Hello, I am Fermin J. Villegas. I have been a copy-based advertising creative for more than 20 years. In that time, I have led a team or been part of a team that have created concepts for brand campaigns that ran anywhere from 3 months to a year (and even more). These campaigns have included print, TV/video, radio, PR articles, events, packaging, annual reports, brochures, social media (brand and influencer posts) and websites plus everything in between and beyond. This may have even included lyrics for branded theme or campaign songs. I am very interested to be part of your team, to explore ideas, expose ideas to further angles/variations and to explode them into new shapes and dimensions. I believe I can grow as part of your company. In the past, I have taken on roles that were, on paper, not necessarily within my skills range, but I have taken on those roles, learning quickly in the process and impressed employers and clients alike. I am not daunted by new roles and new tasks. I believe I have the skill set and the capacity to seamlessly evolve into the role required, and therefore be able to contribute greatly to Twine's continued success in the future. I hope to hear from you soon. Thank you.

FERMIN J. VILLEGAS

Hello, I am Fermin J. Villegas. I have been a copy-based advertising creative for more than 20 years. In that time, I have led a team or been part of a team that have created concepts for brand campaigns that ran anywhere from 3 months to a year (and even more). These campaigns have included print, TV/video, radio, PR articles, events, packaging, annual reports, brochures, social media (brand and influencer posts) and websites plus everything in between and beyond. This may have even included lyrics for branded theme or campaign songs. I am very interested to be part of your team, to explore ideas, expose ideas to further angles/variations and to explode them into new shapes and dimensions. I believe I can grow as part of your company. In the past, I have taken on roles that were, on paper, not necessarily within my skills range, but I have taken on those roles, learning quickly in the process and impressed employers and clients alike. I am not daunted by new roles and new tasks. I believe I have the skill set and the capacity to seamlessly evolve into the role required, and therefore be able to contribute greatly to Twine's continued success in the future. I hope to hear from you soon. Thank you.

Available to hire

Hello, I am Fermin J. Villegas. I have been a copy-based advertising creative for more than 20 years. In that time, I have led a team or been part of a team that have created concepts for brand campaigns that ran anywhere from 3 months to a year (and even more). These campaigns have included print, TV/video, radio, PR articles, events, packaging, annual reports, brochures, social media (brand and influencer posts) and websites plus everything in between and beyond. This may have even included lyrics for branded theme or campaign songs. I am very interested to be part of your team, to explore ideas, expose ideas to further angles/variations and to explode them into new shapes and dimensions. I believe I can grow as part of your company. In the past, I have taken on roles that were, on paper, not necessarily within my skills range, but I have taken on those roles, learning quickly in the process and impressed employers and clients alike. I am not daunted by new roles and new tasks. I believe I have the skill set and the capacity to seamlessly evolve into the role required, and therefore be able to contribute greatly to Twine’s continued success in the future. I hope to hear from you soon. Thank you.

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Work Experience

Freelance Copywriter at Havas Ortega
July 1, 2025 - Present
Freelance copywriter handling brand messaging and campaign concepts for clients.
Freelance Theater Practitioner (Technical Director / Lighting Designer / Stage Manager / Production Crew / Light & Sound Crew / Performer) at Various theatre companies (Everyman Productions, Theatre Titas, Dulaang UP, Repertory Philippines, Bulwagang Gantimpala, Philippine Educational Theater Association (PETA), UP Repertory Company, Dulaang Talyer, Dimitri Productions, Dramatis Personnae)
January 1, 1994 - Present
Freelance theater practitioner providing technical direction, lighting design, stage management, production crew, light & sound crew, and performance services across multiple Philippine theatre companies.
Head of Creatives / Senior Copywriter at Shift Interactive, Inc.
November 1, 2023 - June 1, 2025
Led creative team; developed social media content, campaign concepts, AVPs, web banners, online ads, on-site events, and influencer materials for multiple brand clients.
Head of Copy (Style) / Head of Creative Writing at Invictus PH
June 1, 2023 - September 30, 2023
Oversaw brand voice and creative direction for campaigns; produced AVPs and online videos; guided copy and content strategy.
Head of Creatives / Senior Copywriter at Shift Interactive, Inc.
December 1, 2016 - May 1, 2023
Responsible for social media posts, print, radio, web banners, online ads, virtual/on-site events, AVPs, online videos, and influencer media kits; led brand theme development and campaign concepts.
Freelance Senior Copywriter at Ogilvy & Mather Philippines / OgilvyOne Manila
November 1, 2013 - February 1, 2016
Contributed as senior copywriter on multiple campaigns including MILO Philippines, Knorr Philippines, Huggies, Nescafe, Marriott Hotels, Unilever brands, and more.
Copy Group Head / Senior Copywriter at Lowe Philippines (now MullenLowe Treyna)
August 1, 2011 - October 31, 2013
Led copy team, delivering integrated campaigns for Ginebra San Miguel, Alaska Milk, Unilever brands, and other major clients.
Associate Creative Director / Senior Copywriter at Espresso DesignComm
January 1, 2011 - August 31, 2011
Directed copy and creative output for clients including Splash Corporation, Clara Ole, McCormick Philippines, and others.
Associate Creative Director / Senior Copywriter at BCD Pinpoint Direct Marketing, Inc.
January 1, 2005 - December 31, 2010
Led creative output across direct marketing campaigns for brands such as BMW, Microsoft Philippines, Unilever, WWF Philippines, UNICEF, and others.
Copywriter at OgilvyOne Manila
May 1, 2003 - April 30, 2005
Contributed copy for BMW Motorcycles, Hewlett-Packard, UNICEF, American Express, Nestlé Philippines, The Economist, Gillette, IBM Philippines, Nike, DHL, Mazda, and more.
Copywriter at First Direct, Inc. / iLeo
September 1, 2000 - April 30, 2001
Worked on fundraising and advertising copy for various clients including Ventures for Fundraising, Louie’s THX, Nextel, UNICEF, and HP.
Copyreader at Commission on Higher Education (CHED) K-12 Project Management Unit
April 1, 2016 - May 1, 2016
Revised versions of ABM Teaching Guides in various subjects under the K-12 Program.
Copywriter at OgilvyOne (Ogilvy & Mather) Manila
May 1, 2003 - April 1, 2005
Clients/Brands included MILO Philippines, Knorr Philippines, Tokyo Tokyo, Huggies, Unilever for Hungry Kids (U4HK), Nescafe, Marriott Hotels, Bank of the Philippine Islands, Microsoft/PLDT, L’Oréal Philippines, NIDO, Lady’s Choice, TANG, Tanduay Ice, Eden Cheese, Toblerone, Kleenex.
Copywriter at OgilvyOne (Ogilvy & Mather) Manila
May 1, 2000 - April 1, 2001
May 2000 – April 2001 period of continued copywriting work for multiple brands.
Freelance Theater Practitioner (Technical Director / Lighting Designer / Stage Manager / Production Crew / Light & Sound Crew / Performer) at Various theatre companies (Everyman Productions, Theatre Titas, Dulaang UP, Repertory Philippines, Bulwagang Gantimpala, PETA, UP Repertory Company, Dulaang Talyer, Dimitri Productions, Dramatis Personnae)
January 1, 1994 - Present
Freelance theatre practitioner across multiple roles in theatre production and performance.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Education