Evelyn Silverson Tokatlidis

Created branded social media graphics, video content, and digital assets for clients across industries, adapting creative direction and visual style to each brand identity. Collaborated with The Narrative Refinery to develop graphic and video assets based on creative briefs and brand guidelines. Developed creative concepts and visual content to support marketing, branding, and social media objectives, including a full brand identity and social media direction rollout for Physio with Sierra. Managed freelance projects independently from creative concept through client delivery, incorporating feedback and maintaining brand consistency across touchpoints.

Developed the club’s first-ever Brand Book to establish a cohesive visual identity and guide creative direction across typography, color usage, photography, graphic treatments, badge hierarchy, stadium naming, and kit branding guidelines. Defined and implemented the 2025/26 visual direction, including refined palette usage and a consistent blue photographic background for improved recognition and cohesion. Led creative direction and visual outlook for home, away, third, and goalkeeper kit launches. Produced matchday programmes for every home fixture, integrating sponsor content and managing content through publication. Transitioned into partner activations and commercial content by creating concepts, storyboarding, overseeing creation, editing, and publishing branded partner content, and translated the visual identity across commercial and matchday touchpoints including partner branding, venue signage, merchandise visuals, digital content, and event materials.

Managed McGill Athletics’ central social media presence across Instagram and Facebook for varsity sports and 21 varsity teams. Developed and executed video, graphic, and social content featuring varsity athletes, teams, competitions, and key moments, tailoring storytelling to the university sports audience. Managed the social content pipeline from concept development and content creation through editing, copywriting, scheduling, and publishing. Created athlete-focused and sport-specific content to increase visibility for varsity programs and strengthen connection between athletes, teams, and the McGill Athletics community. Provided on-site content and social coverage for the 2024 U SPORTS Men’s Hockey Championship in Toronto, capturing and publishing content throughout the national championship. Collaborated with athletes, coaches, teams, and internal stakeholders to identify timely content opportunities across the varsity sports calendar.