Available to hire
I’m Evelina Boström, a visionary global business and product strategist with 15+ years driving large-scale transformation and P&L accountability in B2C environments. I’ve led end-to-end product lifecycles across fashion and premium consumer goods, built and scaled teams (notably 70+ people as Global Product Director at GANT), and implemented critical systems like PLM, ERP and Madden Analytics to ensure profitable execution. I bridge the gap between high‑creative vision and financial discipline, turning design concepts into measurable business outcomes while nurturing sustainable practices.
I’m passionate about Purpose‑Driven Leadership: I inspire people by creating clear goals and a shared vision, developing long-term, collaborative plans that generate systemic positive impact and empower teams to self‑manage toward higher productivity and sustained growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
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Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Swedish
Fluent
English
Fluent
Spanish; Castilian
Advanced
Italian
Advanced
Work Experience
Freelance Consultant – Business Growth Strategist at Exess Strategies
January 1, 2022 - November 26, 2025Freelance consultant driving strategic organizational leadership, conscious leadership, and growth for brands across product lifecycles. I coach creative leadership to translate vision into quantifiable P&L growth, strategize market-responsive product roadmaps, engineer profitable assortment frameworks, and define sustainability roadmaps. I also streamline end-to-end product development and negotiate high-value supplier terms, while launching and guiding new apparel brands.
Head of Assortment & Product Development at CURA OF SWEDEN
January 31, 2025 - January 31, 2025Owned the full product lifecycle for premium sleep health products, set strategic product plans, drove assortment development, and led sourcing, production, QA, and GTM for new launches, defining key USPs and ensuring best-in-class performance.
Global Product Director at GANT AB
November 30, 2021 - November 30, 2021Led 3–5 year Global Product Strategy across Men’s, Women’s, Kids, Home & Licensees; elevated Creative-to-Commercial performance by coaching a 70+ person Product & Design organization through two major reorganizations; bridged the Creative-Financial Gap by translating design vision into end-to-end sales, gross margin, and inventory strategies to meet KPIs; instituted cross-functional processes to rapidly identify and mitigate business risks and opportunities.
Global Category Manager – Knitwear at GANT AB
January 31, 2019 - January 31, 2019Led the 3–5 year strategic plan for the Global Knitwear Category; mentored a team of 4; achieved 90% sell-in of styles and optimized margins to maximize ROI.
Global Concept Manager at GANT AB
October 31, 2017 - October 31, 2017Restarted the Teens & Kids department from scratch, driving long- and short-term concept goals; led a team of 3 and secured 90% sell-in while optimizing product margins.
Global Product Manager – Jersey at GANT AB
February 28, 2017 - February 28, 2017Delivered growth for 10 seasons, increasing ROI; expanded annual volume from 2.4 million to 3.2 million pieces (+33%) by SS18; managed ~600 articles and 2,000 SKUs/year with a team of 6.
Global Design & Product Manager – Jersey at GANT AB
February 28, 2015 - February 28, 2015Drove category turnover upward for 14 seasons; grew volume from 900k to over 2 million pieces/year; reduced collection size by 45% while increasing sales; created high-profit essential programs still profitable today.
Product Coordinator at GANT AB
April 30, 2012 - April 30, 2012Supported product development and cross-functional collaboration for efficient launches and improved time-to-market.
Buying & Design Assistant at Amanda Christensen AB
July 31, 2010 - July 31, 2010Assisted buying and design activities, contributing to concept development and supplier coordination.
Design Assistant – Women’s Wear at Hey Trends Ltd.
January 31, 2009 - January 31, 2009Supported design development for women’s wear collections while coordinating with Milan-based studio processes.
Intern – Design at Jaspal Co., Ltd.
April 30, 2006 - April 30, 2006Design internship in Bangkok, contributing to collection development and market research.
Intern – Design at Daniélls AB
October 31, 2000 - October 31, 2000Design internship in Ulricehamn, supporting pattern development and illustration work.
Intern – Design at Almia AB
March 31, 2000 - March 31, 2000Early experience in Borås supporting design and textile processes.
Freelance Consultant at EXESS STRATEGIES
January 1, 2022 - November 26, 2025Led strategic organizational leadership, conscious leadership, and high-level staff optimization to enable scalable growth. Bridged the creative-commercial gap by coaching leadership to translate intrinsic motivation into tangible financial strategies and P&L growth. Drove market expansion, short- and long-term product roadmaps, and profitable assortment frameworks. Scoped and led sustainability roadmaps, streamlined end-to-end product development, and negotiated high-value supplier agreements. Founded APRÌ Sportswear and The Terrace Stockholm to bring sustainable, high-performance design to market.
Head of Assortment & Product Development at CURA OF SWEDEN
January 1, 2025 - January 1, 2025Owned the entire product lifecycle from concept to launch for premium sleep health products. Set and drove strategic product plans, led assortment development, and managed sourcing, production, quality assurance, and go-to-market processes, defining USPs for new launches.
Global Product Director at GANT AB
November 1, 2021 - November 1, 2021Directed 3–5-year Global Product Strategy across Men’s, Women’s, Kids, Teens, Home, and Licensees. Elevated Creative-to-Commercial performance by leading a 70+ person Product & Design organization through two reorganizations and establishing end-to-end sales, gross margin, and inventory KPIs. Implemented cross-functional processes to rapidly identify and mitigate BU risks and opportunities.
Global Category Manager - Knitwear at GANT AB
January 1, 2019 - January 1, 2019Established and drove the 3–5-year strategic business plan for the Knitwear Global Category. Mentored a team of 4 and achieved a minimum 90% sell-in of appointed product styles while optimizing margins.
Global Concept Manager at GANT AB
October 1, 2017 - October 1, 2017Restarted the Teens & Kids department from scratch, defining long-term and short-term concept goals, and leading a team of 3 to secure profitable growth.
Global Product Manager at GANT AB
February 1, 2017 - February 1, 2017Grew the Jersey department for Men’s, Women’s and Kids for multiple seasons; expanded volume from 2.4 million to 3.2 million pcs/year (+33%) and increased ROI while managing a large article and options portfolio; led a team of 6.
Global Design - & Product Manager at GANT AB
February 1, 2015 - February 1, 2015Increased category turnover for 14 seasons; grew volume by 122% (900k to 2M pcs/year) and reduced collection size by 45% while lifting sales, creating some of the brand’s most profitable long-term programs.
Product Coordinator at GANT AB
April 1, 2012 - April 1, 2012Supported product development and cross-functional collaboration to drive on-time delivery and product quality across multiple categories.
Design Assistant / Accessories at GANT AB
November 1, 2010 - November 1, 2010Assisted design and development for accessories collections, contributing to seasonal concept work and product briefs.
Buying & Design Assistant at Amanda Christensen AB
July 1, 2010 - July 1, 2010Supported buying and design activities for a Swedish fashion label, contributing to concept development and assortments.
Design Assistant – Women’s Wear at Hey Trends Ltd.
January 1, 2009 - January 1, 2009Created design concepts and assisted in product development for women's wear collections.
Intern – Design at Jaspal CO. Ltd.
April 1, 2006 - April 1, 2006Design intern contributing to concept development and seasonal projects in Bangkok, Thailand.
Intern – Design at Daniélls AB
October 1, 2000 - November 26, 2025Design intern supporting pattern construction and development activities.
Intern – Design at Almia AB
March 1, 2000 - November 26, 2025Design intern contributing to textile design and product development.
Business Growth Strategist at EXESS STRATEGIES Consulting
January 1, 2022 - PresentFreelance consultant helping brands achieve scalable growth through strategic organizational leadership, conscious leadership, market-responsive product roadmaps, and profit optimization. Led staff reorganizations, coached creative leadership to translate vision into tangible financial strategies, and negotiated high-value supplier terms to mitigate risk.
Head of Assortment & Product Development at CURA OF SWEDEN
July 1, 2022 - January 1, 2025Owned end-to-end product lifecycle for premium sleep health products; set strategic product business plans; led assortment development; drove sourcing, production, QA, and GTM; defined key USPs.
Global Product Director at GANT AB
October 1, 2019 - November 1, 2021Led 3–5-year global product strategy across multiple categories; directed 70+ product & design organization through restructurings; bridged creative vision with financial execution via seasonal frameworks; instituted cross-functional processes to mitigate risks and capitalize on opportunities.
Global Category Manager – Knitwear (Men’s & Women’s) at GANT AB
September 1, 2018 - January 1, 2019Established and drove the 3–5-year strategic plan for the Knitwear category; mentored a team; achieved minimum 90% sell-through and optimized margins.
Global Concept Manager at GANT AB
December 1, 2016 - October 1, 2017Restarted Teens & Kids department, defined long- and short-term concept goals, and led a team to secure strong sell-in and margin.
Global Product Manager – Jersey (Men’s, Women’s & Kids) at GANT AB
March 1, 2015 - February 1, 2017Delivered multi-season growth; increased category ROI; grew volume from 2.4M to 3.2M pcs/year and managed ~600 articles and 2,000 options/year; led a 6-person team.
Global Design & Product Manager – Jersey (Men’s) at GANT AB
April 1, 2012 - February 1, 2015Drove turnover growth for 14 seasons; increased volume by 122% while reducing collection size by 45%; created high-profit essential programs.
Product Coordinator at GANT AB
November 1, 2010 - April 1, 2012Supported design and development through product coordination and cross-functional collaboration.
Buying & Design Assistant at Amanda Christensen AB
July 1, 2009 - July 1, 2010Assisted buying and design activities, supporting collection development and vendor coordination.
Design Assistant – Women’s Wear at Hey Trends Ltd.
June 1, 2008 - January 1, 2009Assisted design for women’s wear; supported design team in Milan.
Freelance Consultant | Business Growth Strategist at Exess Strategies Consulting
January 1, 2022 - PresentLed strategic organizational leadership, staff optimization, and conscious leadership to translate vision into tangible financial strategies, closing the creative‑commercial gap and driving growth and profitability.
Global Category Manager - Knitwear at GANT AB
September 1, 2018 - January 31, 2019Established and drove the 3–5-year strategic plan for the Knitwear category; mentored a team to deliver operational initiatives and meet deliverables, achieving solid ROI and margins.
Global Product Manager at GANT AB
March 1, 2015 - February 28, 2017Achieved growth across 10 seasons; grew Jersey turnover from 2.4 million to 3.2 million pieces/year; managed a portfolio of ~600 articles and 2,000 options/year, leading a team of 6.
Global Design- & Product Manager at GANT AB
April 1, 2012 - February 28, 2015Increased category turnover for Jersey Men’s and optimized collection size by 45% while boosting sales; built high‑profit essential programs that remain highly profitable.
Product Coordinator at Amanda Christensen AB
November 1, 2010 - April 30, 2012Supported buying and design operations; assisted product development across collections and helped drive efficiency in the product lifecycle.
Design Assistant / Accessories at Amanda Christensen AB
August 1, 2010 - November 30, 2010Provided assistance in design development for accessories and contributed to seasonal product concepts.
Buying & Design Assistant at Hey Trends Ltd.
July 1, 2009 - July 31, 2010Assisted buying and design activities for women’s wear; supported multi‑category product development.
Design Assistant at Hey Trends Ltd.
June 1, 2008 - January 31, 2009Design assistant for women’s wear collections and related design tasks.
Education
Master’s degree at Istituto Marangoni
October 1, 2007 - June 30, 2008Bachelor’s degree in Pattern Construction and Fashion Illustrations at Tillskärarakademin
August 1, 2006 - May 31, 2007Bachelor’s degree in Textile Design at Textilakademin
August 1, 2005 - June 30, 2006Master’s degree Fashion Business & Design at Istituto Marangoni, Milan, Italy
October 1, 2007 - June 1, 2008Bachelor’s degree in Pattern Construction and Fashion Illustrations at Tillskärarakademin, Malmö, Sweden
August 1, 2006 - May 1, 2007Bachelor’s degree in Textile Design at Textilakademin, Värnamo, Sweden
August 1, 2005 - June 1, 2006Master’s degree Fashion Business & Design at Istituto Marangoni Milan, Italy
October 1, 2007 - June 1, 2008Bachelor’s degree in Pattern Construction and Fashion Illustrations at Tillskärarakademin, Malmö, Sweden
August 1, 2006 - May 1, 2007Bachelor’s degree in Textile Design at Textilakademin, Värnamo, Sweden
August 1, 2005 - June 1, 2006Master’s degree in Fashion Business & Design at Istituto Marangoni
October 1, 2007 - June 1, 2008Bachelor’s degree in Pattern Construction and Fashion Illustrations at Tillskärarakademin
August 1, 2006 - May 1, 2007Bachelor’s degree in Textile Design at Textilakademin
August 1, 2005 - June 1, 2006Qualifications
Industry Experience
Retail, Manufacturing, Professional Services, Media & Entertainment, Software & Internet, Consumer Goods
Skills
Experience Level
Expert
Expert
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Intermediate
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Intermediate
Intermediate
Intermediate
Intermediate
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