I am a Creative Director and Brand Strategist with over 10 years of experience crafting iconic campaigns across luxury real estate, hospitality, fashion, and lifestyle. I enjoy shaping narratives that elevate brands and connect with audiences through cinematic visuals and high-impact campaigns. I lead cross-functional teams, collaborate with architects and designers, and translate creative vision into measurable growth and prestige. My work blends narrative storytelling with commercial outcomes to position brands as industry leaders.…

Fajer Fakih

I am a Creative Director and Brand Strategist with over 10 years of experience crafting iconic campaigns across luxury real estate, hospitality, fashion, and lifestyle. I enjoy shaping narratives that elevate brands and connect with audiences through cinematic visuals and high-impact campaigns. I lead cross-functional teams, collaborate with architects and designers, and translate creative vision into measurable growth and prestige. My work blends narrative storytelling with commercial outcomes to position brands as industry leaders.…

Available to hire

I am a Creative Director and Brand Strategist with over 10 years of experience crafting iconic campaigns across luxury real estate, hospitality, fashion, and lifestyle. I enjoy shaping narratives that elevate brands and connect with audiences through cinematic visuals and high-impact campaigns.

I lead cross-functional teams, collaborate with architects and designers, and translate creative vision into measurable growth and prestige. My work blends narrative storytelling with commercial outcomes to position brands as industry leaders.

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Skills

Experience Level

Language

Arabic
Fluent
English
Fluent

Work Experience

Creative Lead at OCTA Properties
January 1, 2021 - Present
Directed creative storytelling for landmark luxury real estate projects: OCTA Isle (Interiors by Missoni), Trio Isle (Interiors by Missoni), Flora Collection, Yachting Residences by Franck Muller. Led end-to-end campaigns (teasers, revealers, USP films, influencer activations, high-impact sales gallery experiences). Developed brand concepts, taglines, and naming rooted in Arabic, Latin, and cultural etymology. Produced cinematic video campaigns with Adobe Creative Suite, Filmora, and AI visualization tools. Partnered with architects, designers, and sales to align creative vision with commercial goals, contributing to record-breaking sales launches. Elevated OCTA’s identity through the “OCTA Life Squared” campaign.
Co-Founder | Creative Strategist at Chameleons Marketing Consultancy
January 1, 2018 - January 1, 2021
Delivered 50+ brand concepts and managed 50+ key accounts across luxury, fashion, celebrities, education, and F&B. Successfully launched eco-friendly products across UAE, KSA, Jordan, and Oman (ENNOCAR). Directed creative campaigns for A-list clients and celebrities, strengthening visibility in the luxury lifestyle space. Built and led a 10-person creative team (designers, writers, production specialists).
Senior Graphic Designer at Jannah Hotels & Resorts
January 1, 2016 - January 1, 2018
Designed and rolled out brand identity guidelines and full F&B concepts. Produced high-visibility marketing assets for hospitality, digital platforms, and print media. Strengthened brand consistency across all guest touchpoints, boosting recognition in a competitive market.
Social Media Manager & Content Creator at Evasion Voyages Travel Agency
January 1, 2012 - January 1, 2016
Built brand identity from scratch, launched and grew social media channels. Generated 180+ recurring clients within 3 years through digital marketing and engagement strategies.
Co-Founder / Creative Strategist at Chameleons Marketing Consultancy
January 1, 2018 - January 1, 2021
Delivered 50+ brand concepts and managed 50+ key accounts across luxury, fashion, celebrities, education, and F&B. Successfully launched eco-friendly products across UAE, KSA, Jordan, and Oman (ENNOCAR). Directed creative campaigns for A-list clients and celebrities, strengthening visibility in the luxury lifestyle space. Built and led a 10-person creative team (designers, writers, production specialists).

Education

Bachelor’s in International Business Management at Lebanese International University
January 1, 2010 - March 20, 2026
Lebanese Baccalaureate in Economics & Sociology at Hassan Kamel Al Sabbah
January 11, 2030 - January 1, 2006
Bachelor’s in International Business Management at Lebanese International University
January 11, 2030 - January 1, 2010
Lebanese Baccalaureate in Economics & Sociology at Hassan Kamel Al Sabbah
January 11, 2030 - January 1, 2006
Bachelor's in International Business Management at Lebanese International University
January 11, 2030 - January 1, 2010
Lebanese Baccalaureate in Economics & Sociology at Hassan Kamel Al Sabbah
January 11, 2030 - January 1, 2006
Bachelor's in International Business Management at Lebanese International University
January 11, 2030 - January 1, 2010
Lebanese Baccalaureate in Economics & Sociology at Hassan Kamel Al Sabbah
January 11, 2030 - January 1, 2006
Bachelor’s in International Business Management at Lebanese International University
January 1, 2010 - January 1, 2010
Lebanese Baccalaureate in Economics & Sociology at Hassan Kamel Al Sabbah
January 1, 2006 - January 1, 2006

Qualifications

Add your qualifications or awards here.

Industry Experience

Real Estate & Construction, Travel & Hospitality, Media & Entertainment, Professional Services, Retail, Education, Consumer Goods

Skills

Experience Level