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Hello, I’m Fabiana Fermín, a Senior Graphic Designer with over six years of experience shaping corporate, B2B, and brand strategy through visually compelling identities, digital campaigns, and UX/UI design. I excel at translating complex business needs into clear, high-impact visuals that elevate brand recognition and conversion. I collaborate closely with cross-functional teams to deliver cohesive omnichannel experiences and scalable design systems.…Hello, I’m Fabiana Fermín, a Senior Graphic Designer with over six years of experience shaping corporate, B2B, and brand strategy through visually compelling identities, digital campaigns, and UX/UI design. I excel at translating complex business needs into clear, high-impact visuals that elevate brand recognition and conversion. I collaborate closely with cross-functional teams to deliver cohesive omnichannel experiences and scalable design systems.

Fabiana Fermín

UX Designer, UI Designer, Graphic Designer, +2

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Hello, I’m Fabiana Fermín, a Senior Graphic Designer with over six years of experience shaping corporate, B2B, and brand strategy through visually compelling identities, digital campaigns, and UX/UI design. I excel at translating complex business needs into clear, high-impact visuals that elevate brand recognition and conversion. I collaborate closely with cross-functional teams to deliver cohesive omnichannel experiences and scalable design systems.…Hello, I’m Fabiana Fermín, a Senior Graphic Designer with over six years of experience shaping corporate, B2B, and brand strategy through visually compelling identities, digital campaigns, and UX/UI design. I excel at translating complex business needs into clear, high-impact visuals that elevate brand recognition and conversion. I collaborate closely with cross-functional teams to deliver cohesive omnichannel experiences and scalable design systems.

Available to hire

Hello, I’m Fabiana Fermín, a Senior Graphic Designer with over six years of experience shaping corporate, B2B, and brand strategy through visually compelling identities, digital campaigns, and UX/UI design.

I excel at translating complex business needs into clear, high-impact visuals that elevate brand recognition and conversion. I collaborate closely with cross-functional teams to deliver cohesive omnichannel experiences and scalable design systems.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Senior Graphic Designer at Veconinter

January 1, 2023 - Present

Led the redesign and usability optimization of 8 strategic sections of the corporate web platform, wireframing the full interface in Adobe Illustrator and collaborating with IT to achieve a successful deployment in just 3 weeks. Conceptualized and designed high-impact multichannel visual assets for digital marketing campaigns, webinars, and corporate social media, achieving a standardized and consistent B2B brand positioning. Crafted strategic copy, audiovisual scripts, and email marketing materials using corporate storytelling, ensuring brand-aligned communication across all customer touchpoints. Coordinated with the digital marketing team to analyze content performance against corporate KPIs, agilely adjusting the visual direction to boost organic reach and digital conversion.

Senior Graphic Designer (Freelance) at Freelance / Independent Professional

January 1, 2020 - January 1, 2023

Managed end-to-end brand identity, strategic branding, and digital communications for 4 small businesses in Spain and Latin America, delivering complete projects with brand guidelines in an average of 20 business days per project. Defined visual architecture, brand communication tone, and comprehensive style guides for clients across diverse commercial sectors, facilitating their transition and visual consistency in omnichannel environments. Planned and produced comprehensive graphic design and strategic content campaigns for digital platforms and events (ATL/BTL), aligning design to each client’s specific business objectives.

Community Manager & Content Designer (Freelance) at Freelance / Independent Professional

January 1, 2018 - January 1, 2019

Managed and energized digital communities, creating tailored editorial calendars and custom visual content for personal and corporate brands. Developed the aesthetic and visual narrative for multiple social profiles, steadily increasing organic engagement through an effective combination of design and conversion-driven copy. Analyzed monthly engagement metrics to pivot social media visual strategies, adapting and optimizing the delivery format of top-performing content.

UI Graphic Designer — Digital Project at Telefónica, Movistar

January 1, 2018 - January 1, 2018

Designed and delivered all interactive visual assets for the ‘Mi Movistar’ app with a user base of millions in the country, working closely with the software development team for the 2018 FIFA World Cup campaign, executing the entire design process in a record 2 weeks before the tournament kickoff. Designed key mobile UI elements (banners, pop-ups, and buttons) ensuring responsive design and strict alignment with Telefónica’s global design guidelines. Supported the national launch of seasonal promotional campaigns through the agile design of high-quality materials for physical and digital channels.