I'm a performance-oriented Marketing Strategist (specializing in the intersection of creativity, analytics, and AI), a video editor and content planner with a strong marketing mindset and a deep interest in short-form storytelling, trend research, and performance insight. My work focuses on turning ideas into engaging videos by combining trend research, audience insight, and structured content planning. Rather than only editing visuals, I approach video creation as a problem-solving process—understanding what audiences respond to, how platforms behave, and how storytelling, pacing, and hooks can drive reach, retention, and engagement. I handle the full content workflow from idea development and scripting to editing, publishing, and performance evaluation.

I'm a performance-oriented Marketing Strategist (specializing in the intersection of creativity, analytics, and AI), a video editor and content planner with a strong marketing mindset and a deep interest in short-form storytelling, trend research, and performance insight. My work focuses on turning ideas into engaging videos by combining trend research, audience insight, and structured content planning. Rather than only editing visuals, I approach video creation as a problem-solving process—understanding what audiences respond to, how platforms behave, and how storytelling, pacing, and hooks can drive reach, retention, and engagement. I handle the full content workflow from idea development and scripting to editing, publishing, and performance evaluation.

Available to hire

I’m a performance-oriented Marketing Strategist (specializing in the intersection of creativity, analytics, and AI), a video editor and content planner with a strong marketing mindset and a deep interest in short-form storytelling, trend research, and performance insight.

My work focuses on turning ideas into engaging videos by combining trend research, audience insight, and structured content planning. Rather than only editing visuals, I approach video creation as a problem-solving process—understanding what audiences respond to, how platforms behave, and how storytelling, pacing, and hooks can drive reach, retention, and engagement. I handle the full content workflow from idea development and scripting to editing, publishing, and performance evaluation.

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Language

English
Fluent

Work Experience

Brand & Marketing Designer at Nazve Official – Modern Muslim Wear Brand
January 1, 2025 - Present
Led branding and marketing design for Nazve Official, a modern Muslim wear brand, focusing on minimalism, elegance, and cultural depth. Integrated AI-assisted audience research and content optimization, developed a visual identity and tone, and established a cohesive branding framework.
Brand & Marketing Strategist at Nazve Official
January 1, 2025 - Present
Brand development and strategic visual storytelling for a modern Muslim wear brand; focused on positioning, content strategy, and performance-driven content using trend research, audience insights, and AI-driven tools.
Brand Designer & Brand Strategist at Nazve Official
January 1, 2025 - Present
Objective: To build a modern Muslim menswear brand that combines professionalism, faith, and confidence through strategic visual storytelling and performance-driven content. Approach: Identified market opportunity through research on Indonesia's dominant Muslim population and cultural lifestyle, designing products that merge elegance, minimalism, and modesty. Position Nazve as the answer for men seeking both style and spiritual alignment. Developed a visual identity and tone that reflect refinement without exaggeration, ensuring versatility across occasions. Integrated AI tools for audience research, mood analysis, and content optimization to maintain brand consistency and efficiency. Impact: Established Nazve as a fresh symbol of modern Muslim confidence, combining aesthetic appeal with cultural depth, and resonating with young professionals who value both style and identity.
Brand & Marketing Consultant at Citrus Delight – Local Product Innovation Project
January 1, 2022 - December 31, 2023
Developed a market-oriented concept transforming locally sourced ingredients into healthier, affordable options. Built a brand concept with strategic branding, consumer insights, and AI-driven marketing. Led product positioning and content strategy to communicate a 'Fresh Mind, Fresh Start' message.
Brand Strategist / Marketing Strategist at Citrus Delight
January 1, 2022 - December 31, 2023
Local product innovation project leading market research, brand positioning (Fresh Mind, Fresh Start), and AI-assisted marketing to transform locally sourced ingredients into a healthier, affordable option with strategic branding and consumer insights.

Education

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Qualifications

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Industry Experience

Retail, Media & Entertainment, Professional Services, Other, Consumer Goods