I'm Fabienne Van De Velde, a marketing and growth leader with 25+ years of experience across FMCG brands in Belgium and global markets. I specialize in hands-on, pragmatic execution, building capable teams, and shaping brand strategy, digital commerce uplift, and data-driven decision making. I partner with organizations to accelerate growth, drive transformation, and create scalable, sustainable results across maturity levels.…

Fabienne Vandevelde

I'm Fabienne Van De Velde, a marketing and growth leader with 25+ years of experience across FMCG brands in Belgium and global markets. I specialize in hands-on, pragmatic execution, building capable teams, and shaping brand strategy, digital commerce uplift, and data-driven decision making. I partner with organizations to accelerate growth, drive transformation, and create scalable, sustainable results across maturity levels.…

Available to hire

I’m Fabienne Van De Velde, a marketing and growth leader with 25+ years of experience across FMCG brands in Belgium and global markets.

I specialize in hands-on, pragmatic execution, building capable teams, and shaping brand strategy, digital commerce uplift, and data-driven decision making. I partner with organizations to accelerate growth, drive transformation, and create scalable, sustainable results across maturity levels.

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Language

English
Advanced
Dutch
Fluent
French
Fluent

Work Experience

Interim Marketing Leader / Fractional CMO at Tree Growth Solutions BV
January 1, 2025 - Present
Providing fractional marketing leadership and interim support to FMCG and consumer brands. Supporting Belgian organizations, regional teams, scale-ups, and global projects. Known for hands-on pragmatic execution, capability building, and unlocking sustainable growth across maturity levels.
Global Digital Marketing Director at Mars, Inc. – Pet Nutrition
January 1, 2022 - December 31, 2024
Led a global e-commerce marketing capabilities team of 3 associates, partnering with markets on a $1.6B portfolio and driving over 20% annual growth. Created global content and merchandising standards, including a new operating model and 9 brand-experience toolkits. Launched an AI-powered VizIT solution, contributing to a 30% uplift in conversions and faster content production for e-retail content. Led the transformation of 130 brand websites toward personalization and stronger data capture. Established retailer data partnerships to improve targeting and retail media maturity.
Global Marketing, Innovation & Digital Commerce Manager at Mars, Inc. – Pet Nutrition
January 1, 2013 - December 31, 2021
Led global marketing, innovation, and digital commerce initiatives across markets; built and scaled capabilities; delivered multi-market programs and a cohesive digital agenda to accelerate growth.
Marketing Director at Mars, Inc. – Pet Nutrition & Chocolate
January 1, 2007 - December 31, 2012
Relaunched Whiskas with a global brand leadership approach, delivering measurable growth and building a 5-year innovation pipeline. Led cross-functional teams and launched new product initiatives across markets.
Marketing Roles (Various) – Early Career at Mars, Inc. – Pet Nutrition & Chocolate
January 1, 1999 - December 31, 2006
Progressively held local and European campaigns, and delivered NP/retail e x e c u t i o n. Led agency relationships, developed local communication campaigns, and launched enduring product lines (e.g., Pedigree Dental Stix) with a global reach.

Education

Bachelor in Marketing at ICHEC & EPHEC
January 1, 1994 - January 1, 1998

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Manufacturing, Retail, Media & Entertainment, Professional Services