I am a multidisciplinary brand designer, visual artist, and creative director with over 20 years of experience across graphic design, fashion, visual storytelling, and publication-focused projects.
My practice sits at the intersection of brand strategy, visual identity, and narrative-driven design, with a strong focus on building meaningful, future-oriented brands for creatives, fashion professionals, cultural institutions, and socially engaged organizations. I have extensive experience developing brand systems, portfolios, editorial layouts, and digital assets that translate complex ideas into clear, compelling visual languages.
Alongside my design practice, I have worked internationally as a fashion designer, photographer, illustrator, and educator. I am the founder and former creative director of POOSH-e MA, a fashion brand active between 2011–2017, where I led concept development, collections, branding, and public presentations. My work has been exhibited widely across Europe and the Middle East, including exhibitions, fashion shows, and interdisciplinary installations.
I have collaborated with NGOs, media organizations, academic institutions, and international partners on projects related to human rights, women’s rights, health, culture, and education. These collaborations have strengthened my ability to work within research-based, editorial, and community-driven contexts, often under tight deadlines and across remote, international teams.
My skill set includes brand strategy, visual identity design, portfolio development, editorial design, illustration, photography, art direction, and creative consulting. I am highly process-oriented, detail-focused, and comfortable leading projects from concept to final delivery.
Currently based in Europe, I work remotely with clients worldwide and am open to both project-based and long-term freelance collaborations—particularly in fashion, personal branding, creative direction, and cultural or impact-driven projects.
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