FP

Fabiola Peñalba

Available to hire

I’m a brand and creative strategist focused on building intentional, emotionally connected storytelling, visual direction, and design.

About

I’m a brand and creative strategist focused on building intentional, emotionally connected storytelling, visual direction, and design. My work combines branding, content strategy, and creative thinking to help brands create cohesive experiences that feel memorable and authentic.
I enjoy developing branding systems that communicate clearly while creating human and authentic connection through typography, color, messaging, and digital presence.
My background includes brand identity development, social media branding, and messaging strategy for purpose driven brands.

  • 6 years' experience
  • Joined May 2026

Languages

  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Other

More experts in San Salvador, El Salvador

Work experience

Brand Designer / Podcast Brand Developer · Bajo La Higuera PodcastJan 2026 – Present · 11 mos

Led the development of a podcast brand, including visual identity, branding direction, and creative strategy. Helped define the brand’s tone, audience, and messaging. Developed logo, typography, and color palette aligned with the brand’s core values. Shaped the podcast’s positioning and overall creative vision.

Brand Designer · Take Courage InternationalJan 2020 – Present · 6 yrs 11 mos

Led a full brand refresh, including logo design, visual identity, messaging, and strategic positioning. Designed a cohesive Squarespace-based website aligned with the new brand identity. Strengthened brand cohesion to improve audience trust and engagement. Created merchandising and contributed to the relaunch of the organization's website.

Education

Bachelor of Science, Marketing · University of UTH2019 – 2022

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