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Marketing professional based in Milan with 7 years of experience across omnichannel marketing, brand/content management, CRM strategy, product launches, and KPI-driven growth. Since 2024 leads Italian market initiatives at IG Group, collaborating with European teams to support brand growth and performance. Previously planned and coordinated omnichannel marketing projects for national and international brands, managing digital, social, events, CRM, and website activities. Strengths include campaign management, cross-country vendor coordination, stakeholder management, and using data/analytics to drive acquisition, retention, and measurable business impact.…Marketing professional based in Milan with 7 years of experience across omnichannel marketing, brand/content management, CRM strategy, product launches, and KPI-driven growth. Since 2024 leads Italian market initiatives at IG Group, collaborating with European teams to support brand growth and performance. Previously planned and coordinated omnichannel marketing projects for national and international brands, managing digital, social, events, CRM, and website activities. Strengths include campaign management, cross-country vendor coordination, stakeholder management, and using data/analytics to drive acquisition, retention, and measurable business impact.

Fabio Pinna

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Marketing professional based in Milan with 7 years of experience across omnichannel marketing, brand/content management, CRM strategy, product launches, and KPI-driven growth. Since 2024 leads Italian market initiatives at IG Group, collaborating with European teams to support brand growth and performance. Previously planned and coordinated omnichannel marketing projects for national and international brands, managing digital, social, events, CRM, and website activities. Strengths include campaign management, cross-country vendor coordination, stakeholder management, and using data/analytics to drive acquisition, retention, and measurable business impact.…Marketing professional based in Milan with 7 years of experience across omnichannel marketing, brand/content management, CRM strategy, product launches, and KPI-driven growth. Since 2024 leads Italian market initiatives at IG Group, collaborating with European teams to support brand growth and performance. Previously planned and coordinated omnichannel marketing projects for national and international brands, managing digital, social, events, CRM, and website activities. Strengths include campaign management, cross-country vendor coordination, stakeholder management, and using data/analytics to drive acquisition, retention, and measurable business impact.

Available to hire

Marketing professional based in Milan with 7 years of experience across omnichannel marketing, brand/content management, CRM strategy, product launches, and KPI-driven growth. Since 2024 leads Italian market initiatives at IG Group, collaborating with European teams to support brand growth and performance.

Previously planned and coordinated omnichannel marketing projects for national and international brands, managing digital, social, events, CRM, and website activities. Strengths include campaign management, cross-country vendor coordination, stakeholder management, and using data/analytics to drive acquisition, retention, and measurable business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Italian

Fluent

English

Advanced

Work Experience

Marketing Manager - Omnichannel, Content & Brand Growth at IG Group

August 1, 2024 - Present

Leads marketing initiatives for the Italian market with a strong focus on performance and business impact. Coordinates omnichannel marketing activities and collaborates with European marketing teams to support brand growth and development.

Marketing & Content Manager at IG Group (Kaplan Liverpool International Advanced & Business English period mentioned separately)

January 1, 2019 - February 1, 2024

Defined and executed the marketing plan for the Italian market in collaboration with European marketing teams. Managed marketing campaigns (digital, social, events, CRM), achieving +45% increase in active customers and improvements in acquisition and retention KPIs. Coordinated brand content and owned channels (ensuring consistency in brand positioning).