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Hi, I’m Fabiola Morales. I’m a Performance Marketing Manager who loves turning data into growth. I have 5+ years of experience scaling paid media across Meta, Google, TikTok, YouTube, and programmatic channels, managing €200K–€1M+ monthly budgets across EU, LATAM, and US markets. I own the full funnel from strategy to creative briefing, landing pages, tracking setup, daily optimization, and reporting, with hands-on work in GA4, Looker Studio, and Power BI. I’ve built campaigns for KTM, Husqvarna, Palfinger, and LOXONE in agency environments, blending direct-response copywriting with data-driven optimization to drive measurable ROAS at scale. I’m known for translating performance data into growth strategy, leading cross-functional creative teams, and delivering tangible results across multiple markets and languages.…Hi, I’m Fabiola Morales. I’m a Performance Marketing Manager who loves turning data into growth. I have 5+ years of experience scaling paid media across Meta, Google, TikTok, YouTube, and programmatic channels, managing €200K–€1M+ monthly budgets across EU, LATAM, and US markets. I own the full funnel from strategy to creative briefing, landing pages, tracking setup, daily optimization, and reporting, with hands-on work in GA4, Looker Studio, and Power BI. I’ve built campaigns for KTM, Husqvarna, Palfinger, and LOXONE in agency environments, blending direct-response copywriting with data-driven optimization to drive measurable ROAS at scale. I’m known for translating performance data into growth strategy, leading cross-functional creative teams, and delivering tangible results across multiple markets and languages.

Fabiola Morales

Performance Marketer, Growth Marketer, Digital Marketer, +2

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Hi, I’m Fabiola Morales. I’m a Performance Marketing Manager who loves turning data into growth. I have 5+ years of experience scaling paid media across Meta, Google, TikTok, YouTube, and programmatic channels, managing €200K–€1M+ monthly budgets across EU, LATAM, and US markets. I own the full funnel from strategy to creative briefing, landing pages, tracking setup, daily optimization, and reporting, with hands-on work in GA4, Looker Studio, and Power BI. I’ve built campaigns for KTM, Husqvarna, Palfinger, and LOXONE in agency environments, blending direct-response copywriting with data-driven optimization to drive measurable ROAS at scale. I’m known for translating performance data into growth strategy, leading cross-functional creative teams, and delivering tangible results across multiple markets and languages.…Hi, I’m Fabiola Morales. I’m a Performance Marketing Manager who loves turning data into growth. I have 5+ years of experience scaling paid media across Meta, Google, TikTok, YouTube, and programmatic channels, managing €200K–€1M+ monthly budgets across EU, LATAM, and US markets. I own the full funnel from strategy to creative briefing, landing pages, tracking setup, daily optimization, and reporting, with hands-on work in GA4, Looker Studio, and Power BI. I’ve built campaigns for KTM, Husqvarna, Palfinger, and LOXONE in agency environments, blending direct-response copywriting with data-driven optimization to drive measurable ROAS at scale. I’m known for translating performance data into growth strategy, leading cross-functional creative teams, and delivering tangible results across multiple markets and languages.

Available to hire

Hi, I’m Fabiola Morales. I’m a Performance Marketing Manager who loves turning data into growth. I have 5+ years of experience scaling paid media across Meta, Google, TikTok, YouTube, and programmatic channels, managing €200K–€1M+ monthly budgets across EU, LATAM, and US markets. I own the full funnel from strategy to creative briefing, landing pages, tracking setup, daily optimization, and reporting, with hands-on work in GA4, Looker Studio, and Power BI.

I’ve built campaigns for KTM, Husqvarna, Palfinger, and LOXONE in agency environments, blending direct-response copywriting with data-driven optimization to drive measurable ROAS at scale. I’m known for translating performance data into growth strategy, leading cross-functional creative teams, and delivering tangible results across multiple markets and languages.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Performance Marketing Manager at KISKA

August 1, 2022 - May 31, 2025

Owned paid media strategy and execution for global B2C and B2B brands including KTM, HUSQVARNA, PALFINGER, and LOXONE. Led full-funnel campaigns across Meta, Google, TikTok, YouTube, programmatic, and DOOH, with budgets up to $1M. Drove a $1M anniversary campaign across 25 countries and 15 languages over 12 months, reaching 300M+ users and delivering +65% brand search lift, +320% dealer location clicks, and +41% YoY test-ride bookings. Co-developed an internal Figma plugin to auto-generate platform-specific creative, cutting production and setup time by 75%. Built A/B testing frameworks and tracking (GA4, GTM, server-side events); provided weekly optimization insights and quarterly forecasting in Power BI and Looker Studio.

Brand & Digital Marketing Consultant (Remote) at Sabores Cosco de Centroamérica

July 1, 2020 - July 1, 2022

Advised a leading Central American food-ingredient manufacturer on digital brand and paid media strategy for LATAM B2B and B2C audiences. Managed $250K quarterly paid media budget across Meta and LinkedIn for the Essences & Concentrates product line; delivered -22% CPA and +35% conversion rate QoQ. Launched 3 limited-edition flavors across 23 LATAM markets via integrated LinkedIn and industry email campaigns; drove +68% product line awareness, +45% product inquiries, and +30% qualified B2B leads over 6 months. Executed seasonal Meta Ads + segmented email campaigns, cutting bounce rate by 47%, lifting sales by 22%, and capturing 200+ qualified B2B leads.

Corporate Marketing Intern at EuroDev

February 1, 2020 - July 1, 2020

Built social content strategy across all channels, ran B2B lead-generation networking campaigns, and used CRM segmentation to support sales-aligned messaging.

Sales & Marketing Intern at Embotelladora Electropura

April 1, 2018 - September 1, 2018

Conducted market and competitor research, supported trade show planning and execution, and created sales enablement materials and product demonstrations.