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I am a Social Media and Digital Marketing Strategist with 12+ years of experience building brand positioning, content strategy and audience engagement across digital platforms. I specialize in luxury real estate marketing, social media storytelling and data-driven communication strategies. I have worked in both agency and client-side environments, leading social media strategies, audience analysis and CRM-driven initiatives for premium brands. I translate luxury brand positioning into compelling visual storytelling across Instagram, YouTube and Facebook, combining strategic thinking, visual communication expertise and marketing analytics to build a strong and consistent digital presence that strengthens engagement and brand perception.…I am a Social Media and Digital Marketing Strategist with 12+ years of experience building brand positioning, content strategy and audience engagement across digital platforms. I specialize in luxury real estate marketing, social media storytelling and data-driven communication strategies. I have worked in both agency and client-side environments, leading social media strategies, audience analysis and CRM-driven initiatives for premium brands. I translate luxury brand positioning into compelling visual storytelling across Instagram, YouTube and Facebook, combining strategic thinking, visual communication expertise and marketing analytics to build a strong and consistent digital presence that strengthens engagement and brand perception.

FABIOLA MARTINEZ FARACO

Digital Marketer, Social Media Manager, Brand Strategist, +2

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I am a Social Media and Digital Marketing Strategist with 12+ years of experience building brand positioning, content strategy and audience engagement across digital platforms. I specialize in luxury real estate marketing, social media storytelling and data-driven communication strategies. I have worked in both agency and client-side environments, leading social media strategies, audience analysis and CRM-driven initiatives for premium brands. I translate luxury brand positioning into compelling visual storytelling across Instagram, YouTube and Facebook, combining strategic thinking, visual communication expertise and marketing analytics to build a strong and consistent digital presence that strengthens engagement and brand perception.…I am a Social Media and Digital Marketing Strategist with 12+ years of experience building brand positioning, content strategy and audience engagement across digital platforms. I specialize in luxury real estate marketing, social media storytelling and data-driven communication strategies. I have worked in both agency and client-side environments, leading social media strategies, audience analysis and CRM-driven initiatives for premium brands. I translate luxury brand positioning into compelling visual storytelling across Instagram, YouTube and Facebook, combining strategic thinking, visual communication expertise and marketing analytics to build a strong and consistent digital presence that strengthens engagement and brand perception.

Available to hire

I am a Social Media and Digital Marketing Strategist with 12+ years of experience building brand positioning, content strategy and audience engagement across digital platforms. I specialize in luxury real estate marketing, social media storytelling and data-driven communication strategies.

I have worked in both agency and client-side environments, leading social media strategies, audience analysis and CRM-driven initiatives for premium brands. I translate luxury brand positioning into compelling visual storytelling across Instagram, YouTube and Facebook, combining strategic thinking, visual communication expertise and marketing analytics to build a strong and consistent digital presence that strengthens engagement and brand perception.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Portuguese

Fluent

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Co-Owner at La Wash (Franchise)

May 1, 2025 - Present

Co-owner of a franchised self-service laundry business responsible for local marketing strategy, digital presence and customer experience management. Developed and managed the brand’s local digital presence, including Instagram content planning and publishing. Implemented marketing initiatives to increase brand visibility and local customer acquisition. Managed Google Business Profile, optimizing local SEO and online reputation through review management. Developed communication materials for point-of-sale to strengthen brand consistency and customer experience. Monitored customer engagement and feedback to improve brand perception and community relationships.

Social Intelligence Manager at Mirum Curitiba, Brazil

September 1, 2022 - April 1, 2023

Led the Social Intelligence team responsible for social listening, digital monitoring and audience insight generation across multiple global brands. Supervised social media monitoring and community engagement across digital channels. Translated audience conversations and online behavior into insights supporting marketing and communication strategies. Delivered social media performance analyses and brand perception reports for clients and internal teams. Supported campaign development and storytelling strategies through audience insights and digital analytics. Managed team performance, workload distribution and delivery quality across multiple accounts. Clients included Abbott, Bayer, Mars, Pernod Ricard and Samsung.

Social Intelligence Coordinator at Mirum Curitiba, Brazil

February 1, 2019 - October 1, 2022

Managed a social intelligence team responsible for social media monitoring, audience research and digital performance analysis. Monitored social media channels and online conversations to track brand perception and engagement. Conducted audience research and segmentation based on interests, behaviors and content consumption patterns. Analyzed content performance and engagement metrics to optimize social media strategies. Produced strategic reports translating digital data into actionable marketing insights. Supported crisis monitoring and real-time brand reputation management.

Senior Marketing Analyst at Grupo Thá (Luxury Real Estate Developer | High-End Residential Developments)

February 1, 2015 - January 1, 2019

Responsible for marketing strategy and brand communication for premium residential developments targeting high-income audiences. Developed integrated marketing strategies to position luxury residential developments and strengthen brand perception. Led social media strategy and content planning highlighting architecture, lifestyle and location. Created brand storytelling and visual narratives connecting luxury properties with aspirational lifestyles. Coordinated the production of marketing assets including digital content, brochures and visual communication materials. Managed marketing analytics dashboards and performance reports to support data-driven decision making. Collaborated with creative agencies and internal teams to ensure consistent brand communication. Key Project: Led the implementation of the company’s CRM platform to centralize customer data, improve lead management and support marketing performance analysis.

Marketing Analyst at Grupo Thá (Luxury Real Estate Developer | High-End Residential Developments)

June 1, 2012 - January 1, 2015

Supported marketing initiatives and brand communication for premium residential real estate developments. Managed social media communication and digital content for property launches. Coordinated marketing campaigns supporting residential project launches. Collaborated with creative agencies in the development of visual communication and promotional assets. Managed corporate communication and press relations initiatives.