce storytelling; curated content to support seasonal product launches and brand campaigns.