Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

SEO content writer, editor, and brand copywriter with 11+ years of experience creating long-form articles, landing pages, product guides, content refreshes, and platform-specific social content. Combines search intent, brand voice, and performance data to improve rankings, engagement, and conversions. Experienced across regulated industries and affiliate publishing, including content QA for originality/AI use, internal linking and topical strategy, SERP/AI-overview optimization, and conversion-focused writing. Also leads social content growth for consumer brands and supports U.S. and EU clients across web properties.…SEO content writer, editor, and brand copywriter with 11+ years of experience creating long-form articles, landing pages, product guides, content refreshes, and platform-specific social content. Combines search intent, brand voice, and performance data to improve rankings, engagement, and conversions. Experienced across regulated industries and affiliate publishing, including content QA for originality/AI use, internal linking and topical strategy, SERP/AI-overview optimization, and conversion-focused writing. Also leads social content growth for consumer brands and supports U.S. and EU clients across web properties.

Jasper Schimich Kinney

Writer, SEO Expert, Content Strategist, +2





SEO content writer, editor, and brand copywriter with 11+ years of experience creating long-form articles, landing pages, product guides, content refreshes, and platform-specific social content. Combines search intent, brand voice, and performance data to improve rankings, engagement, and conversions. Experienced across regulated industries and affiliate publishing, including content QA for originality/AI use, internal linking and topical strategy, SERP/AI-overview optimization, and conversion-focused writing. Also leads social content growth for consumer brands and supports U.S. and EU clients across web properties.…SEO content writer, editor, and brand copywriter with 11+ years of experience creating long-form articles, landing pages, product guides, content refreshes, and platform-specific social content. Combines search intent, brand voice, and performance data to improve rankings, engagement, and conversions. Experienced across regulated industries and affiliate publishing, including content QA for originality/AI use, internal linking and topical strategy, SERP/AI-overview optimization, and conversion-focused writing. Also leads social content growth for consumer brands and supports U.S. and EU clients across web properties.

Available to hire

SEO content writer, editor, and brand copywriter with 11+ years of experience creating long-form articles, landing pages, product guides, content refreshes, and platform-specific social content. Combines search intent, brand voice, and performance data to improve rankings, engagement, and conversions.

Experienced across regulated industries and affiliate publishing, including content QA for originality/AI use, internal linking and topical strategy, SERP/AI-overview optimization, and conversion-focused writing. Also leads social content growth for consumer brands and supports U.S. and EU clients across web properties.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Content Writer at Livesport / Flashscore

March 1, 2026 - Present

Writes long-form SEO reviews, betting app guides, affiliate articles, FAQs, metadata, and conversion-focused web copy for U.S. sports betting audiences. Breaks down legal availability, bonuses, payments, app features, and sportsbook tools in plain English. Structures content around keyword intent, competitor analysis, SERP expectations, internal linking opportunities, and reader conversion needs. Fact-checks sports betting terms, state rules, promotions, and user-experience details before publishing, balancing SEO and affiliate conversion goals with legal accuracy and responsible gambling language.

SEO Content Strategist & Writer (Fractional) at HiddenMap

May 1, 2025 - Present

Writes SEO-driven blogs, service pages, landing pages, brand messaging, metadata, and conversion copy for U.S. and EU clients across service and small-business websites. Develops content briefs, reusable templates, prompt frameworks, and editorial workflows to improve quality, consistency, and production speed. Uses AI-assisted research, outlining, and content optimization processes with human editing, fact-checking, and brand voice refinement. Collaborates with writers, designers, and developers to launch search-focused content supporting visibility and lead generation.

Content Manager at Digital Stormwater — DogProductPicker

November 1, 2024 - June 30, 2026

Led cross-platform content strategy for the consumer pet brand DogProductPicker, creating and publishing platform-specific content for Pinterest, YouTube, and TikTok. Scaled Pinterest from near-zero visibility to 5.02M impressions, 395,000+ engagements, and 60,000+ saves in 12 months. Grew TikTok to 2,000+ followers and YouTube to 2,000+ subscribers, generating millions of views across both channels. Wrote hooks, captions, titles, descriptions, and metadata tailored to each platform while maintaining a consistent brand voice. Used audience insights and performance analytics to refine topics, messaging, and publishing strategy.

Staff Writer & SEO Content Editor (Contract) at Certus

November 1, 2024 - Present

Writes and edits and publishes ~60 new articles per month while monitoring and optimizing existing content across a portfolio of 10+ websites. Produces long-form content, product and course pages, educational guides, and news content for brands including OSHAEducationCenter.com, Notaries.com, StateFoodSafety.com, and SafeMotorist.com. Uses Ahrefs and other SEO tools to track performance, analyze competitors, find content opportunities, and guide page refreshes for Google Search, AI Overviews, and LLM discovery. Develops keyword-informed internal linking and anchor-text strategies to strengthen topical relationships, support course enrollment paths, and improve underperforming product/service pages. Performs brand-voice and readability edits on AI-assisted and writer-submitted drafts, including plagiarism and AI-content checks for page-level quality assurance.

Staff Writer at Game Rant

January 1, 2023 - August 31, 2024

Wrote 30+ product reviews, buying guides, shopping pages, and affiliate SEO articles per month in a fast-paced editorial environment. Used keyword research, search intent, product trends, and competitor analysis to identify high-opportunity topics and refresh existing content. Optimized headlines, intros, and CTAs to improve affiliate click-through rates by 15%. Balanced product research, user needs, and commercial intent with affiliate conversion goals across high-volume editorial workflows. Monitored rankings, traffic, and user behavior to refine content and improve performance.

Content Manager & SEO Content Editor at AIMERCHA

April 1, 2020 - May 31, 2022

Led SEO content strategy, shaping articles, topic clusters, internal linking systems, and content calendars around brand voice, audience needs, and search opportunities. Wrote and edited technology and digital marketing content with a focus on readability and conversions. Optimized metadata, internal linking, headings, page structure, and on-page elements to improve organic visibility and content performance. Reviewed drafts for quality, consistency, and web readability before publication. Analyzed content performance to refine topics, structure, and search targeting.

Freelance Content Strategist & Writer

March 1, 2020 - May 31, 2025

Planned and wrote SEO-focused content for B2B and B2C brands including blog posts, landing pages, service pages, product guides, FAQs, and metadata. Used keyword research, search intent, and competitor analysis to identify content opportunities. Translated complex topics into clear, digestible, search-friendly content for readers at different stages of the decision journey. Collaborated with stakeholders and designers to align messaging, structure, and brand voice. Evaluated content performance and refined pages to improve traffic, engagement, and conversions.