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Hi, I’m Erwin Vrouwe, a freelance data scientist with 15+ years of experience delivering analytics solutions at the intersection of business and technology. I specialize in customer analytics, CRM, and marketing intelligence, translating complex data into measurable business outcomes. I have a strong track record in predictive modeling, segmentation, and data-driven campaign optimization across multiple industries. I collaborate with stakeholders to design KPI frameworks, ensure data quality, and support data warehousing and reporting environments, delivering actionable insights that drive business impact.…Hi, I’m Erwin Vrouwe, a freelance data scientist with 15+ years of experience delivering analytics solutions at the intersection of business and technology. I specialize in customer analytics, CRM, and marketing intelligence, translating complex data into measurable business outcomes. I have a strong track record in predictive modeling, segmentation, and data-driven campaign optimization across multiple industries. I collaborate with stakeholders to design KPI frameworks, ensure data quality, and support data warehousing and reporting environments, delivering actionable insights that drive business impact.

Erwin Vrouwe

Data Scientist, Data Analyst, AI Engineer, +2

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Hi, I’m Erwin Vrouwe, a freelance data scientist with 15+ years of experience delivering analytics solutions at the intersection of business and technology. I specialize in customer analytics, CRM, and marketing intelligence, translating complex data into measurable business outcomes. I have a strong track record in predictive modeling, segmentation, and data-driven campaign optimization across multiple industries. I collaborate with stakeholders to design KPI frameworks, ensure data quality, and support data warehousing and reporting environments, delivering actionable insights that drive business impact.…Hi, I’m Erwin Vrouwe, a freelance data scientist with 15+ years of experience delivering analytics solutions at the intersection of business and technology. I specialize in customer analytics, CRM, and marketing intelligence, translating complex data into measurable business outcomes. I have a strong track record in predictive modeling, segmentation, and data-driven campaign optimization across multiple industries. I collaborate with stakeholders to design KPI frameworks, ensure data quality, and support data warehousing and reporting environments, delivering actionable insights that drive business impact.

Available to hire

Hi, I’m Erwin Vrouwe, a freelance data scientist with 15+ years of experience delivering analytics solutions at the intersection of business and technology. I specialize in customer analytics, CRM, and marketing intelligence, translating complex data into measurable business outcomes.

I have a strong track record in predictive modeling, segmentation, and data-driven campaign optimization across multiple industries. I collaborate with stakeholders to design KPI frameworks, ensure data quality, and support data warehousing and reporting environments, delivering actionable insights that drive business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Dutch

Fluent

English

Fluent

Swedish

Intermediate

German

Advanced

Work Experience

Freelance Data Scientist / Data Analyst at Self-employed / Freelance

January 1, 2010 - Present

Delivery of advanced analytics and data science solutions for marketing, CRM, and customer intelligence. Developed predictive models (churn, customer behavior, sales drivers); Designed segmentation frameworks and customer lifecycle analyses; Implemented trigger-based and data-driven marketing campaigns; Built KPI frameworks and data governance processes; Supported data warehousing and reporting environments; Delivered actionable insights to senior stakeholders across functions.

Database Manager at VNU Media

January 1, 2005 - December 31, 2009

Led database marketing and analytics for B2B/B2C publishing; responsible for database strategy, campaign management, and predictive modeling.

Database Marketing Analyst at Calanza (Microsoft NL)

January 1, 2002 - December 31, 2005

Managed CRM data, campaign targeting, and marketing analytics for B2B programs.