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Fariha Ibrar is a results-driven Social Media Specialist and Content Strategist with six years of experience in digital marketing, content development, influencer partnerships, and organic channel growth within Pakistan’s fashion and lifestyle industry. She has worked with leading brands including MARIA.B, Minnie Minors, Chinyere, Rang Ja, Bareeze UAE, Afrozeh, and ÉLAN by Khadija Shah. Her expertise spans social media strategy, brand storytelling, campaign development, influencer collaborations, content creation, community management, and digital analytics. At MARIA.B, she has played a key role in growing digital platforms organically, including scaling YouTube to 28.5M+ views and 8.2K+ subscribers, while successfully launching and growing TikTok to 90K+ followers without paid promotion. Fariha combines creative thinking with data-driven decision-making, developing digital strategies that translate brand identity into engaging content and measurable results. Her experience also includes leading large-scale seasonal campaigns, coordinating influencer networks, managing cross-platform content, and using analytics to optimize digital performance. She holds a Bachelor’s in Commerce (Hons) from Government College University, Lahore, alongside certifications in digital marketing and graphic design.…Fariha Ibrar is a results-driven Social Media Specialist and Content Strategist with six years of experience in digital marketing, content development, influencer partnerships, and organic channel growth within Pakistan’s fashion and lifestyle industry. She has worked with leading brands including MARIA.B, Minnie Minors, Chinyere, Rang Ja, Bareeze UAE, Afrozeh, and ÉLAN by Khadija Shah. Her expertise spans social media strategy, brand storytelling, campaign development, influencer collaborations, content creation, community management, and digital analytics. At MARIA.B, she has played a key role in growing digital platforms organically, including scaling YouTube to 28.5M+ views and 8.2K+ subscribers, while successfully launching and growing TikTok to 90K+ followers without paid promotion. Fariha combines creative thinking with data-driven decision-making, developing digital strategies that translate brand identity into engaging content and measurable results. Her experience also includes leading large-scale seasonal campaigns, coordinating influencer networks, managing cross-platform content, and using analytics to optimize digital performance. She holds a Bachelor’s in Commerce (Hons) from Government College University, Lahore, alongside certifications in digital marketing and graphic design.

Fariha Ibrar

Social Media Manager, Content Strategist, Digital Marketer, +3

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Fariha Ibrar is a results-driven Social Media Specialist and Content Strategist with six years of experience in digital marketing, content development, influencer partnerships, and organic channel growth within Pakistan’s fashion and lifestyle industry. She has worked with leading brands including MARIA.B, Minnie Minors, Chinyere, Rang Ja, Bareeze UAE, Afrozeh, and ÉLAN by Khadija Shah. Her expertise spans social media strategy, brand storytelling, campaign development, influencer collaborations, content creation, community management, and digital analytics. At MARIA.B, she has played a key role in growing digital platforms organically, including scaling YouTube to 28.5M+ views and 8.2K+ subscribers, while successfully launching and growing TikTok to 90K+ followers without paid promotion. Fariha combines creative thinking with data-driven decision-making, developing digital strategies that translate brand identity into engaging content and measurable results. Her experience also includes leading large-scale seasonal campaigns, coordinating influencer networks, managing cross-platform content, and using analytics to optimize digital performance. She holds a Bachelor’s in Commerce (Hons) from Government College University, Lahore, alongside certifications in digital marketing and graphic design.…Fariha Ibrar is a results-driven Social Media Specialist and Content Strategist with six years of experience in digital marketing, content development, influencer partnerships, and organic channel growth within Pakistan’s fashion and lifestyle industry. She has worked with leading brands including MARIA.B, Minnie Minors, Chinyere, Rang Ja, Bareeze UAE, Afrozeh, and ÉLAN by Khadija Shah. Her expertise spans social media strategy, brand storytelling, campaign development, influencer collaborations, content creation, community management, and digital analytics. At MARIA.B, she has played a key role in growing digital platforms organically, including scaling YouTube to 28.5M+ views and 8.2K+ subscribers, while successfully launching and growing TikTok to 90K+ followers without paid promotion. Fariha combines creative thinking with data-driven decision-making, developing digital strategies that translate brand identity into engaging content and measurable results. Her experience also includes leading large-scale seasonal campaigns, coordinating influencer networks, managing cross-platform content, and using analytics to optimize digital performance. She holds a Bachelor’s in Commerce (Hons) from Government College University, Lahore, alongside certifications in digital marketing and graphic design.

Available to hire

Fariha Ibrar is a results-driven Social Media Specialist and Content Strategist with six years of experience in digital marketing, content development, influencer partnerships, and organic channel growth within Pakistan’s fashion and lifestyle industry. She has worked with leading brands including MARIA.B, Minnie Minors, Chinyere, Rang Ja, Bareeze UAE, Afrozeh, and ÉLAN by Khadija Shah.

Her expertise spans social media strategy, brand storytelling, campaign development, influencer collaborations, content creation, community management, and digital analytics. At MARIA.B, she has played a key role in growing digital platforms organically, including scaling YouTube to 28.5M+ views and 8.2K+ subscribers, while successfully launching and growing TikTok to 90K+ followers without paid promotion.

Fariha combines creative thinking with data-driven decision-making, developing digital strategies that translate brand identity into engaging content and measurable results. Her experience also includes leading large-scale seasonal campaigns, coordinating influencer networks, managing cross-platform content, and using analytics to optimize digital performance.

She holds a Bachelor’s in Commerce (Hons) from Government College University, Lahore, alongside certifications in digital marketing and graphic design.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Intermediate

Urdu

Advanced

Work Experience

Social Media Executive at MARIA.B Designs Pvt Ltd (M/basics, Maria. B Kids)

July 1, 2025 - Present

Grew MARIA.B’s YouTube channel from ~3M views (18 months, no monetization) to 28.5M+ views and 8.2K+ subscribers within a year, crossing the monetization threshold first time through a restructured content cadence of 30 shorts and 6 major campaign videos monthly. Proposed and led MARIA.B’s TikTok launch against internal resistance; achieved organic growth to 90K+ followers and 3.8M+ video views within a year, with no paid promotion. Managed YouTube and TikTok for kids’ sub-brand M/basics from zero to 6.7M views and 16.1K watch hours organically within four months. Handled multi-platform content (Instagram, TikTok, YouTube, Facebook, Threads, broadcast channels), coordinated with PR agency and influencers, built content calendars using Storrito, and tracked organic-reach-driven sales with Short.io. Led crisis-response replanning during an Independence Day influencer campaign disrupted by a region-wide power/internet outage while keeping delivery on schedule.

Creative Content Writer & Community Manager at East Gate Industries (formerly Sefam Pvt Ltd) — Minnie Minors, Rang Ja, Chinyere, Bareeze UAE

July 1, 2022 - June 30, 2025

Conceived and led digital strategy for 6 major seasonal shopping-festival campaigns over 3 years for Minnie Minors, introducing interactive quizzes, structured digital rewards, and in-store influencer content. Coordinated 8–10 child influencers per campaign (combined audience reach ~1M followers) generating 20,000+ quiz and giveaway entries. The winter shopping-festival campaign delivered PKR 2.5M online sales in a single month; a December 2024 collaboration reel remains the brand’s highest-viewed post. Founded and grew Minnie Minors’ YouTube channel from scratch; proposed a children’s talk-show format later adopted by the brand. Provided content writing, planning, posting, and campaign coordination and community management support across Chinyere, Rang Ja, and Bareeze UAE.

Creative Content Writer & Community Manager at East Gate Industries (formerly Sefam Pvt Ltd) (Minnie Minors, Rang Ja, Chinyere, Bareeze UAE)

July 1, 2022 - June 30, 2025

Conceived and led digital strategy for 6 seasonal shopping-festival campaigns over 3 years for Minnie Minors, introducing interactive quizzes, structured digital rewards, and in-store influencer content—later retained by the brand. Coordinated 8–10 child influencers per campaign with a combined audience reach of ~1M followers; campaigns generated 20,000+ quiz and giveaway entries. Drove results including a winter shopping-festival campaign generating PKR 2.5M in online sales within a single month; a December 2024 collaboration reel became the brand’s highest-viewed post. Founded and scaled Minnie Minors’ YouTube channel from scratch and proposed a children’s talk-show format adopted by brand channels. Provided content writing, planning, posting, and campaign coordination support across Chinyere, Rang Ja, and Bareeze UAE. Managed community-related activities and social media content execution across the brand portfolio.

Community Manager at Afrozeh Pvt Ltd

October 1, 2021 - July 31, 2022

Led social media growth strategies to increase brand engagement across platforms. Oversaw customer queries and supported customer care. Resolved order issues and payment disputes in coordination with internal teams.

CS Executive at ÉLAN by Khadija Shah

October 1, 2020 - October 31, 2021

Wrote product descriptions and supported customer care through social channels. Coordinated with social media managers and supported operations across content writing and customer support workflows.