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Hello, I am Fallia Gregory, a senior digital commerce and marketing leader with 7+ years of experience driving enterprise web operations, eCommerce growth, and digital transformation across retail, government, non-profit, and corporate environments. I specialize in leading high-visibility digital ecosystems, optimizing customer experience, and scaling operational infrastructure to align with revenue growth and strategic priorities. My expertise spans Shopify, digital merchandising, SEO, analytics, automation, CRM ecosystems, UX optimization, web governance, and omnichannel strategy. I am known for executive-level collaboration, hands-on leadership, and building scalable digital programs that improve conversion, efficiency, and organizational performance. Take a look at my portfolio: _Website not available. Sign in: https://www.twine.net/signup_…Hello, I am Fallia Gregory, a senior digital commerce and marketing leader with 7+ years of experience driving enterprise web operations, eCommerce growth, and digital transformation across retail, government, non-profit, and corporate environments. I specialize in leading high-visibility digital ecosystems, optimizing customer experience, and scaling operational infrastructure to align with revenue growth and strategic priorities. My expertise spans Shopify, digital merchandising, SEO, analytics, automation, CRM ecosystems, UX optimization, web governance, and omnichannel strategy. I am known for executive-level collaboration, hands-on leadership, and building scalable digital programs that improve conversion, efficiency, and organizational performance. Take a look at my portfolio: _Website not available. Sign in: https://www.twine.net/signup_

Fallia Gregory

UX Designer, UI Designer, Web Designer, +4

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Hello, I am Fallia Gregory, a senior digital commerce and marketing leader with 7+ years of experience driving enterprise web operations, eCommerce growth, and digital transformation across retail, government, non-profit, and corporate environments. I specialize in leading high-visibility digital ecosystems, optimizing customer experience, and scaling operational infrastructure to align with revenue growth and strategic priorities. My expertise spans Shopify, digital merchandising, SEO, analytics, automation, CRM ecosystems, UX optimization, web governance, and omnichannel strategy. I am known for executive-level collaboration, hands-on leadership, and building scalable digital programs that improve conversion, efficiency, and organizational performance. Take a look at my portfolio: _Website not available. Sign in: https://www.twine.net/signup_…Hello, I am Fallia Gregory, a senior digital commerce and marketing leader with 7+ years of experience driving enterprise web operations, eCommerce growth, and digital transformation across retail, government, non-profit, and corporate environments. I specialize in leading high-visibility digital ecosystems, optimizing customer experience, and scaling operational infrastructure to align with revenue growth and strategic priorities. My expertise spans Shopify, digital merchandising, SEO, analytics, automation, CRM ecosystems, UX optimization, web governance, and omnichannel strategy. I am known for executive-level collaboration, hands-on leadership, and building scalable digital programs that improve conversion, efficiency, and organizational performance. Take a look at my portfolio: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

Hello, I am Fallia Gregory, a senior digital commerce and marketing leader with 7+ years of experience driving enterprise web operations, eCommerce growth, and digital transformation across retail, government, non-profit, and corporate environments. I specialize in leading high-visibility digital ecosystems, optimizing customer experience, and scaling operational infrastructure to align with revenue growth and strategic priorities.

My expertise spans Shopify, digital merchandising, SEO, analytics, automation, CRM ecosystems, UX optimization, web governance, and omnichannel strategy. I am known for executive-level collaboration, hands-on leadership, and building scalable digital programs that improve conversion, efficiency, and organizational performance.

Take a look at my portfolio: Website not available. Sign in: https://www.twine.net/signup

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Websites & Ecommerce Manager - North America at Monin Americas

November 1, 2025 - Present

Own the strategic direction, roadmap, and operational performance of Monin Americas' ecommerce and web ecosystem, aligning digital initiatives with broader business growth objectives. Lead digital transformation across ecommerce operations, customer experience, retention programs, and platform modernization initiatives spanning multiple North American markets. spearheaded the launch of Monin's subscription commerce program, defining customer experience, promotional strategy, operational workflows, Recharge configuration, testing plans, and go-to-market execution. Established and scaled retention initiatives through loyalty, rewards, referral, and subscription programs. Developed governance processes, reporting frameworks, and operational standards supporting multiple North American ecommerce channels. Oversee enterprise ecommerce technology architecture including Shopify Plus, Recharge, Klaviyo, Yotpo, Zendesk, analytics platforms, and third-party integrations. Managed relationships wi

Senior Website Manager, Digital Commerce & Experience at Kane's Furniture Corporation

November 1, 2024 - August 1, 2025

Lead enterprise eCommerce operations and digital experience strategy across Shopify ecosystems supporting 20,000+ SKUs and large-scale omnichannel initiatives. Spearheaded ERP-to-Shopify integration initiatives, improving data accuracy to 95% and reducing product synchronization timelines from multiple days to near real time. Directed automation and API integration projects that reduced manual workflows, improved operational scalability, and saved 30+ hours per week across digital operations.

Websites & Digital Experience Lead at City of Dunedin

November 1, 2023 - November 1, 2024

Led modernization of the city's digital ecosystem, improving usability, accessibility, searchability, and public engagement across web and digital touchpoints. Directed digital experience initiatives across 14+ departments while aligning brand voice, communications strategy, public information design, and web governance standards. Spearheaded implementation of digital engagement tools including Engagement HQ, surveys, discussion forums, and public participation systems to strengthen civic engagement. Designed and launched centralized resource hubs, service landing pages, and internal digital experiences focused on accessibility, SEO, and user-centered communication. Built and digitized 20+ operational workflows and forms, saving 400+ staff hours annually. Led CMS training, staff enablement, and long-term website management practices to improve sustainability, consistency, and cross-department adoption. Supported emergency communications and operational continuity efforts during major p

Digital Communications Manager at Danish Refugee Council

March 1, 2020 - August 1, 2023

Directed digital communications strategy and campaign execution supporting international humanitarian operations, public visibility, and stakeholder engagement initiatives. Led cross-functional digital media production in partnership with organizational leadership, field teams, and government stakeholders. Managed KPI reporting, analytics, and campaign performance measurement to inform strategic planning and organizational visibility. Oversaw development of digital systems and operational workflows for content management, documentation, recordkeeping, and reporting efficiency. Collaborated with logistics, procurement, and field operations teams to maintain donor compliance and operational transparency across communications initiatives.

Head of Digital Strategy & Ecommerce Operations at Astoria Pastry Shop

January 1, 2017 - March 1, 2020

Directed all eCommerce operations, digital marketing strategy, and online customer experience initiatives for a growing local retail food business. Built and managed the company's digital ecosystem including website operations, online ordering infrastructure, SEO strategy, and customer engagement initiatives. Led revenue-focused campaigns, seasonal promotions, product storytelling, and customer retention strategies that strengthened visibility and repeat purchasing behavior. Oversaw digital merchandising, content strategy, customer journey optimization, and online conversion improvements across web and social channels. Managed external creative and technical partners while aligning operational initiatives with business growth objectives.

Digital Commerce Strategy Consultant at Freelance / Independent Consultant

January 1, 2020 - Present

Advised businesses, nonprofits, and organizations on digital transformation strategy, ecommerce operations, web optimization, and scalable digital infrastructure. Led website architecture, UX strategy, SEO optimization, automation initiatives, analytics frameworks, and operational workflow improvements across industries. Partnered with leadership teams to align digital initiatives with revenue growth, operational efficiency, customer experience, and long-term scalability. Implemented ecommerce systems, CRM integrations, automation workflows, secure payments, campaign infrastructure, and customer acquisition strategies.