EM

I’m Evenis Mikayel, a Social Media Manager and UGC creator based in Stockholm, Sweden. I help brands grow their presence on Instagram and TikTok by combining creativity with data-driven strategy.

About

I’m Evenis Mikayel, a Social Media Manager and UGC creator based in Stockholm, Sweden. I help brands grow their presence on Instagram and TikTok by combining creativity with data-driven strategy. Over the past few years, I’ve worked with companies like Jobylon, Valina Estetik, and UGCButiken, developing content strategies, managing creator collaborations, and producing social campaigns that boost engagement and visibility.

What sets me apart is my ability to quickly identify a brand’s pain points and turn them into opportunities. I don’t just create content; I design strategies that connect brands with their audience in an authentic way. Whether it’s growing a TikTok account from hundreds to thousands of followers, managing influencer collaborations, or running recruitment campaigns with measurable results, I make sure each project delivers real impact.

I’m fluent in both Swedish and English, and I love bringing an international, adaptable mindset to every collaboration.

  • 5 years' experience
  • Joined October 2025

Industry experience

  • Media & Entertainment
  • Professional Services
  • Education
  • Retail
  • Software & Internet

Work experience· 9 roles

Social Media Specialist · JobylonSep 2025 – Oct 2025 · 2 mos

Managed all social media recruitment campaigns, developing visual content aligned with client branding to drive candidate engagement. Executed A/B testing to optimize reach and conversion rates, while improving key KPIs. Successfully increased brand visibility and boosted application volumes for advertised roles.

Social Media Manager · Valina EstetikMar 2025 – Oct 2025 · 8 mos

Record and edit the video for their tiktok. Planning and coming up with ideas that made the company's social media grow. I made their Tiktok go from 700 followers to 1100 in a week.

Production Manager · UGCButikenDec 2024 – Oct 2025 · 11 mos

Consultant as Production Manager. As a Production Manager at UGCButiken, I lead projects and am responsible for all communication with both clients and creators. I ensure that projects are executed efficiently and smoothly, with a focus on delivering high-quality content according to the client's needs.

Social Media Strategist · Wissen consulting groupNov 2024 – Oct 2025 · 1 yr
Influencer Manager · Stojmenov DooelFeb 2024 – Oct 2025 · 1 yr 9 mos
Account Manager · UGC SHOPJan 2024 – Oct 2025 · 1 yr 10 mos
TikTok Manager · Stockholm KampsportNov 2023 – Oct 2025 · 2 yrs
Freelancer · Self-employedMay 2023 – Present · 3 yrs 7 mos

Education

Social Media Management · Nackademin2024
Business Development · Hyper Island2022 – 2023
High School Diploma · Procivitas Private High School2018 – 2021

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