Evelize Padua
I’m a bilingual (English/Portuguese) Social Media and Content Specialist focused on turning content into qualified leads.
About
I’m a bilingual (English/Portuguese) Social Media and Content Specialist focused on turning content into qualified leads. I develop and execute high-performing social media strategies using short-form video, audience psychology, and data-driven insights to increase engagement, build trust, and drive conversions across platforms like Instagram and TikTok.
I also have hands-on experience with marketing automation, managing ManyChat flows to capture, nurture, and convert leads through structured messaging sequences. I’m highly organized, detail-oriented, and comfortable working in remote, performance-driven environments, ensuring content aligns with brand goals and delivers measurable results.
- 18 years' experience
- Joined April 2026
Skills· 3
Languages
- EnglishFluent
- PortugueseFluent
Industry experience
- Media & Entertainment
- Education
- Professional Services
- Travel & Hospitality
- Software & Internet
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Work experience· 5 roles
Created and edited high-performing short-form videos for Instagram, TikTok, and Reels. Produced bilingual content (English & Portuguese) to expand reach and accessibility. Managed social media content strategy and organization-wide communications. Supported campaigns and launches, contributing to audience growth and visibility. Responded to stakeholder needs and improved community engagement.
Developed bilingual digital content (English & Portuguese), including video and visual assets, to expand reach and accessibility. Created digital content aligned with organizational messaging and audience needs. Collaborated with internal teams to ensure consistency, accuracy, and brand alignment. Supported campaigns and outreach initiatives, contributing to audience growth and visibility. Managed ManyChat automation (keyword triggers, DM flows, and lead capture sequences) and converted social media engagement into leads through automated workflows.
Coordinated IELTS scheduling and staffing across British Columbia and Ontario. Liaised between departments, staff and operational teams to ensure smooth delivery of exams. Managed documentation, staff certification records, and payroll coordination through HRIS systems. Updated training manuals and supported staff onboarding. Resolved operational issues and scheduling conflicts within tight timelines.
Education· 5
Certifications and awards
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