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I am a data-driven marketing professional with experience in CRM, performance marketing, analytics, and multi-market campaign execution. I have a track record of supporting acquisition and retention strategies, A/B testing, attribution analysis, and cross-functional coordination to drive user growth and customer lifetime value.…

Evelyne Waithira Ndirangu

Growth Marketer, Product Marketer, Content Strategist, +5

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I am a data-driven marketing professional with experience in CRM, performance marketing, analytics, and multi-market campaign execution. I have a track record of supporting acquisition and retention strategies, A/B testing, attribution analysis, and cross-functional coordination to drive user growth and customer lifetime value.…

Available to hire

I am a data-driven marketing professional with experience in CRM, performance marketing, analytics, and multi-market campaign execution.

I have a track record of supporting acquisition and retention strategies, A/B testing, attribution analysis, and cross-functional coordination to drive user growth and customer lifetime value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Swahili

Fluent

German

Intermediate

Work Experience

Special Production Operations – Global Revenue at Audible GmbH (An Amazon Company)

October 1, 2023 - October 1, 2025

Led high-impact, multi-market campaigns across DE, FR, IT, ES, and the UK, managing complex stakeholder dependencies and delivering against tight deadlines. Supported revenue-generating campaigns contributing to €700K+ in attributed revenue across EU5 markets by leveraging data-driven targeting, lifecycle optimization, and coordinated execution. Partnered cross-functionally with regional, global, and functional teams to ensure alignment on objectives, timelines, and execution quality. Owned and delivered key Data-Driven Customer Lifecycle Optimization (DCLO) initiatives from the EU Market Marketing Operations perspective. Streamlined outbound marketing processes across EU5 markets, improving operational efficiency and enabling more data-driven campaign decisions. Supported EU growth initiatives as part of a global marketing team, contributing to scalable campaign frameworks and best practices. Independently managed recurring campaign operations, including sales-led initiatives and ed

Marketing Manager at we.CONECT Global Leaders GmbH

April 1, 2019 - June 1, 2023

Outlined scalable marketing processes and workflows in collaboration with Product Managers, Design, and technical teams to define campaign strategies needed to streamline the product portfolio. Contributed to monitoring marketing performance to derive concrete strategies to scale events and marketing operations for 10+ events annually, locally and globally. Created briefs, presentations, and reports with product performance analysis for sponsors and key stakeholders. Maintained product information channels with up-to-date content. Developed customer-centric product positioning and messaging, leading to the launch of over 60 digital events in 4 years. Researched and analyzed markets to boost online, brand, and content marketing insights, leveraging social media and digital advertising to benchmark against competitors.

Event Marketing Intern - Canto DAM Summit at Canto GmbH

August 1, 2017 - October 1, 2017

Collaborated with design, brand marketing, and content stakeholders on the event’s website and mobile application, compiling key information about the 2017 Canto DAM Summit. Managed internal databases containing attendees’ and guests’ details ensuring 100% accuracy on site. Liaised with hardware service providers at the venue, ensuring smooth execution and seamless support for 10+ exhibitors at the Summit.

Specialist, Global Outbound Production at Audible GmbH (An Amazon Company)

October 1, 2023 - October 1, 2025

Executed high-impact, multi-market outbound marketing campaigns across EU5 (DE, FR, IT, ES, UK), coordinating cross-functional teams across marketing, content, product, and regional markets to ensure campaign alignment, quality, and on-time execution. Led Data-Driven Customer Lifecycle Optimization (DCLO) initiatives from the EU Marketing Operations perspective and streamlined outbound processes to enable more data-driven decision-making. Supported revenue-generating campaigns contributing to €700K+ attributed revenue across EU5 markets and contributed to scalable campaign frameworks within a global marketing organization. Independently managed recurring campaign operations, including sales-led initiatives and editorial content coordination.

Marketing Manager at we.CONECT Global Leaders GmbH

April 1, 2022 - June 1, 2023

Planned, executed, and optimized end-to-end marketing campaigns for international B2B conferences across digital, live, and hybrid formats. Created and managed webcasts, event livestreams, live surveys, and multi-channel post-event campaigns to extend content reach and engagement, generating 30+ qualified leads per quarter. Produced detailed campaign and event performance reports, translating insights into recommendations for future event marketing strategies. Built and maintained strategic partnerships with media partners, associations, and industry platforms to support event growth and reach. Led data quality management and coordinated CRM data acquisition and imports, working closely with a student trainee to ensure accuracy and compliance. Owned email marketing strategy and execution for multiple event portfolios, including campaign planning, segmentation, performance tracking, and optimization. Managed SEO and SEA initiatives, including performance tracking and analysis using Goog