Hi, I’m Erwin Vrouwe, a freelance data scientist with 15+ years of experience delivering analytics solutions at the intersection of business and technology. I specialize in customer analytics, CRM, and marketing intelligence, translating complex data into measurable business outcomes. I have a strong track record in predictive modeling, segmentation, and data-driven campaign optimization across multiple industries. I collaborate with stakeholders to design KPI frameworks, ensure data quality, and support data warehousing and reporting environments, delivering actionable insights that drive business impact.

Erwin Vrouwe

Hi, I’m Erwin Vrouwe, a freelance data scientist with 15+ years of experience delivering analytics solutions at the intersection of business and technology. I specialize in customer analytics, CRM, and marketing intelligence, translating complex data into measurable business outcomes. I have a strong track record in predictive modeling, segmentation, and data-driven campaign optimization across multiple industries. I collaborate with stakeholders to design KPI frameworks, ensure data quality, and support data warehousing and reporting environments, delivering actionable insights that drive business impact.

Available to hire

Hi, I’m Erwin Vrouwe, a freelance data scientist with 15+ years of experience delivering analytics solutions at the intersection of business and technology. I specialize in customer analytics, CRM, and marketing intelligence, translating complex data into measurable business outcomes.

I have a strong track record in predictive modeling, segmentation, and data-driven campaign optimization across multiple industries. I collaborate with stakeholders to design KPI frameworks, ensure data quality, and support data warehousing and reporting environments, delivering actionable insights that drive business impact.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert

Language

Dutch
Fluent
English
Fluent
Swedish
Intermediate
German
Advanced

Work Experience

Freelance Data Scientist / Data Analyst at Self-employed / Freelance
January 1, 2010 - Present
Delivery of advanced analytics and data science solutions for marketing, CRM, and customer intelligence. Developed predictive models (churn, customer behavior, sales drivers); Designed segmentation frameworks and customer lifecycle analyses; Implemented trigger-based and data-driven marketing campaigns; Built KPI frameworks and data governance processes; Supported data warehousing and reporting environments; Delivered actionable insights to senior stakeholders across functions.
Database Manager at VNU Media
January 1, 2005 - December 31, 2009
Led database marketing and analytics for B2B/B2C publishing; responsible for database strategy, campaign management, and predictive modeling.
Database Marketing Analyst at Calanza (Microsoft NL)
January 1, 2002 - December 31, 2005
Managed CRM data, campaign targeting, and marketing analytics for B2B programs.

Education

Business Administration and Economics at Inholland University of Applied Sciences
January 11, 2030 - April 29, 2026
Business Administration at University of South Florida (exchange program)
January 11, 2030 - April 29, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Financial Services, Travel & Hospitality, Media & Entertainment, Manufacturing