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Translating Complexity: Proven ability to break down intricate tech features, platforms, or consumer gadgets into digestible, engaging 30-second video hooks. Data-Driven Creativity: Aligning organic storytelling principles with performance marketing KPIs (CTR, hook rate, and ROAS). Trend Agility: Rapid adaptation of emerging social-first formats across TikTok, Instagram Reels, and YouTube Shorts to maximize organic reach and paid ad performance.…Translating Complexity: Proven ability to break down intricate tech features, platforms, or consumer gadgets into digestible, engaging 30-second video hooks. Data-Driven Creativity: Aligning organic storytelling principles with performance marketing KPIs (CTR, hook rate, and ROAS). Trend Agility: Rapid adaptation of emerging social-first formats across TikTok, Instagram Reels, and YouTube Shorts to maximize organic reach and paid ad performance.

Fadua Issa

Brand Strategist, Brand Designer, Digital Marketer, +2

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Translating Complexity: Proven ability to break down intricate tech features, platforms, or consumer gadgets into digestible, engaging 30-second video hooks. Data-Driven Creativity: Aligning organic storytelling principles with performance marketing KPIs (CTR, hook rate, and ROAS). Trend Agility: Rapid adaptation of emerging social-first formats across TikTok, Instagram Reels, and YouTube Shorts to maximize organic reach and paid ad performance.…Translating Complexity: Proven ability to break down intricate tech features, platforms, or consumer gadgets into digestible, engaging 30-second video hooks. Data-Driven Creativity: Aligning organic storytelling principles with performance marketing KPIs (CTR, hook rate, and ROAS). Trend Agility: Rapid adaptation of emerging social-first formats across TikTok, Instagram Reels, and YouTube Shorts to maximize organic reach and paid ad performance.

Available to hire

Translating Complexity: Proven ability to break down intricate tech features, platforms, or consumer gadgets into digestible, engaging 30-second video hooks.
Data-Driven Creativity: Aligning organic storytelling principles with performance marketing KPIs (CTR, hook rate, and ROAS).
Trend Agility: Rapid adaptation of emerging social-first formats across TikTok, Instagram Reels, and YouTube Shorts to maximize organic reach and paid ad performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

JavaScript

Intermediate

Language

Work Experience

Brand Executive – K-Beauty at NutripharM | LIFE Pharmacy, UAE

February 1, 2026 - Present

Drove UAE growth through strategic promotions, retail activations, and sales initiatives. Managed day-to-day brand relationships with international brand principals to execute growth plans. Coordinated marketing campaigns, launches, retail activations, and brand initiatives; analyzed sales, sell-outs, and data to identify opportunities, SKU performance, and commercial trends. Conducted market research and competitive price analysis across UAE retail and e-commerce. Trained 600+ pharmacies and beauty advisors on products, ingredients, selling points, and positioning; coached advisors during store revisits. Developed weekly K-beauty trend newsletters and created social media content for LIFE and LIFE Pharmacy in coordination with internal teams and brand partners.

Beauty Advisor & Aesthetician at Self-employed / Venezuela (company not specified)

December 1, 2024 - June 1, 2025

Delivered personalized skincare consultations and product recommendations. Developed strong expertise in skincare ingredients, skin concerns, and product positioning. Built customer communication and sales skills.

Industry Experience Attendee (Cosmoprof Las Vegas) at Cosmoprof Las Vegas

July 1, 2023 - July 31, 2023

Selected attendee; networked with international K-beauty and skincare brands and gained insights into global beauty trends, product launches, and brand positioning.

Founder & Brand Manager at Nolla Venezuela

January 1, 2019 - May 1, 2025

Founded and managed an online K-beauty business serving international customers. Managed ecommerce operations, social media, content, customer service, and supplier relationships. Provided personalized skincare consultations and product recommendations. Built customer loyalty through educational skincare content and community engagement.

Freelance Graphic Designer & Video Editor at Freelance

January 1, 2014 - Present

Created digital content, promotional videos, and brand assets using Photoshop, Illustrator, Premiere Pro, and After Effects.