Available to hire
I am a results-driven digital marketing professional with 7+ years of experience leading performance marketing campaigns, brand strategy, multi-channel lead generation, SaaS marketing, and e-commerce growth. I deliver high-ROAS, revenue-focused campaigns across Meta Ads, Google Ads, SEO, and email marketing, with a track record in content strategy, editorial direction, and brand guideline enforcement across global and regional campaigns.
I excel at cross-functional collaboration with product, design, sales, and agency partners, translating business objectives into compelling, consistent marketing execution. A strong communicator with proven stakeholder management across B2C and B2B markets, including US-based remote clients, I thrive in fast-paced environments and relentlessly optimize budgets, campaigns, and funnels to drive growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Executive at Moonshot Digital
February 1, 2025 - September 30, 2025Lead full-funnel performance marketing campaigns for multiple e-commerce brands, generating 35,000+ purchases and over PKR 58 million in revenue within five months. Implemented data-driven Meta Ads strategies, achieving an average ROAS of 5.72x for health-focused e-commerce and 12.23x ROAS for other e-commerce brands, with peak monthly ROAS exceeding 15x. Managed Google Ads campaigns, delivering 440+ conversions and PKR 1.46 million+ in revenue with a 4.26x ROAS, 5.74% CTR, and low average CPC of PKR 10.48. Optimized Customer Acquisition Cost (CAC) and conversion rates through audience segmentation, A/B testing, and budget optimizations. Scaled seasonal campaigns generating over PKR 1 million in revenue during key promotional periods. Delivered comprehensive performance reports driving budget and campaign decisions.
Digital Marketing Manager at Hai Yun (PVT) Ltd
February 28, 2025 - August 2, 2025Developed and executed e-commerce digital marketing strategies, leading to a 15% increase in website traffic and improved conversion rates within two months. Led digital expansion into the Saudi Arabian market, driving early sales through SEO, SEM, and targeted social media campaigns. Launched email marketing initiatives that enhanced lead nurturing and customer engagement KPIs.
Marketing Director (Project) at Toa Toa Tech
November 30, 2024 - August 2, 2025Managed Google Ads and Meta Ads campaigns for multiple brands, generating 150+ qualified leads in the first month. Improved Google Ads CTR by 12% and lowered CPC by 8%, increasing lead generation efficiency. Executed conversion-focused paid social campaigns, boosting conversion rates by 5%. Initiated SEO improvements leading to 10% growth in organic traffic within two months.
Junior Account Manager (Project) at Local Marketing, Inc.
June 30, 2024 - August 2, 2025Achieved 20% growth in website traffic and 15% improvement in search rankings through SEO and SEM strategies. Managed targeted social media campaigns increasing engagement by 25% and brand awareness. Delivered weekly performance analytics and maintained a 90% client satisfaction rate. Increased ROI by 18% through ad spend optimization and campaign restructuring.
Digital Marketing Manager at Codifica Inc.
January 31, 2024 - August 2, 2025Directed performance marketing campaigns promoting AI-powered SaaS with a focus on email marketing and paid media across Meta, Google, and LinkedIn Ads. Increased lead generation and conversions through segmented targeting, A/B-tested email sequences, and landing page optimization. Led SEO audits and technical optimization boosting organic traffic and visibility. Collaborated with sales and product teams aligning campaigns with customer acquisition KPIs.
Digital Marketing Manager at Innovation Drives (PVT) Ltd
May 31, 2024 - August 2, 2025Generated 33,000+ qualified leads via multi-channel campaigns including search, display, and social media. Executed organic and paid social media strategies increasing engagement by 70% and followers by 50%. Reduced CPA by 15% improving lead-to-conversion rates.
Senior Digital Marketing and Social Media Expert at Six Sigma Travels (PVT) Ltd – Travelustaad.com
September 30, 2022 - August 2, 2025Achieved 100% growth in engagement and 70% increase in website traffic through social media advertising and content-driven campaigns. Managed SEO and content marketing, ranking key travel keywords on page one of search engines. Supported new product launches driving 20% sales increase within the first quarter.
Social Media Marketing Manager at Hashoo Foundation
October 31, 2020 - August 2, 2025Delivered 1,300+ student leads within a week through targeted social media campaigns for a UNDP program. Increased social engagement by 60% across platforms. Aligned social strategies with program objectives for successful campaigns.
Digital Marketing & Social Media Manager at The Dotani Digital (PVT) Ltd
May 31, 2021 - August 2, 2025Managed digital strategies for over 10 clients, increasing engagement by 30% and website traffic by 25%. Generated 200,000+ video views across social channels through data-driven content campaigns. Used Buffer and Hootsuite for scheduling and analytics, improving consistency and reach.
Digital Marketing Manager at Averox Solutions
October 1, 2025 - PresentLead full-funnel B2B SaaS marketing initiatives for flagship products FleetPro, BuildFlo, CryptoSheild, and PKI, integrating SEO, paid ads (LinkedIn, Twitter, Google), organic growth, and email automation into a unified growth strategy.
Digital Marketing Manager at Hai Yun (PVT)Ltd
June 1, 2024 - February 1, 2025Developed e-commerce-focused digital marketing strategies, achieving a 15% increase in website traffic and improved conversion rates within two months. Led expansion into the Saudi Arabian market with SEO, SEM, and targeted social campaigns; launched email marketing initiatives to nurture leads and improve retention.
Digital Marketing Manager at Codifica Inc.
December 1, 2022 - January 1, 2024Directed performance marketing campaigns promoting AI-powered SaaS solutions, with a focus on email marketing and paid media across Meta, Google, and LinkedIn Ads. Increased lead generation and conversions through segmented targeting, A/B tested email sequences, and landing page optimization; led SEO audits to boost organic traffic.
Digital Marketing Manager at Innovation Drives (PVT)Ltd
September 1, 2022 - May 1, 2024Generated 33,000+ qualified leads through multi-channel lead generation campaigns across search ads, display, and social media. Executed organic and paid social strategies, increasing engagement by 70% and followers by 50%; reduced CPA by 15% and improved lead-to-conversion rates.
Senior Digital Marketing and Social Media Expert at Six Sigma Travels (PVT) Ltd – Travelustaad.com
May 1, 2021 - September 1, 2022Achieved 100% growth in engagement and a 70% increase in website traffic through social media advertising and content-driven campaigns. Managed SEO and content marketing initiatives, ranking key travel keywords on page one. Supported new product launches, driving a 20% sales increase within the first quarter.
Social Media Marketing Manager at Hashoo Foundation
October 1, 2019 - October 1, 2020Delivered 1,300+ student leads within a week through targeted social media campaigns for a UNDP program; increased social engagement by 60% across platforms; aligned social strategy with program objectives to drive campaign outcomes.
Digital Marketing & Social Media Manager at The Dotani Digital (PVT)Ltd
January 1, 2021 - May 1, 2021Managed digital strategies for 10+ clients, increasing engagement by 30% and website traffic by 25%. Generated 200K+ video views across social channels; used Buffer and Hootsuite for scheduling and analytics, improving campaign consistency and reach.
Digital Marketing Manager at Hai Yun (PVT) Ltd
June 1, 2024 - February 1, 2025Developed e-commerce marketing strategies, achieving a 15% increase in website traffic and improved conversion rates within two months. Drove Saudi Arabian market expansion via SEO, SEM, and targeted social media campaigns; launched email marketing initiatives to nurture leads and improve engagement & retention KPIs.
Digital Marketing Manager at Local Marketing, Inc.
January 1, 2024 - June 1, 2024Delivered 20% growth in website traffic and 15% improvement in search rankings through SEO and SEM strategy execution. Managed targeted social media ad campaigns, boosting engagement by 25% and brand awareness; provided weekly performance analytics and reports, maintaining high client satisfaction; increased ROI by 18% through ad spend optimization and campaign restructuring.
Digital Marketing Manager at Innovation Drives (PVT) Ltd
September 1, 2022 - May 1, 2024Generated 33,000+ qualified leads through multi-channel lead generation campaigns across search ads, display, and social. Executed both organic and paid social strategies, increasing engagement by 70% and followers by 50%. Reduced CPA by 15% and improved overall lead-to-conversion rates through data-driven optimizations.
Digital Marketing Manager at Ha Yun (PVT) Ltd
June 1, 2024 - February 1, 2025Developed and executed e-commerce digital marketing strategies, achieving a 15% increase in website traffic in two months; launched email initiatives to improve engagement and retention; maintained brand consistency.
Marketing Director (Project) at To a To a Tech
August 1, 2024 - November 1, 2024Managed multi-brand Google Ads and Meta Ads campaigns; generated 150+ qualified leads in the first month; implemented Go High Level automation to accelerate workflows and nurture pipelines.
Senior Digital Marketing & Social Media Expert at Six Sigma Travels – Travelustaad.com
May 1, 2021 - September 1, 2022Generated 1,300+ student leads for UNDP program via targeted social media campaigns; increased engagement by 60% across platforms; supported growth of travel-related brands.
Digital Marketing & Social Media Manager at Dotini Digital (PVT) Ltd
January 1, 2021 - May 1, 2021Delivered digital marketing strategies for 10+ clients; boosted engagement by 30%; generated 200k+ video views through data-driven content campaigns.
Senior Digital Marketing & Social Media Expert at Hashoo Foundation
October 1, 2019 - October 1, 2020Led social media and digital outreach for education-focused campaigns; increased online engagement and contributed to fundraising and awareness initiatives.
Education
MSc at National University of Modern Languages (NUML), Islamabad, Pakistan
February 6, 2012 - December 31, 2014MSc – Media & Communications at National University of Modern Languages (NUML)
January 11, 2030 - January 1, 2014M Sc – Media & Communications at National University of Modern Languages (NUML), Islamabad, Pakistan
January 11, 2030 - January 1, 2014Qualifications
MSc. Mass Communication
February 6, 2012 - March 31, 2014Industry Experience
Retail, Software & Internet, Education, Travel & Hospitality, Non-Profit Organization, Professional Services, Media & Entertainment
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