Farhan Gul

Own the full-funnel Amazon strategy for a 7-figure consumer electronics accessories brand with 700+ SKUs and multiple parent ASINs. Rebuilt the PPC architecture and portfolio structure to improve budget control and reduce wasted spend, managing 240+ active Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. Lead go-to-market for new launches including keyword strategy, campaign build, and inventory planning before ASIN live date. Make pricing, promotions, and budget decisions through margin and P&L impact rather than ACoS alone. Took ownership of FBA inventory management, building daily stock monitoring and rewriting shipment processes into documented SOPs, aligned to a structured growth methodology.

Promoted to manage a portfolio of 10+ Amazon brands and lead a multi-VA team using standardized SOPs. Retained direct ownership of a $5M+ account while scaling oversight across the broader portfolio. Served as primary client contact across onboarding, performance reviews, and renewal conversations. Extended client management beyond Amazon into Walmart and TikTok Shop, supporting brand presence across Instagram, Pinterest, and Facebook.

Owned an Amazon seller account end-to-end with one account running 4 brands and generating $5M+ in revenue. Managed listings, visual content, and advertising strategy personally without handoffs, handling core ecommerce execution from product setup through performance-oriented iteration.