Available to hire
Hi, I’m Farisa Afzal, a content and social media specialist based in Hamburg. I design and run influencer campaigns, create engaging content, and guide digital strategies that help brands connect with audiences worldwide. I thrive on turning ideas into measurable campaigns that boost reach and engagement.
I’ve led global influencer initiatives for NIVEA MEN with Publicis One Touch, built digital talent management for Mega Model Agency across Germany, and steered drama content and programming for HUM Network and Hum TV in Pakistan. I enjoy collaborating with writers, producers, and brands to deliver fresh storytelling across TV, online, and social platforms.
Experience Level
Language
English
Fluent
Urdu
Advanced
German
Advanced
Work Experience
Influencer Marketing Specialist at Publicis One Touch
October 1, 2023 - PresentManaged global influencer campaigns for NIVEA MEN, boosting brand presence. Identified and partnered with influencers for NIVEA MEN promotions. Efficiently allocated resources for cost-effective influencer campaigns. Led content brief preparation and fostered innovative influencer content for NIVEA MEN's global audience.
Digital & Social Media Manager at Mega Model Agency
April 1, 2023 - September 16, 2025Established digital & social media talent management at Mega Model Agency. Planned social media strategy for Germany’s prominent digital content creators (Influencers and TikTokers). Brand and campaign communication with international brands (Zalando, Nivea, About You, Adidas, Tinder, Calvin Klein, Sloggi, P&G).
Content Manager at Six Sigma Plus Entertainment
September 1, 2018 - September 16, 2025Content Producer for ARY Digital and films; collaborated with leading writers to develop high-quality content; managed scripts, ideas, and concepts for TV series and films; scripted and edited screenplays; created final outlines for directors and actors; proofread and edited scripts; built a talent pool of emerging writers.
Content & Programming Executive at Hum Network Ltd
December 1, 2016 - September 16, 2025Launched and developed HUM Sitaray; produced drama content, managed production budgets, and coordinated with writers, production houses, and directors to generate new ideas, stories, casts, and concepts. Planned production schedules; handled casting, set design, location, wardrobe, and scripts; conducted market research and maintained liaison with PR, Marketing, Sales, and Production houses. Developed promos and packages for special programming. Monitored success metrics and market trends. Oversaw video editing, music, and effects for final on-air product. Executed marketing and promotional strategies to maximize reach.
Drama Writer at Hum TV
December 31, 2019 - September 16, 2025Drama Writer for Meer Abru aired 2019 on Hum TV; contributed to scriptwriting and writing for television dramas.
Influencer Marketing Specialist at Publicis One Touch
October 1, 2023 - November 2, 2025Managed global influencer campaigns for NIVEA MEN, identified and partnered with influencers, allocated resources for cost-effective campaigns, and led content brief development to create innovative influencer content for NIVEA MEN's global audience.
Digital & Social Media Manager at Mega Model Agency
April 1, 2023 - April 1, 2023Established digital & social media talent management; planned social media strategy for Germany’s top digital content creators; managed brand and campaign communications with international brands including Zalando, Nivea, About You, Adidas, Tinder, Calvin Klein, Sloggi, and P&G.
Content Manager at Six Sigma Plus Entertainment
September 1, 2018 - September 1, 2018Content Producer for ARY Digital and films; collaborated with writers to develop content; maintained a repository of scripts, ideas, and concepts; scripted and edited screenplays; created outlines; proofread and edited scripts; built a pool of emerging writers.
Content & Programming Executive at Hum Network Ltd
December 1, 2016 - December 1, 2016Launched HUM Sitaray; produced and developed dramas; managed production budgets and schedules; coordinated with writers, production houses, and directors; conducted market research; planned production schedules; handled casting, set design, wardrobe, and locations; oversaw editing, music, and promos; supported fashion weeks backstage.
Drama Writer at Hum TV
January 1, 2019 - January 1, 2019Drama writer for Meer Abru aired in 2019 on Hum TV; developed story concepts and scripts in collaboration with writers and directors.
Education
Master of Arts - MA, Radio, Television, and Digital Communication at University of Bremen
January 1, 2018 - January 1, 2021Bachelor's Degree, Mass Communication / Media Studies at Federal Urdu University of Arts, Science & Technology, Islamabad
January 1, 2010 - January 1, 2013Master of Arts (MA) at University of Bremen
January 1, 2018 - January 1, 2021Bachelor's Degree, Mass Communication / Media Studies at Federal Urdu University of Arts, Science & Technology, Islamabad
January 1, 2010 - January 1, 2013Qualifications
Industry Experience
Media & Entertainment, Retail, Professional Services
Experience Level
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