I am a content writer who brings a blend of creative skills and decades of real-world business experience to the page. I now leverage that deep operational and strategic knowledge to craft content that captures attention and helps to drive measurable growth. During my experiences at Procter & Gamble and Young & Rubicam, I started to develop my writing abilities. First, writing complex business documents to recommend strategies, plans and executions. I also found my love for writing copy for advertising, promotions, direct marketing and any kind of communications with people to potentiate the message that we can help. Later, during my coaching time I learned how to focus not on groups of people but on individuals, and that experience magnified my writing skills because I can create copy as if I were talking to a persona representing the archetype or avatar of a target group.…I am a content writer who brings a blend of creative skills and decades of real-world business experience to the page. I now leverage that deep operational and strategic knowledge to craft content that captures attention and helps to drive measurable growth. During my experiences at Procter & Gamble and Young & Rubicam, I started to develop my writing abilities. First, writing complex business documents to recommend strategies, plans and executions. I also found my love for writing copy for advertising, promotions, direct marketing and any kind of communications with people to potentiate the message that we can help. Later, during my coaching time I learned how to focus not on groups of people but on individuals, and that experience magnified my writing skills because I can create copy as if I were talking to a persona representing the archetype or avatar of a target group.WWWW…