I am a Master of Economics & Finance and a recent graduate in Digital Marketing and E-commerce, with a strong interest in digital marketing, content editing, SEO and E-commerce. I have completed the Google Prompting Essentials certification and the Google Marketing & E-commerce Certificate Program, gaining knowledge in SEO, customer behavior, marketing funnel and running marketing campaigns. I am self-motivated, detail-oriented, and committed to continuous learning in the digital workspace.

I am a Master of Economics & Finance and a recent graduate in Digital Marketing and E-commerce, with a strong interest in digital marketing, content editing, SEO and E-commerce. I have completed the Google Prompting Essentials certification and the Google Marketing & E-commerce Certificate Program, gaining knowledge in SEO, customer behavior, marketing funnel and running marketing campaigns. I am self-motivated, detail-oriented, and committed to continuous learning in the digital workspace.

Available to hire

I am a Master of Economics & Finance and a recent graduate in Digital Marketing and E-commerce, with a strong interest in digital marketing, content editing, SEO and E-commerce.

I have completed the Google Prompting Essentials certification and the Google Marketing & E-commerce Certificate Program, gaining knowledge in SEO, customer behavior, marketing funnel and running marketing campaigns. I am self-motivated, detail-oriented, and committed to continuous learning in the digital workspace.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

Urdu
Fluent
English
Advanced

Work Experience

Founder & Director at Panache by Faiza Zafar
January 1, 2016 - Present
Founded and directed branding and creative design services, overseeing marketing strategy, content development, and client projects.
Video Editor/Analyst/Content Writer at Grand Mongolia Hotel, Islamabad
January 1, 2020 - December 31, 2022
Led the development and implementation of comprehensive marketing strategies, resulting in a 20% increase in brand visibility and a 15% growth in sales within the first year. Launched and managed cross-channel campaigns across digital marketing, social media, and traditional advertising, improving customer acquisition and retention. Conducted market research to identify trends and consumer preferences, informing product design and positioning. Oversaw creation of engaging content for multiple platforms, collaborating with internal teams and external agencies to ensure brand consistency. Performed video and image editing using Canva; produced social media posts; supported sales and marketing analysis.

Education

Master of Economics & Finance at International Islamic University, Islamabad
January 1, 2006 - December 31, 2008
Bachelor of Science in Economics, Mathematics & Statistics at Islamabad College for Girls, F-6/2, Islamabad
January 1, 2004 - December 31, 2006
Master of Economics & Finance at International Islamic University, Islamabad
January 1, 2006 - January 1, 2008
Bachelor of Science in Economics, Mathematics & Statistics at Islamabad College for Girls, F-6/2, Islamabad
January 1, 2004 - January 1, 2006

Qualifications

Google Coursera Start Writing Prompts Like a Pro
August 1, 2025 - August 31, 2025
Foundations of Digital Marketing & E-Commerce
October 1, 2025 - October 31, 2025
Attract and Engage Customers with Digital Marketing
October 1, 2025 - October 31, 2025
From Likes to Leads: Interact with Customers Online
October 1, 2025 - January 12, 2026
Google Digital Marketing & E-Commerce Program (Coursera)
January 11, 2030 - January 12, 2026
Google Coursera Start Writing Prompts Like a Pro
January 11, 2030 - August 1, 2025
Coursera Google Digital Marketing & E-Commerce Program
January 11, 2030 - June 10, 2026
Foundations of Digital Marketing & E-Commerce
January 11, 2030 - October 1, 2025
Attract and Engage Customers with Digital Marketing
January 11, 2030 - October 1, 2025
From Likes to Leads - Interact with Customers Online
January 11, 2030 - January 1, 2026
Think Outside the Inbox: Email Marketing
January 11, 2030 - January 1, 2026
Assess for Success: Marketing Analytics and measurement
January 11, 2030 - January 1, 2026
Make the Sales: Build, Launch and Manage E-commerce Stores
January 11, 2030 - January 1, 2026
Satisfaction Guaranteed: Develop Customer loyalty Online
January 11, 2030 - January 1, 2026
Accelerate your job search with AI
January 11, 2030 - January 1, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Education