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I'm a Digital Marketing Specialist with 5+ years of experience in performance marketing, social media strategy, and marketplace growth across B2B and B2C industries. I have a proven track record of improving ROI, scaling paid advertising, and driving audience growth through data-driven strategies and content optimization. I bring strong expertise in advertising technology (AdTech), campaign optimization, audience targeting, and marketing funnel development. I'm passionate about leveraging AI-driven advertising platforms, algorithm-based content strategies, and tracking tools to create scalable and measurable marketing impact.…I'm a Digital Marketing Specialist with 5+ years of experience in performance marketing, social media strategy, and marketplace growth across B2B and B2C industries. I have a proven track record of improving ROI, scaling paid advertising, and driving audience growth through data-driven strategies and content optimization. I bring strong expertise in advertising technology (AdTech), campaign optimization, audience targeting, and marketing funnel development. I'm passionate about leveraging AI-driven advertising platforms, algorithm-based content strategies, and tracking tools to create scalable and measurable marketing impact.

Fandy Alfando Yoku

Social Media Manager, Content Creator, Copywriter, +7

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I'm a Digital Marketing Specialist with 5+ years of experience in performance marketing, social media strategy, and marketplace growth across B2B and B2C industries. I have a proven track record of improving ROI, scaling paid advertising, and driving audience growth through data-driven strategies and content optimization. I bring strong expertise in advertising technology (AdTech), campaign optimization, audience targeting, and marketing funnel development. I'm passionate about leveraging AI-driven advertising platforms, algorithm-based content strategies, and tracking tools to create scalable and measurable marketing impact.…I'm a Digital Marketing Specialist with 5+ years of experience in performance marketing, social media strategy, and marketplace growth across B2B and B2C industries. I have a proven track record of improving ROI, scaling paid advertising, and driving audience growth through data-driven strategies and content optimization. I bring strong expertise in advertising technology (AdTech), campaign optimization, audience targeting, and marketing funnel development. I'm passionate about leveraging AI-driven advertising platforms, algorithm-based content strategies, and tracking tools to create scalable and measurable marketing impact.

Available to hire

I’m a Digital Marketing Specialist with 5+ years of experience in performance marketing, social media strategy, and marketplace growth across B2B and B2C industries. I have a proven track record of improving ROI, scaling paid advertising, and driving audience growth through data-driven strategies and content optimization.

I bring strong expertise in advertising technology (AdTech), campaign optimization, audience targeting, and marketing funnel development. I’m passionate about leveraging AI-driven advertising platforms, algorithm-based content strategies, and tracking tools to create scalable and measurable marketing impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Indonesian

Fluent

Work Experience

Social Media Manager at STTPokok Anggur (Campus Media Team)

January 1, 2023 - Present

Managed official social media channels for the campus, designed promotional content for academic and spiritual events, coordinated posting schedules, and engaged with the online community. Edited promotional videos and reels for campus activities. Developed and executed digital campaigns to increase brand awareness and lead generation. Created high-quality social media content and short-form videos using CapCut and Canva. Managed Instagram and TikTok growth strategies, achieving substantial follower growth. Ran and optimized paid ad campaigns with ROAS tracking.

Digital Marketing Specialist at Blackdiamond Id

January 1, 2023 - March 1, 2025

Led digital marketing initiatives; increased social media followers by 25% through planned content strategies; managed Google Ads, Instagram and TikTok ads; retargeting on Facebook Ads increased ROI by 30%; designed content strategies and executed digital campaigns; analyzed performance reports; managed and optimized stores on Shopee, TikTok Shop, Lazada, Tokopedia; improved product visibility via SEO and paid ads; coordinated with suppliers, logistics, and marketing teams to streamline operations.

Social Media Manager at Campus Vineyard Theology School

April 1, 2020 - June 1, 2022

Created engaging content (photos, videos, infographics) for campus events and student achievements; managed comments, inquiries, and messages from students and prospects; collaborated with departments to ensure consistent information dissemination; implemented content calendar automation; managed paid social automation; performed social listening and sentiment analysis.

Social Worker at Imagodei Ministry

July 1, 2022 - December 1, 2023

Designed and led early childhood development programs in an orphanage; served as a communicative, empathetic, and cooperative role model; developed teaching, communication, and problem-solving skills.

Social Media Manager at Campus Vineyard School Of Theology

April 1, 2020 - June 30, 2022

Created multimedia content for campus events and student achievements. Managed audience engagement and inquiries across social platforms. Coordinated with departments for consistent messaging. Implemented content calendar and paid social automation. Performed social listening and sentiment analysis.

Business Owner & Digital Marketing Manager at Es Teh Shop (Self-Employed)

June 1, 2025 - Present

Managed social media and digital promotion for a self-owned beverage business. Analyzed stock and sales data to support inventory and sales optimization. Monitored performance trends to inform marketing and operational decisions.