Available to hire
I am a Master of Economics & Finance and a recent graduate in Digital Marketing and E-commerce, with a strong interest in digital marketing, content editing, SEO and E-commerce.
I have completed the Google Prompting Essentials certification and the Google Marketing & E-commerce Certificate Program, gaining knowledge in SEO, customer behavior, marketing funnel and running marketing campaigns. I am self-motivated, detail-oriented, and committed to continuous learning in the digital workspace.
Skills
Experience Level
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Urdu
Fluent
English
Advanced
Work Experience
Founder & Director at Panache by Faiza Zafar
January 1, 2016 - PresentFounded and directed branding and creative design services, overseeing marketing strategy, content development, and client projects.
Video Editor/Analyst/Content Writer at Grand Mongolia Hotel, Islamabad
January 1, 2020 - December 31, 2022Led the development and implementation of comprehensive marketing strategies, resulting in a 20% increase in brand visibility and a 15% growth in sales within the first year. Launched and managed cross-channel campaigns across digital marketing, social media, and traditional advertising, improving customer acquisition and retention. Conducted market research to identify trends and consumer preferences, informing product design and positioning. Oversaw creation of engaging content for multiple platforms, collaborating with internal teams and external agencies to ensure brand consistency. Performed video and image editing using Canva; produced social media posts; supported sales and marketing analysis.
Education
Master of Economics & Finance at International Islamic University, Islamabad
January 1, 2006 - December 31, 2008Bachelor of Science in Economics, Mathematics & Statistics at Islamabad College for Girls, F-6/2, Islamabad
January 1, 2004 - December 31, 2006Master of Economics & Finance at International Islamic University, Islamabad
January 1, 2006 - January 1, 2008Bachelor of Science in Economics, Mathematics & Statistics at Islamabad College for Girls, F-6/2, Islamabad
January 1, 2004 - January 1, 2006Qualifications
Google Coursera Start Writing Prompts Like a Pro
August 1, 2025 - August 31, 2025Foundations of Digital Marketing & E-Commerce
October 1, 2025 - October 31, 2025Attract and Engage Customers with Digital Marketing
October 1, 2025 - October 31, 2025From Likes to Leads: Interact with Customers Online
October 1, 2025 - January 12, 2026Google Digital Marketing & E-Commerce Program (Coursera)
January 11, 2030 - January 12, 2026Google Coursera Start Writing Prompts Like a Pro
January 11, 2030 - August 1, 2025Coursera Google Digital Marketing & E-Commerce Program
January 11, 2030 - June 10, 2026Foundations of Digital Marketing & E-Commerce
January 11, 2030 - October 1, 2025Attract and Engage Customers with Digital Marketing
January 11, 2030 - October 1, 2025From Likes to Leads - Interact with Customers Online
January 11, 2030 - January 1, 2026Think Outside the Inbox: Email Marketing
January 11, 2030 - January 1, 2026Assess for Success: Marketing Analytics and measurement
January 11, 2030 - January 1, 2026Make the Sales: Build, Launch and Manage E-commerce Stores
January 11, 2030 - January 1, 2026Satisfaction Guaranteed: Develop Customer loyalty Online
January 11, 2030 - January 1, 2026Accelerate your job search with AI
January 11, 2030 - January 1, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail, Education
Skills
Experience Level
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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