Available to hire
I am a media veteran with 30 years of experience, specializing in custom publishing for consumer-tech, medical, retail, travel and food fields. I enjoy turning complex information into clear, compelling content and am proficient in copyediting, copywriting, AI-assisted workflows and SEO optimization.
I have led communications for ManpowerGroup Singapore and produced editorial content for Singapore Press Holdings, while also freelancing and building a vibrant independent editing practice for coffee table and self-help titles. I partner with global clients to adapt US marketing collateral for South-east Asian markets and to deliver thought leadership that resonates with local audiences.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
Beginner
Language
English
Advanced
Malay
Advanced
Work Experience
Independent Editor at EveYap InC
June 1, 2016 - PresentEdit coffee table and self-help books; corporate writing of thought leadership articles; transcription of US marketing collateral for Southeast Asian markets. Clients include global multinationals in consumer-tech, engineering, insurance and hospitality.
Director, Corporate Communications at ManpowerGroup Singapore
December 31, 2016 - September 30, 2025Led corporate communications and public relations strategy; raised profile through strategic media engagements.
Assistant Editor / Correspondent / Executive Sub-editor at Singapore Press Holdings
December 31, 2015 - September 30, 2025Managed high-quality content publishing projects (broad sheet supplements) for global clients including Eva Air, Royal Caribbean International and Samsung; anchored family pages and lifestyle columns; sub-edited daily news and current affairs pages for national tabloids.
Freelance Journalist at Singapore Press Holdings
December 31, 2008 - September 30, 2025Wrote and edited freelance pieces for national tech weekly Digital Life; covered business tech with clarity and without jargon; contributed to tourism and retail beats.
Senior PR Executive / Head of Public Relations at Tanah Merah Country Club
December 31, 1988 - September 30, 2025Led public relations and communications for a prominent country club; developed media kits and press strategies.
Head of Public Relations at Singapore Anti-Tuberculosis Association
December 31, 1988 - September 30, 2025Directed public relations initiatives and кризис communications; enhanced public awareness and stakeholder engagement.
Senior Public Relations Officer at Interfama Exhibitions
December 31, 1988 - September 30, 2025Public relations management for exhibitions and related events.
Senior Editor at Singapore Press Holdings
January 1, 2001 - September 30, 2025Reported on business technology with clear, jargon-free writing and high clarity.
Freelance Journalist at Singapore Press Holdings
January 1, 2008 - September 30, 2025Copied and edited freelance writers' raw text, turning drafts into polished pieces for the national tech weekly Digital Life.
Assistant Editor / Correspondent / Executive Sub-editor at Singapore Press Holdings
January 1, 2015 - September 30, 2025As assistant editor, managed sterling quality content publishing projects for global clients including Eva Air, Royal Caribbean International and Samsung; as correspondent anchored a popular family page Connect and relationship column Relatively Speaking for national lifestyle sections (ST Life and Sunday Life); as executive sub-editor edited daily news and curated a current affairs page, NewsWatch, for The New Paper.
Director, Corporate Communications at ManpowerGroup Singapore
January 1, 2016 - September 30, 2025Achieved $800,000 in positive mentions of the company via strategic media relations.
Independent Editor at Independent / Self-employed (Eve Yap Media)
June 1, 2016 - PresentMedia veteran of 30 years; edited coffee-table and self-help books; corporate writing of thought leadership articles; transcription of US marketing collateral for Southeast Asian markets; handled national lifestyle features and current affairs content; provided editorial oversight for various national titles and projects.
Senior PR Executive at Tanah Merah Country Club
January 1, 1988 - September 30, 2025Head of Public Relations at Singapore Anti-Tuberculosis Association
January 1, 1988 - September 30, 2025Senior Editor at Statech Systems
January 1, 2001 - September 30, 2025Grew membership of nascent education website, Smart Town, by 50 percent without advertising.
Freelance Journalist / Copy Editor at Singapore Press Holdings
January 1, 2008 - September 30, 2025Copied and edited freelance raw text, turning dross to gold for national tech weekly, Digital Life.
Assistant Editor / Correspondent / Executive Sub-editor at Singapore Press Holdings
January 1, 2015 - September 30, 2025Edited daily news; curated current affairs pages; anchored national lifestyle features (Connect, Relatively Speaking); edited NewsWatch page for The New Paper.
Director, Corporate Communications at ManpowerGroup Singapore
January 1, 2016 - September 30, 2025Directed corporate communications; achieved $800,000 in positive mentions via strategic media relations.
Independent Editor at Self-employed / Eve Yap Media
January 1, 2016 - PresentIndependent Editor at Independent / Freelance
June 1, 2016 - PresentEdit coffee table and self-help books; corporate writing of thought leadership articles; transcreation of US marketing collateral for Southeast Asian markets. Clients include global multinationals in consumer-tech, engineering, insurance and hospitality.
Director, Corporate Communications at ManpowerGroup Singapore
December 31, 2016 - September 30, 2025Led corporate communications; achieved $800,000 in positive media mentions via strategic media relations.
Freelance Journalist at Singapore Press Holdings
January 1, 2008 - September 30, 2025Copied edited freelancers' raw text, turned dross to gold, for national tech weekly, Digital Life!; contributed feature content for national outlets.
Senior Editor at State Systems
January 1, 2001 - September 30, 2025Grew membership of nascent education website SmartTown by 50% without advertising.
Assistant Editor / Newsdesk Correspondent at Singapore Press Holdings
January 1, 2000 - September 30, 2025Reported on business tech without jargon and with high clarity; scored numerous exclusives in tourism and retail, and covered community beats.
Independent Editor at Self-employed
June 1, 2016 - PresentEdit coffee table and self-help books; corporate writing of thought leadership articles; transcription of US marketing collateral for South-east Asian markets.
Director, Corporate Communications at ManpowerGroup Singapore
January 1, 2016 - October 21, 2025Assistant Editor / Correspondent / Executive Sub-editor at Singapore Press Holdings
January 1, 2015 - October 21, 2025As assistant editor: managed quality content publishing projects (broadsheet supplements) for global clients including Eva Air, Royal Caribbean International and Samsung, and national agencies such as the Singapore National Eye Centre. As correspondent: anchored a popular family page Connect and relationship column Relatively Speaking for national lifestyle sections (ST Life! and Sunday Life!), raising reader interest in family matters from child upbringing to self-improvement. As executive sub-editor: sub-edited daily news and curated current affairs page, NewsWatch, for The New Paper.
Freelance Journalist at Singapore Press Holdings
January 1, 2008 - October 21, 2025Copy edited freelance raw text, turning rough drafts into publishable copy for a national tech weekly, Digital Life! Senior editor.
Senior Editor at Singapore Press Holdings
January 1, 2001 - October 21, 2025Senior Editor; edited freelance content for Digital Life among other duties.
Assistant Editor / Newsdesk Correspondent at Singapore Press Holdings
January 1, 2000 - October 21, 2025Reported on business tech in clear, jargon-free English. As newsroom correspondent, scored exclusives in tourism and retail and covered community beats.
Senior Public Relations Executive at Tanah Merah Country Club
January 1, 1988 - October 21, 2025Head of Public Relations within Tanah Merah Country Club.
Head of Public Relations at Singapore Anti-Tuberculosis Association
January 1, 1988 - October 21, 2025Senior Public Relations Officer at Interfama Exhibitions
January 1, 1988 - October 21, 2025Independent Editor at Self-employed
June 1, 2016 - PresentEdit coffee table and self-help books; corporate writing of thought leadership articles; transcreation of US marketing collateral for Southeast Asian markets. Clients include global multinational corporations in consumer-tech, engineering, insurance and hospitality. Names of clients available on request.
Director, Corporate Communications at ManpowerGroup Singapore
December 31, 2016 - October 26, 2025Assistant Editor at Singapore Press Holdings
December 31, 2015 - October 26, 2025Managed sterling quality content publishing projects (broadsheet supplements) for global clients including Eva Air, Royal Caribbean International and Samsung, and national Singapore agencies such as the Singapore National Eye Centre.
Correspondent at Singapore Press Holdings
December 31, 2015 - October 26, 2025Anchored a popular family page, Connect, and relationship column, Relatives Speaking, for national lifestyle sections (ST Life! and Sunday Life!).
Executive Sub-editor at Singapore Press Holdings
December 31, 2015 - October 26, 2025Sub-edited daily news and curated a current affairs page, NewsWatch, for national tabloid, The New Paper.
Freelance Journalist at Singapore Press Holdings
December 31, 2008 - October 26, 2025Copied edited freelance writers' drafts, turning rough text into publishable copy for the national tech weekly, Digital Life!, and other publishing projects.
Senior PR Executive at Tanah Merah Country Club
December 31, 1988 - October 26, 2025Head of Public Relations
Assistant Editor at Singapore Press Holdings
December 31, 2000 - October 26, 2025Reported on business tech with jargon-free language and high clarity.
Newsdesk Correspondent at Singapore Press Holdings
December 31, 2000 - October 26, 2025Scored numerous exclusives in tourism and retail, and covered community beats.
Education
Bachelor of Arts (Journalism) at Monash University, Australia
January 11, 2030 - January 1, 2000Qualifications
WSQ Emerging Technology Synthesis-4 (AI)
January 11, 2030 - October 26, 2025WSQ Search Engine Optimisation (SEO) Tools
January 11, 2030 - October 26, 2025Industry Experience
Professional Services, Media & Entertainment, Travel & Hospitality, Retail, Education, Software & Internet, Healthcare, Computers & Electronics, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
Beginner
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