I am Evelina Barbu, a recent Master's graduate in marketing management at the University of Groningen with a solid foundation in data analytics, programming, and branding. I enjoy turning insights into growth strategies, collaborating across disciplines, and delivering measurable results for brands. I thrive in multicultural settings and value continuous learning to improve marketing outcomes. My experience spans university representation, events marketing, and research projects across the Netherlands, France, and Spain. I combine technical skills with creative storytelling to craft campaigns, analyze market trends, and support sustainable business practices.

Evelina Barbu

I am Evelina Barbu, a recent Master's graduate in marketing management at the University of Groningen with a solid foundation in data analytics, programming, and branding. I enjoy turning insights into growth strategies, collaborating across disciplines, and delivering measurable results for brands. I thrive in multicultural settings and value continuous learning to improve marketing outcomes. My experience spans university representation, events marketing, and research projects across the Netherlands, France, and Spain. I combine technical skills with creative storytelling to craft campaigns, analyze market trends, and support sustainable business practices.

Available to hire

I am Evelina Barbu, a recent Master’s graduate in marketing management at the University of Groningen with a solid foundation in data analytics, programming, and branding. I enjoy turning insights into growth strategies, collaborating across disciplines, and delivering measurable results for brands. I thrive in multicultural settings and value continuous learning to improve marketing outcomes.

My experience spans university representation, events marketing, and research projects across the Netherlands, France, and Spain. I combine technical skills with creative storytelling to craft campaigns, analyze market trends, and support sustainable business practices.

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Language

Romanian, Moldavian, Moldovan
Fluent
English
Fluent
French
Advanced

Work Experience

Year Representative and Program Committee Member at University of Groningen
June 1, 2025 - June 1, 2025
Elected student representative, acting as liaison between the student body and faculty through regular meetings with the program secretary and academic coordinator to address course quality and student feedback. Participated in Program Committee meetings to discuss curriculum planning, study guidance, and course evaluations. Participated in high-level discussions with the Vice Dean, reporting key developments and contributing to strategic improvements for future academic years.
Marketing, Promotion and Christmas Gala Organization at Economics and Business Association (EBF)
June 1, 2025 - June 1, 2025
Organized the Christmas Gala; responsible for a strategic promotion plan, the design of promotional materials, including the theme announcement video, posters, and social media posts. Enhanced communication with sponsors by offering pre-made packages aligned with the market demand and past events data. Provided strategic marketing consultancy, analyzing market trends and customer insights to enhance brand positioning and drive targeted growth initiatives as part of MARUG.
Research Assistant at European Study Research (ESR)
December 1, 2022 - December 1, 2022
Barcelona 2022: Researched 4 companies and 3 state-owned institutions in Barcelona with a focus on differences in their innovation strategies. Observed and reported the shifts in budget allocation per internal segments due to the COVID crisis. Integrated several research practices to analyze existing theory combined with on-field data.
Mentor at University of Groningen
November 1, 2022 - November 1, 2022
Mentored a class of 15 first-year students. Completed training in public speaking, intercultural awareness, and reflective listening as part of the program. Led weekly sessions to help students adjust to university life and improve academic performance.
Volunteer at Association 'VoluntPass'
December 1, 2020 - December 1, 2020
Participated in a long-term project by seven Shokkin Group organizations, supported by the European Youth Foundation and the Council of Europe. Led sessions on financial education and diversity management, as well as implemented nutrition workshops in schools. Developed the project 'Support the locals' meant to promote small businesses by creating online content such as vlogs and social media posts.

Education

Master in Marketing Management at University of Groningen
January 1, 2024 - January 1, 2025
Erasmus exchange program at IESEG School of Management
January 1, 2024 - June 1, 2024
Bachelor in International Business at University of Groningen
January 1, 2021 - January 1, 2024
Mathematics and Computer Science Class at Mihai Viteazul National College
January 1, 2017 - January 1, 2021

Qualifications

Fundamental Notions of Digital Marketing
January 11, 2030 - November 4, 2025
Database Programming and Design in SQL
January 11, 2030 - November 4, 2025
ECDL Prole Certicate
January 11, 2030 - November 4, 2025
Cambridge English Advanced Certicate
January 11, 2030 - November 4, 2025

Industry Experience

Education, Professional Services, Software & Internet, Media & Entertainment