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I'm Fernanda Garay, an industrial designer turned brand designer and art director with a track record of shaping 40+ brands through identity systems, packaging, and creative direction that drive lasting experiences. I lead agile collaborations and launches, guiding teams from concept to execution to ensure messages resonate with target audiences and meet business KPIs.…

Fernanda Garay

Brand Designer, Art Director, Creative Director, +2

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I'm Fernanda Garay, an industrial designer turned brand designer and art director with a track record of shaping 40+ brands through identity systems, packaging, and creative direction that drive lasting experiences. I lead agile collaborations and launches, guiding teams from concept to execution to ensure messages resonate with target audiences and meet business KPIs.…

Available to hire

I’m Fernanda Garay, an industrial designer turned brand designer and art director with a track record of shaping 40+ brands through identity systems, packaging, and creative direction that drive lasting experiences.

I lead agile collaborations and launches, guiding teams from concept to execution to ensure messages resonate with target audiences and meet business KPIs.

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Freelance Brand Designer / Brand Marketing Consultant at FAAD Brands / Brands & People; MacLOUD Marketplace (Freelance Projects)

February 1, 2025 - March 1, 2026

Led the creation and launch of 14 new brand identities with an agile team. Directed brand strategy, packaging, and creative direction for multiple clients, implementing agile workflows to accelerate timelines and optimize market impact while aligning outputs with client KPIs.

Head of Brand Marketing at Freelance / Private Clients

May 1, 2023 - November 1, 2024

Led brand marketing initiatives across 40+ brands, shaping identities and campaigns for B2B and B2C audiences. Built cohesive brand experiences and guided design directions to achieve business goals.

Head of Brand at ITESM Campus Guadalajara (Freelance / Campus branding)

August 1, 2022 - May 1, 2023

Led brand management and visual attribution for campus initiatives, ensuring brand consistency and alignment with institutional goals across communications and campaigns.

Art Director at ITESM Campus Guadalajara

August 1, 2021 - July 1, 2022

Directed art direction for campus branding projects, collaborating with cross-functional teams to deliver cohesive visual identities and creative campaigns.

Brand Designer at Freelance / Independent Clients

August 1, 2018 - January 1, 2026

Developed 40+ brand identities, packaging, and campaigns for a diverse client base; led design thinking, research, and production to deliver impactful brand experiences.