GTM Lead at IKI AI

Established organic social as the primary user acquisition channel from zero, averaging weekly new user growth through content strategy and targeted paid amplification to build a sustainable acquisition foundation. Executed growth experiments across 7+ platforms (TikTok, Instagram, Meta Ads, Reddit), while managing ASO to identify high-ROI channels and reallocate budget based on performance. Managed end-to-end content production, integrating AI visual generation models (Veo, Sora, Nano Banana, Seedream) into the creative workflow to maintain a high-volume publishing schedule across multiple accounts. Built a content optimization framework to monitor traffic patterns and attribution, using 48-hour and weekly performance tracking to iterate on content hooks, formats and topics to improve audience retention and click-through rates. Conducted weekly user research by interviewing active users to identify pain points and feature requests, turning qualitative data into recommendations for the