Erwin Vrouwe
Hi, I’m Erwin Vrouwe, a freelance data scientist with 15+ years of experience delivering analytics solutions at the intersection of business and technology.
About
Hi, I’m Erwin Vrouwe, a freelance data scientist with 15+ years of experience delivering analytics solutions at the intersection of business and technology. I specialize in customer analytics, CRM, and marketing intelligence, translating complex data into measurable business outcomes.
I have a strong track record in predictive modeling, segmentation, and data-driven campaign optimization across multiple industries. I collaborate with stakeholders to design KPI frameworks, ensure data quality, and support data warehousing and reporting environments, delivering actionable insights that drive business impact.
- 24 years' experience
- Joined April 2026
Languages
- DutchFluent
- EnglishFluent
- SwedishIntermediate
- GermanAdvanced
Industry experience
- Retail
- Financial Services
- Travel & Hospitality
- Media & Entertainment
- Manufacturing
Work experience
Delivery of advanced analytics and data science solutions for marketing, CRM, and customer intelligence. Developed predictive models (churn, customer behavior, sales drivers); Designed segmentation frameworks and customer lifecycle analyses; Implemented trigger-based and data-driven marketing campaigns; Built KPI frameworks and data governance processes; Supported data warehousing and reporting environments; Delivered actionable insights to senior stakeholders across functions.
Led database marketing and analytics for B2B/B2C publishing; responsible for database strategy, campaign management, and predictive modeling.
Managed CRM data, campaign targeting, and marketing analytics for B2B programs.
Education
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