Independent SEO, digital marketing and e-commerce consultant offering hands-on growth strategy with a strong international commercial background. I focus on technical, on-page and e-commerce SEO, store optimisation, analytics, and conversion improvements across Shopify, WooCommerce and marketplaces.
I also manage multi-channel commerce (TikTok Shop, eBay, Etsy, Pinterest, Facebook Shop and Instagram) and use AI-assisted workflows for research, content, imagery and video—while applying human QA to maintain quality. Available for freelance, contract, project and retainer work across the UK, UAE, USA and international markets.
Skills
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
Multi-channel e-commerce project focused on managing a WooCommerce product catalogue across multiple social-commerce and marketplace channels while maintaining product consistency, SEO readiness and feed quality.
My work included:
WooCommerce catalogue and product management
Connecting products across TikTok Shop, eBay, Etsy, Pinterest, Facebook Shop and Instagram
Product title and description optimisation
Product SEO and merchandising improvements
Catalogue and feed-quality management
Channel mapping and listing consistency
Variant, pricing and product-data management
Product visibility monitoring and troubleshooting
Creating repeatable workflows for large product catalogues
Outcome:
Built a multi-channel product ecosystem spanning 6+ sales and social-commerce channels
Improved catalogue consistency across platforms
Created repeatable product-publishing and optimisation workflows
Supported scalable e-commerce operations across multiple marketplaces
This is consistent with the project evidence already contained in your CV, including the six-channel WooCommerce ecosystem and catalogue/feed management work.
SEO and digital growth project for an international sports and outdoor e-commerce business, focused on increasing organic traffic, improving product visibility, strengthening conversion performance and supporting profitable digital acquisition.
My work included:
E-commerce SEO strategy and keyword targeting
Product and category-page optimisation
On-page SEO and content optimisation
Technical SEO improvements
Conversion-rate optimisation
Affiliate and paid digital campaign support
Search-performance analysis and ongoing optimisation
Results:
150% increase in organic traffic within six months
Top Google positions for selected target keywords
Approximately 200% ROAS
30% improvement in conversion rate
40% increase in affiliate commissions
The project combined SEO, e-commerce optimisation, content and digital acquisition to improve both search visibility and commercial performance.
SEO and digital growth project for FJK Sublimation Pakistan, focused on increasing organic visibility, commercial search traffic and qualified B2B enquiries for sublimation paper and related products.
My work included:
Commercial keyword research and search-intent mapping
Technical and on-page SEO optimisation
Product and category-page optimisation
Website structure and internal-link improvements
Local SEO and Google Business Profile optimisation
SEO content development around high-intent commercial searches
Competitor and ranking analysis
Search performance monitoring and ongoing optimisation
Results:
400% increase in organic traffic
4X increase in sales leads
Improved Google visibility for selected commercial keywords
Stronger local and product-search presence
The project combined SEO strategy with practical e-commerce and B2B lead-generation objectives, focusing on visibility that could translate into enquiries and commercial opportunities.
Hire Fawad Jabbar Khan today
To get started post up your job and then invite Fawad Jabbar Khan to your job.