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I’m a multidisciplinary creative working at the intersection of fashion, beauty, and lifestyle content, with experience spanning creative direction, brand image, and digital marketing. I’ve developed content concepts end-to-end—translating ideas into visual storytelling, campaigns, social assets, and on-brand editorial visuals. I bring strategic thinking to hands-on production: planning social media and editorial calendars, researching trends and competitors, and optimizing content with analytics and SEO considerations. From set coordination and creative direction to content creation, editing, and influencer/PR research, I enjoy collaborating with creative teams to deliver consistent, engaging brand communication across digital platforms.…I’m a multidisciplinary creative working at the intersection of fashion, beauty, and lifestyle content, with experience spanning creative direction, brand image, and digital marketing. I’ve developed content concepts end-to-end—translating ideas into visual storytelling, campaigns, social assets, and on-brand editorial visuals. I bring strategic thinking to hands-on production: planning social media and editorial calendars, researching trends and competitors, and optimizing content with analytics and SEO considerations. From set coordination and creative direction to content creation, editing, and influencer/PR research, I enjoy collaborating with creative teams to deliver consistent, engaging brand communication across digital platforms.

Fabiana Farah

Digital Marketer, Content Producer, Creative Director, +4

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I’m a multidisciplinary creative working at the intersection of fashion, beauty, and lifestyle content, with experience spanning creative direction, brand image, and digital marketing. I’ve developed content concepts end-to-end—translating ideas into visual storytelling, campaigns, social assets, and on-brand editorial visuals. I bring strategic thinking to hands-on production: planning social media and editorial calendars, researching trends and competitors, and optimizing content with analytics and SEO considerations. From set coordination and creative direction to content creation, editing, and influencer/PR research, I enjoy collaborating with creative teams to deliver consistent, engaging brand communication across digital platforms.…I’m a multidisciplinary creative working at the intersection of fashion, beauty, and lifestyle content, with experience spanning creative direction, brand image, and digital marketing. I’ve developed content concepts end-to-end—translating ideas into visual storytelling, campaigns, social assets, and on-brand editorial visuals. I bring strategic thinking to hands-on production: planning social media and editorial calendars, researching trends and competitors, and optimizing content with analytics and SEO considerations. From set coordination and creative direction to content creation, editing, and influencer/PR research, I enjoy collaborating with creative teams to deliver consistent, engaging brand communication across digital platforms.

Available to hire

I’m a multidisciplinary creative working at the intersection of fashion, beauty, and lifestyle content, with experience spanning creative direction, brand image, and digital marketing. I’ve developed content concepts end-to-end—translating ideas into visual storytelling, campaigns, social assets, and on-brand editorial visuals.

I bring strategic thinking to hands-on production: planning social media and editorial calendars, researching trends and competitors, and optimizing content with analytics and SEO considerations. From set coordination and creative direction to content creation, editing, and influencer/PR research, I enjoy collaborating with creative teams to deliver consistent, engaging brand communication across digital platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Editorial Illustration

Intermediate

Intermediate

Intermediate

Beginner

Language

Arabic

Fluent

Portuguese

Fluent

English

Advanced

French

Advanced

Work Experience

Digital Content Intern at Marie Claire Belgium

February 1, 2026 - May 1, 2026

Created and executed digital content concepts across fashion, beauty, and lifestyle, producing branded social assets, Instagram Stories and Reels, and editorial visuals. Wrote, edited, and translated digital articles while supporting SEO and editorial publishing. Contributed to social and editorial content planning across web, social, and newsletters; created and scheduled newsletters through Actito. Conducted fashion, beauty, PR, competitor, and trend research; attended press events and industry activations for the editorial team.

Creative Direction & Brand Image (Project: Unfiltered) at Unfiltered (as listed)

August 1, 2025 - Present

Developed the creative concept and visual direction for fashion-focused productions. Directed talent on set, including posing, movement, and performance; coordinated styling, beauty, photography, and production to ensure a cohesive final image.

Creative Direction & Brand Image (Fashion focused) - Project at Unfiltered (NGOA project)

August 1, 2025 - Present

Developed creative concepts and visual direction for fashion-focused productions. Directed talent on set, including posing, movement, and performance. Coordinated styling, beauty, photography, and production to ensure a cohesive final image.

WPP Marketing Campaign (Group project) at Hey Telecom (as listed)

November 1, 2024 - November 1, 2024

Collaborated in a group to conceptualize and execute a creative marketing campaign for Hey Telecom. Proposed innovative ideas including voice-activated digital billboards and interactive ad formats. Conducted market research to align the campaign with target audience preferences and designed campaign strategies and promotional materials to enhance brand engagement.

Marketing Campaign (Wpp/Marketing Campaign) - Project at Hey Telecom

November 1, 2024 - Present

Collaborated in a group to conceptualize and execute a creative marketing campaign for Hey Telecom. Developed innovative ideas including voice-activated digital billboards and interactive ad formats. Conducted market research to align the campaign with target audience preferences and designed campaign strategies and promotional materials to enhance brand engagement.

Marketing Planning (Group project) at Gimber (as listed)

May 1, 2024 - May 31, 2024

Developed a strategic marketing plan for the Gimber brand. Conducted market analysis to identify growth opportunities, created a SWOT analysis, and defined communication strategies aligned with the brand’s vision.

Marketing Plan - Project at Gimber

May 1, 2024 - Present

Developed a strategic marketing plan for the Gimber brand. Conducted market analysis and identified growth opportunities, created a SWOT analysis, and developed communication strategies aligned with the brand’s vision.

Creative & Brand Image Specialist (Freelance)

January 1, 2023 - Present

Developed brand strategies, creative concepts, and campaigns from ideation to final execution. Led creative direction and production for shoots, videos, and events, including art direction and on-set coordination. Created and managed social media content, visuals, videos, and UGC across digital platforms. Built content calendars aligned with brand identity, marketing goals, and audience growth; collaborated with multidisciplinary creative teams to maintain consistent brand communication across channels. Researched trends and competitors using content performance and analytics to optimize creative and brand strategy; worked independently and with agencies including Neon Consultancy, Double Vision Agency, and Maze Mark Agency, alongside freelance brand clients.

NGO Assistant Director (Project: Run sets logistics) at NGO (as listed)

April 1, 2022 - December 31, 2022

Handled logistics for running the set during production, managed the shooting schedule, and coordinated communication between crew members.

Assistant Director / Set Logistics - Project at NGOA (project)

April 1, 2022 - December 1, 2022

Handled logistics of running the set during production. Managed the shooting schedule and coordinated between crew members.

Media / Event Production Coordination (Resurrection Church) at Resurrection Church, Lebanon

November 1, 2021 - January 31, 2023

Produced and coordinated event content in collaboration with a videographer, including filming and editing event reels and social media videos, and managed photo content across events. Planned and finalized monthly social media content calendars and coordinated creative, copy, and visual assets.

Media Coordinator at Resurrection Church (Luz de Ouro)

November 1, 2021 - January 1, 2023

Collaborated with the videographer to cover and produce event content. Filmed and edited reels, event highlights, and social media videos. Created visual content and managed photography for multiple events. Planned and finalized monthly social media content calendars. Supported content development by coordinating creatives, copy, and visual assets.

Media Coordinator at Luz de Ouro

November 1, 2018 - Present

Collaborated with a videographer to cover and produce event content. Filmed and edited reels, event highlights, and social media videos; created visual content and managed photography for multiple events. Planned and finalized monthly social media content calendars and supported content development by coordinating creative work, copy, and visual assets.

Founder & Brand Lead at Luz de Ouro

November 1, 2018 - Present

Built and managed a jewelry brand from brand identity through marketing and operations. Led creative direction, content, social media, campaigns, and product storytelling. Managed customer experience, sales, logistics, and day-to-day brand operations.