Hi, I’m Christina Exie, a customer-focused fashion brand builder with over 15 years of experience spanning design, creative direction, brand strategy, product development, and business leadership. I co-founded Stacked Studio to bridge creative vision with commercial outcomes, delivering end-to-end brand-building services from brand DNA and creative direction through to design, production, and supply chain. I lead creative strategy, fashion design, and client-facing direction across a growing portfolio of fashion and lifestyle brands. I’ve built and managed a team spanning product development, technical design, marketing, operations and finance, and I’ve been featured by ANZ RetailBiz and national media for fashion branding, AI in fashion, and eCommerce growth. I empower founders to cut through the noise and build iconic labels that command attention. I’m self-motivated, energetic, and commercially minded, thriving on empowering founders to scale brands to 6-7 figure revenues while expanding into new markets.

Christina Exie

PRO

Hi, I’m Christina Exie, a customer-focused fashion brand builder with over 15 years of experience spanning design, creative direction, brand strategy, product development, and business leadership. I co-founded Stacked Studio to bridge creative vision with commercial outcomes, delivering end-to-end brand-building services from brand DNA and creative direction through to design, production, and supply chain. I lead creative strategy, fashion design, and client-facing direction across a growing portfolio of fashion and lifestyle brands. I’ve built and managed a team spanning product development, technical design, marketing, operations and finance, and I’ve been featured by ANZ RetailBiz and national media for fashion branding, AI in fashion, and eCommerce growth. I empower founders to cut through the noise and build iconic labels that command attention. I’m self-motivated, energetic, and commercially minded, thriving on empowering founders to scale brands to 6-7 figure revenues while expanding into new markets.

Available to hire

Hi, I’m Christina Exie, a customer-focused fashion brand builder with over 15 years of experience spanning design, creative direction, brand strategy, product development, and business leadership. I co-founded Stacked Studio to bridge creative vision with commercial outcomes, delivering end-to-end brand-building services from brand DNA and creative direction through to design, production, and supply chain. I lead creative strategy, fashion design, and client-facing direction across a growing portfolio of fashion and lifestyle brands. I’ve built and managed a team spanning product development, technical design, marketing, operations and finance, and I’ve been featured by ANZ RetailBiz and national media for fashion branding, AI in fashion, and eCommerce growth.

I empower founders to cut through the noise and build iconic labels that command attention. I’m self-motivated, energetic, and commercially minded, thriving on empowering founders to scale brands to 6-7 figure revenues while expanding into new markets.

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Language

English
Fluent

Work Experience

Co-founder & Creative Director at Stacked Studio
January 1, 2022 - Present
Co-founded a fashion design agency delivering end-to-end brand-building services from brand DNA and creative direction through to design, production, and supply chain.
Head of EXIE (Brand) at The Accent Group
February 1, 2021 - September 1, 2022
Responsible for the full brand vision, roadmap, creative direction, marketing, design and product development for the EXIE label within Australia’s largest footwear group.
Founder & Managing Director at EXIE (Activewear Brand)
January 1, 2020 - February 1, 2021
Created an active-wear brand from concept to launch and scale, including brand DNA, marketing strategy, and detailed financial modeling to ensure profitability before launch.
Owner & Designer at Christina Exie (Luxury Label & Freelance)
February 1, 2011 - February 1, 2021
Developed luxury product lines crafted in Melbourne and sold across Australia and internationally; managed all facets of the business including design, production, stakeholder relationships, and client management.
Designer at BAR DOT
January 1, 2019 - March 1, 2020
Daily design development through research, development, and supplier communication to ensure cohesive weekly drops in to retail stores and eCommerce.
Senior Designer (Maternity Leave Contract) at Esprit – German Global Headquarters
March 1, 2018 - December 1, 2018
Led and designed the Women’s Casual Line, planning seasonal ranges to open-to-buy budgets and delivering commercial styles on time and within budget across an international team.
Senior Designer at Sneakerboy
December 1, 2016 - July 1, 2017
Covered every point of the apparel design process from concept to final production — trend research, range planning, product development, graphic design, production, and logistics.
Designer & Merchandiser Manager at Rhodes & Beckett / Herringsbone (Men's & Women's wear) + Van Laack Australia
January 1, 2013 - December 1, 2016
Produced seasonal collections across apparel and accessories; led creative direction, design, buying, styling and visual merchandising; promoted to Head Designer of Rhodes & Beckett in 2016.
Studio Leader / Lecturer at RMIT University – School of Fashion
February 1, 2014 - August 1, 2014
Lectured in conceptual design development, range planning, technical clothing construction, brand development, and collection presentation.
Stylist Assistant at Katrina Herschell Management / Coco Productions / Hart & Co.
January 1, 2009 - January 1, 2014
Researched, sourced, and styled product for commercial editorial and campaign shoots for local and international fashion labels and luxury brands.

Education

Certificate at Harvard Business School Online
January 1, 2022 - January 1, 2022
Diploma in Advanced Pattern Design at Le Grand Chic
January 1, 2021 - January 1, 2021
Bachelor of Fashion Design (Honours) at RMIT University
January 1, 2011 - January 1, 2011
Bachelor of Design (Fashion) at Fashion Institute of Technology (FIT)
January 1, 2010 - January 1, 2010

Qualifications

Dean's List Award
January 1, 2010 - January 1, 2010
Harvard Business School Online Certificate
January 1, 2022 - January 1, 2022

Industry Experience

Manufacturing, Media & Entertainment, Retail, Professional Services, Other