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I'm Francisco Hernández, a branding and visual identity specialist with over 20 years shaping branding, packaging, and graphic systems for cultural and commercial brands. I thrive on building strong visual concepts and translating strategy into design that resonates across all brand touchpoints. My approach blends neuroscience insights with leadership, creativity, and visual perception to design clearer, more memorable, and emotionally relevant systems. I enjoy collaborating with cross-functional teams to elevate brands through cohesive branding, packaging, and UI design.…I'm Francisco Hernández, a branding and visual identity specialist with over 20 years shaping branding, packaging, and graphic systems for cultural and commercial brands. I thrive on building strong visual concepts and translating strategy into design that resonates across all brand touchpoints. My approach blends neuroscience insights with leadership, creativity, and visual perception to design clearer, more memorable, and emotionally relevant systems. I enjoy collaborating with cross-functional teams to elevate brands through cohesive branding, packaging, and UI design.

Francisco Hernández

Art Director, Creative Director, Graphic Designer, +4

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I'm Francisco Hernández, a branding and visual identity specialist with over 20 years shaping branding, packaging, and graphic systems for cultural and commercial brands. I thrive on building strong visual concepts and translating strategy into design that resonates across all brand touchpoints. My approach blends neuroscience insights with leadership, creativity, and visual perception to design clearer, more memorable, and emotionally relevant systems. I enjoy collaborating with cross-functional teams to elevate brands through cohesive branding, packaging, and UI design.…I'm Francisco Hernández, a branding and visual identity specialist with over 20 years shaping branding, packaging, and graphic systems for cultural and commercial brands. I thrive on building strong visual concepts and translating strategy into design that resonates across all brand touchpoints. My approach blends neuroscience insights with leadership, creativity, and visual perception to design clearer, more memorable, and emotionally relevant systems. I enjoy collaborating with cross-functional teams to elevate brands through cohesive branding, packaging, and UI design.

Available to hire

I’m Francisco Hernández, a branding and visual identity specialist with over 20 years shaping branding, packaging, and graphic systems for cultural and commercial brands. I thrive on building strong visual concepts and translating strategy into design that resonates across all brand touchpoints.

My approach blends neuroscience insights with leadership, creativity, and visual perception to design clearer, more memorable, and emotionally relevant systems. I enjoy collaborating with cross-functional teams to elevate brands through cohesive branding, packaging, and UI design.