Hello, I’m Fernanda Botter, a graphic designer with over 20 years of experience specializing in brand creation, logotype design, visual identity, branding, and digital communication. I’m the founder of fbotterDesign and a partner at Telar DI, where I work on creation and strategy for institutional communication, corporate and cultural events, and publishing. I combine aesthetic refinement with creativity, and I also develop projects for the real estate and construction sectors, consolidating expertise across different fields. Earlier in my career I started at Und Design and later served as a Senior Designer at Ovo Design, leading cultural projects and high-profile festivals. I’m fluent in Portuguese and English, and I’m proficient with design tools and AI-assisted processes (ChatGPT, Midjourney) for brand management. I navigate between creative and corporate worlds, translating values into visuals with consistency, impact, and purpose.…

Fernanda Botter

Hello, I’m Fernanda Botter, a graphic designer with over 20 years of experience specializing in brand creation, logotype design, visual identity, branding, and digital communication. I’m the founder of fbotterDesign and a partner at Telar DI, where I work on creation and strategy for institutional communication, corporate and cultural events, and publishing. I combine aesthetic refinement with creativity, and I also develop projects for the real estate and construction sectors, consolidating expertise across different fields. Earlier in my career I started at Und Design and later served as a Senior Designer at Ovo Design, leading cultural projects and high-profile festivals. I’m fluent in Portuguese and English, and I’m proficient with design tools and AI-assisted processes (ChatGPT, Midjourney) for brand management. I navigate between creative and corporate worlds, translating values into visuals with consistency, impact, and purpose.…

Available to hire

Hello, I’m Fernanda Botter, a graphic designer with over 20 years of experience specializing in brand creation, logotype design, visual identity, branding, and digital communication. I’m the founder of fbotterDesign and a partner at Telar DI, where I work on creation and strategy for institutional communication, corporate and cultural events, and publishing. I combine aesthetic refinement with creativity, and I also develop projects for the real estate and construction sectors, consolidating expertise across different fields.

Earlier in my career I started at Und Design and later served as a Senior Designer at Ovo Design, leading cultural projects and high-profile festivals. I’m fluent in Portuguese and English, and I’m proficient with design tools and AI-assisted processes (ChatGPT, Midjourney) for brand management. I navigate between creative and corporate worlds, translating values into visuals with consistency, impact, and purpose.

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Skills

Experience Level

Language

Portuguese
Fluent
English
Fluent

Work Experience

Partner and Head of Communication at Telar Desenvolvimento Imobiliário (Telar DI)
January 1, 2019 - Present
Leadership of communication for Grupo Telar, integrating branding, digital marketing, and graphic design. Development of visual identities and promotional materials for real estate projects. Creation of Key Visuals and layouts for institutional, commercial, and training videos. Participation in creative brainstorms with client service, audiovisual, and content teams, ensuring brand consistency across all initiatives. Research and application of design and communication trends to strengthen institutional presence.
Partner and Head of Communication at Telar Desenvolvimento Imobiliário (Telar DI)
January 1, 2019 - Present
Leadership of communication for Grupo Telar, integrating branding, digital marketing, and graphic design. Development of visual identities and promotional materials for real estate projects. Creation of Key Visuals and layouts for institutional, commercial, and training videos. Participation in creative brainstorms with client service, audiovisual, and content teams, ensuring brand consistency across all initiatives. Research and application of design and communication trends to strengthen institutional presence.
Partner and Head of Communication at Telar Desenvolvimento Imobiliário (Telar DI)
January 1, 2019 - Present
Leadership of communication for Grupo Telar, integrating branding, digital marketing, and graphic design. Development of visual identities and promotional materials for real estate projects. Creation of Key Visuals and layouts for institutional, commercial, and training videos. Participation in creative brainstorms with client service, audiovisual, and content teams, ensuring brand consistency across all initiatives. Research and application of design and communication trends to strengthen institutional presence.
Partner and Head of Communication at Telar Desenvolvimento Imobiliário (Telar DI)
January 1, 2019 - Present
Leadership of communication for Grupo Telar, integrating branding, digital marketing, and graphic design. Development of visual identities and promotional materials for real estate projects. Creation of Key Visuals and layouts for institutional, commercial, and training videos. Participation in creative brainstorms with client service, audiovisual, and content teams, ensuring brand consistency across all initiatives. Research and application of design and communication trends to strengthen institutional presence.
Senior Designer at Ovo Design
December 31, 2017 - October 17, 2025
Collaboration in the development of visual language for large-scale music festivals and cultural projects. Involvement in the conception and creation of brands, logos, and visual identities. Design of graphic pieces, promotional materials, and editorial campaigns. Experienced in integrating with multidisciplinary teams in creative brainstorms.
Senior Designer at Ovo Design
December 31, 2017 - October 9, 2025
Collaboration in the development of visual language for large-scale music festivals and cultural projects. Involvement in the conception and creation of brands, logos, and visual identities. Design of graphic pieces, promotional materials, and editorial campaigns. Experienced in integrating with multidisciplinary teams in creative brainstorms.
Senior Designer at Ovo Design
December 31, 2017 - October 9, 2025
Collaboration in the development of visual language for large-scale music festivals and cultural projects. Involvement in the conception and creation of brands, logos, and visual identities. Design of graphic pieces, promotional materials, and editorial campaigns. Experienced in integrating with multidisciplinary teams in creative brainstorms.
Senior Designer at Ovo Design
January 1, 2017 - October 9, 2025
Collaboration in the development of visual language for large-scale music festivals and cultural projects. Involvement in the conception and creation of brands, logos, and visual identities. Design of graphic pieces, promotional materials, and editorial campaigns. Experienced in integrating with multidisciplinary teams in creative brainstorms.
Founder and Creative Director at Estúdio fbotterDesign
January 1, 2004 - Present
Development of strategic visual solutions for clients in construction, corporate events, publishing, and cultural sectors. Creation of brands and logotypes, visual identities, promotional materials, and digital campaigns. Art direction and design for websites, social media, emails, and offline materials. Content production and editorial planning for brands and professionals. Layout design for e-books, infographics, and reports. Creation of Key Visuals, animations, and digital assets for social media, Google Ads, and marketing campaigns.
Founder and Creative Director at Estúdio fbotterDesign
January 1, 2004 - Present
Development of strategic visual solutions for clients in the construction, corporate events, publishing, and cultural sectors. Creation of brands and logotypes, visual identities, promotional materials, and digital campaigns. Art direction and design for websites, social media, emails, and offline materials. Content production and editorial planning for brands and professionals. Layout design for e-books, infographics, and reports. Creation of Key Visuals, animations, and digital assets for social media, Google Ads, and marketing campaigns.
Founder and Creative Director at Estúdio fbotterDesign
January 1, 2004 - Present
Development of strategic visual solutions for clients in the construction, corporate events, publishing, and cultural sectors. Creation of brands and logotypes, visual identities, promotional materials, and digital campaigns. Art direction and design for websites, social media, emails, and offline materials. Content production and editorial planning for brands and professionals. Layout design for e-books, infographics, and reports. Creation of Key Visuals, animations, and digital assets for social media, Google Ads, and marketing campaigns.
Founder and Creative Director at Estúdio fbotterDesign
January 1, 2004 - Present
Development of strategic visual solutions for clients in the construction, corporate events, publishing, and cultural sectors. Creation of brands and logotypes, visual identities, promotional materials, and digital campaigns. Art direction and design for websites, social media, emails, and offline materials. Content production and editorial planning for brands and professionals. Layout design for e-books, infographics, and reports. Creation of Key Visuals, animations, and digital assets for social media, Google Ads, and marketing campaigns.

Education

Postgraduate in Graphic Design at Istituto Europeo di Design (IED), São Paulo
January 11, 2030 - October 9, 2025
Bachelor’s Degree in Advertising and Marketing at Universidade Presbiteriana Mackenzie, São Paulo
January 11, 2030 - October 9, 2025
Postgraduate at Istituto Europeo di Design (IED), São Paulo
January 11, 2030 - October 9, 2025
Bachelor's Degree at Universidade Presbiteriana Mackenzie, São Paulo
January 11, 2030 - October 9, 2025
Postgraduate at Istituto Europeo di Design (IED), São Paulo
January 11, 2030 - October 9, 2025
Bachelor's Degree in Advertising and Marketing at Universidade Presbiteriana Mackenzie, São Paulo
January 11, 2030 - October 9, 2025
Postgraduate in Graphic Design at Istituto Europeo di Design (IED), São Paulo
January 11, 2030 - October 17, 2025
Bachelor’s Degree in Advertising and Marketing at Universidade Presbiteriana Mackenzie, São Paulo
January 11, 2030 - October 17, 2025

Qualifications

Postgraduate in Graphic Design
January 11, 2030 - October 9, 2025
Bachelor’s Degree in Advertising and Marketing
January 11, 2030 - October 9, 2025

Industry Experience

Real Estate & Construction, Media & Entertainment, Education, Professional Services, Other

Skills

Experience Level