Evangeline Lee

Oversaw Tappytoon’s global social media presence across Instagram, Facebook, X, TikTok, and YouTube. Reversed a two-year decline in Instagram followers through a data-backed, fan-driven content strategy. Independently produced video and graphic content while supervising junior designers and video editors. Developed organic and paid strategies using creative analysis, influencer partnerships, A/B testing, and performance data. Consistently achieved 5%+ engagement rates, with content exceeding 100K views monthly. Achieved up to 4.2x ROAS at $2.90 CPA through Meta Ads.

Managed social media accounts for four beauty and health brands on Facebook and Instagram, targeting the Singaporean market. Produced video and static content for paid and organic social media promotion, and collaborated with the performance marketing team to optimise creative assets. Sourced and coordinated influencer collaborations and live-streaming events. Grew Medicube's Instagram followers by 200% within one year. Spearheaded the first social media livestream, achieving 300% of the sales target. Secured partnerships with over 100 micro-influencers and launched Medicube Singapore’s inaugural celebrity endorsement.

Independently managed Facebook and Instagram for the award-winning Mandarin-language film Wet Season. Produced video and image content and wrote all social media copy in English and Mandarin.