Evelyne Waithira Ndirangu

Executed high-impact, multi-market outbound marketing campaigns across EU5 (DE, FR, IT, ES, UK), coordinating cross-functional teams across marketing, content, product, and regional markets to ensure campaign alignment, quality, and on-time execution. Led Data-Driven Customer Lifecycle Optimization (DCLO) initiatives from the EU Marketing Operations perspective and streamlined outbound processes to enable more data-driven decision-making. Supported revenue-generating campaigns contributing to €700K+ attributed revenue across EU5 markets and contributed to scalable campaign frameworks within a global marketing organization. Independently managed recurring campaign operations, including sales-led initiatives and editorial content coordination.

Led high-impact, multi-market campaigns across DE, FR, IT, ES, and the UK, managing complex stakeholder dependencies and delivering against tight deadlines. Supported revenue-generating campaigns contributing to €700K+ in attributed revenue across EU5 markets by leveraging data-driven targeting, lifecycle optimization, and coordinated execution. Partnered cross-functionally with regional, global, and functional teams to ensure alignment on objectives, timelines, and execution quality. Owned and delivered key Data-Driven Customer Lifecycle Optimization (DCLO) initiatives from the EU Market Marketing Operations perspective. Streamlined outbound marketing processes across EU5 markets, improving operational efficiency and enabling more data-driven campaign decisions. Supported EU growth initiatives as part of a global marketing team, contributing to scalable campaign frameworks and best practices. Independently managed recurring campaign operations, including sales-led initiatives and ed

Planned, executed, and optimized end-to-end marketing campaigns for international B2B conferences across digital, live, and hybrid formats. Created and managed webcasts, event livestreams, live surveys, and multi-channel post-event campaigns to extend content reach and engagement, generating 30+ qualified leads per quarter. Produced detailed campaign and event performance reports, translating insights into recommendations for future event marketing strategies. Built and maintained strategic partnerships with media partners, associations, and industry platforms to support event growth and reach. Led data quality management and coordinated CRM data acquisition and imports, working closely with a student trainee to ensure accuracy and compliance. Owned email marketing strategy and execution for multiple event portfolios, including campaign planning, segmentation, performance tracking, and optimization. Managed SEO and SEA initiatives, including performance tracking and analysis using Goog