I’m Farideh Arab, a Senior Game UI Artist and 2D Game Artist with 10+ years of experience creating production-ready mobile game visuals and UI systems. I love turning gameplay requirements into player-focused, polished experiences—whether that’s progression and reward flows, monetization screens, gameplay popups, or cohesive icon and visual language across entire games. Throughout my career I’ve contributed to multiple published titles across regional and international markets, helping teams ship strong live-ops content and art updates. I work closely with designers, developers, and product teams from concept to launch, using tools like Figma, Photoshop, After Effects, and Unity for UI integration, and I’m especially drawn to mobile casual, puzzle, sports, and midcore experiences.

Farideh Arab

I’m Farideh Arab, a Senior Game UI Artist and 2D Game Artist with 10+ years of experience creating production-ready mobile game visuals and UI systems. I love turning gameplay requirements into player-focused, polished experiences—whether that’s progression and reward flows, monetization screens, gameplay popups, or cohesive icon and visual language across entire games. Throughout my career I’ve contributed to multiple published titles across regional and international markets, helping teams ship strong live-ops content and art updates. I work closely with designers, developers, and product teams from concept to launch, using tools like Figma, Photoshop, After Effects, and Unity for UI integration, and I’m especially drawn to mobile casual, puzzle, sports, and midcore experiences.

Available to hire

I’m Farideh Arab, a Senior Game UI Artist and 2D Game Artist with 10+ years of experience creating production-ready mobile game visuals and UI systems. I love turning gameplay requirements into player-focused, polished experiences—whether that’s progression and reward flows, monetization screens, gameplay popups, or cohesive icon and visual language across entire games.

Throughout my career I’ve contributed to multiple published titles across regional and international markets, helping teams ship strong live-ops content and art updates. I work closely with designers, developers, and product teams from concept to launch, using tools like Figma, Photoshop, After Effects, and Unity for UI integration, and I’m especially drawn to mobile casual, puzzle, sports, and midcore experiences.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

Persian
Fluent
English
Advanced

Work Experience

Game UI Artist at Minis Games
January 1, 2025 - January 1, 2026
Designed progression systems, reward flows, monetization screens, and gameplay popups for Picture Block Jam. Created UI assets and iconography in Figma while collaborating closely with game designers and developers. Contributed to shipped UI presentation and player-facing flows for a mobile title that reached 4.9 Google Play (100K+ installs) and 4.6 App Store ratings.
UI Designer & Game Artist at Kianbaspar Co
January 1, 2023 - January 1, 2025
Led the visual redesign of Kimdi Football as the sole visual designer, building UI systems, player cards, progression features, and iconography. Designed characters and environments to support the game’s overall visual experience. The project reached 2.6M installs on Cafe Bazaar with a 4.7 rating.
Game Artist & UI Designer at Plus9 Games
January 1, 2022 - January 1, 2025
Designed the core visual experience for Sheyda's Dream, including UI/UX systems, iconography, gameplay assets, environments, and character art. Supported content updates and continued visual development throughout production. The title achieved 100K+ installs on Cafe Bazaar (4.6 rating) and additional installs on Google Play.
Game UI Artist & Game Artist at Confidential Client (Sweden)
January 1, 2021 - January 1, 2023
Pre-launch project focused on UI systems, branding assets, and player-facing experiences for HitViking, a blockchain-based sports game inspired by Norse mythology. Created an NFT customization system featuring 80+ modular assets and completed the art production pipeline (project not commercially released).
Game Artist & UI Designer at Plus9 Games
January 1, 2020 - January 1, 2021
Owned full visual direction of Shahrbano as the project’s sole art director and designer. Designed the game’s UI, visual identity, characters, seasonal content, and marketing assets. Shahrbano reached 1.5M installs on Cafe Bazaar and 500K+ on Google Play with a 4.7 rating.
Co-Founder & Lead Game Artist at Pixelf Game Studio
January 1, 2017 - January 1, 2020
Co-founded the studio and led visual production across multiple shipped mobile titles. Designed game interfaces, visual systems, environments, characters, and branding assets. Major outcomes include The Last Fighter (2M+ installs in launch year, 2017) and Enchanted Forest (110K+ installs, 4.6 rating; 2nd Place at Casual Camp 2019), plus Sultan (30K+ installs, 4.7 rating).
Game Artist / UI & Character Designer (Freelance) at Plus9 Games (Early Collaborations)
January 1, 2015 - January 1, 2016
Collaborated on multiple mobile game projects with a focus on full game art and UI/character design. Examples include Hamkelas-ha (2015) with character-focused full art, Jang-e Zoreh (2016) with UI and tank combat character design, and Fandogh (2017) with art contributions to a word-puzzle title that reached 5.4M installs on Cafe Bazaar (4.7 rating) and 1M+ on Google Play (4.8 rating) and remains live internationally.
Game Artist at Arvin Tec
January 1, 2011 - January 1, 2013
Designed character art and HUD for Speed in City 2 (PC racing). Created card art and visual assets for Spod, a card-based game.

Education

M.A. in Animation at Soureh International University
January 1, 2017 - January 1, 2020
B.A. in Graphic Design at Pars University of Art and Architecture
January 1, 2015 - January 1, 2017
Associate Degree in Graphic Design at Atar National University of Skills
January 1, 2008 - January 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Media & Entertainment