Available to hire
Marketing and content professional with experience in consumer engagement, digital marketing, content strategy,
and cross-functional project management. Skilled at translating audience insights into marketing initiatives that
strengthen brand presence, improve customer engagement, and support business objectives. Experienced in
content acquisition, campaign development, stakeholder management, and data-informed decision-making across
media, insurance, and retail industries.
Experience Level
Language
English
Fluent
Arabic
Fluent
Work Experience
Content Acquisition Specialist at Asharq News
January 1, 2024 - PresentManaged end-to-end content acquisition from international distributors, aligning programming strategy with audience preferences. Coordinated across cross-functional teams including legal, operations, translation, and production to ensure timely delivery. Analyzed content fit for regional audiences and supported localization through translation and dubbing. Supported content scheduling and digital publishing for Video-on-Demand platforms.
Marketing Executive at Office of the CMO
January 1, 2021 - January 1, 2024Supported execution of integrated marketing strategies across digital and traditional channels. Managed website content and social media platforms to improve customer engagement and strengthen brand visibility. Developed marketing communications including campaigns, press releases, executive messaging, and corporate content. Coordinated partnerships and sponsorship activities to expand brand awareness and business relationships, and worked closely with internal stakeholders to align marketing initiatives with business priorities.
Marketing Specialist at Al Sagr National Insurance Company
October 1, 2020 - January 1, 2021Worked on integrated marketing communications and channel execution. Managed digital content on web and social platforms to support engagement and brand visibility. Coordinated partners and sponsorship activities, and collaborated with internal stakeholders to align marketing activities with business priorities.
Marketing Specialist at CHi-KA Fashion Brand
April 1, 2020 - October 1, 2020Coordinated product launches, photo shoots, and creative assets while managing project timelines. Collaborated with designers and external partners to deliver marketing campaigns aligned with business goals. Monitored customer feedback and market trends to inform content and promotional activities.
Education
Bachelor’s Degree in Communication and Information Studies at American University in Dubai
January 1, 2015 - January 1, 2019Qualifications
Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
January 11, 2030 - August 10, 2026Google Analytics
January 11, 2030 - August 10, 2026Industry Experience
Media & Entertainment, Financial Services, Retail, Professional Services
Experience Level
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