Organized Public Relations professional with a proven track record of managing campaigns and communications across Art & Culture, Governmental, F&B;, Retail, and Education sectors. Extensive knowledge of the GCC's media landscape with over seven years' experience building relationships with key journalists in the region. Strong leadership skills with sound judgment and intuition. Praised for focus, work ethic, and the ability to develop and implement highly successful PR campaigns.…

FARAH ABU-ZAID

Organized Public Relations professional with a proven track record of managing campaigns and communications across Art & Culture, Governmental, F&B;, Retail, and Education sectors. Extensive knowledge of the GCC's media landscape with over seven years' experience building relationships with key journalists in the region. Strong leadership skills with sound judgment and intuition. Praised for focus, work ethic, and the ability to develop and implement highly successful PR campaigns.…

Available to hire

Organized Public Relations professional with a proven track record of managing campaigns and communications across Art & Culture, Governmental, F&B;, Retail, and Education sectors. Extensive knowledge of the GCC’s media landscape with over seven years’ experience building relationships with key journalists in the region. Strong leadership skills with sound judgment and intuition. Praised for focus, work ethic, and the ability to develop and implement highly successful PR campaigns.

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Skills

Experience Level

Language

English
Fluent
Arabic
Advanced

Work Experience

Senior Account Manager at Flint Culture
July 1, 2025 - Present
Leading communications strategy and media relations for the launch of the Zayed National Museum. Managing client relations, content development, and press outreach across regional and international outlets. Coordinating cross-functional teams to deliver integrated campaigns across PR, media, and cultural programming. Supporting senior leadership with stakeholder engagement, press briefings, and strategic counsel to ensure successful museum positioning in the UAE and beyond.
Account Manager at Edelman Middle East
November 1, 2023 - November 1, 2024
Managed internal and external communications for Louvre Abu Dhabi. Drafted proposals, developed content, and conducted research. Led client meetings and provided day-to-day client counsel. Oversaw project monitoring, reporting, and supplier management. Assisted in preparing new business proposals and presentations.
Senior Account Executive at Dentsu International
September 1, 2022 - October 1, 2023
Managed communications for Walmart’s People and Global Responsibility workstreams. Spearheaded national campaigns and secured exclusive tier-1 media coverage (The Washington Post, The New York Times, LinkedIn). Delivered a PR campaign generating 270+ pieces of coverage and a 75% increase in results compared to previous campaigns. Developed internal processes and year-round communications strategy commended by Walmart’s Communications Director.
Senior Account Executive at Edelman Middle East
January 1, 2022 - July 1, 2022
Led media relations and campaign planning for Louvre Abu Dhabi. Secured tier-1 coverage across English and Arabic outlets (The National, Khaleej Times, The Art Newspaper, ArtNet, etc.). Delivered PR campaign generating 320+ pieces of coverage (65% increase compared to prior campaign). Contributed to crisis communications strategies and client counsel.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Government, Education, Retail, Travel & Hospitality, Professional Services, Other

Skills

Experience Level