Head of Marketing at Bloom Arjaan by Rotana Hotel - Abu Dhabi, UAE

Submitted monthly marketing updates to VP and GM; developed annual Marketing & Communications plans for property and F&B; managed press releases, media relations, and maintained updated press kits and newsletters; oversaw online content and imagery across corporate websites and internal platforms; coordinated with agencies on advertising, publicity materials, and marketing campaigns; led direct marketing initiatives and secured sponsorships for promotions and partnerships; managed branding, exhibitions, events, and photography arrangements; represented the property in community events and supported image-enhancing initiatives.

Freelance Marketing & Content Consultant at Self-Employed, GCC

Advised startups and small businesses on brand strategy, content direction, and audience engagement across digital platforms. Developed and implemented social media strategies to boost visibility, follower growth, and lead generation. Created compelling copy and content for websites, email marketing, blogs, and social media tailored to client’s tone and goals. Collaborated with clients to audit existing marketing efforts and identify opportunities for optimization and growth. Delivered end-to-end marketing support, from strategic planning to execution, with no reliance on paid ads.

Global Marketing Manager at Swarmio Media - Etisalat, Dubai

Launched Arena Esports division and oversaw its launch and growth across MEN A region, starting with UAE partnerships with Etisalat by e&. Crafted and implemented comprehensive marketing plans tailored to the MEN A gaming audience, enhancing brand visibility and user engagement within the esports landscape. Coordinated with product, sales, and executive teams to align marketing initiatives with product launches and business objectives, ensuring cohesive brand messaging and market penetration. Oversaw the localization of content and execution of multi-channel marketing campaigns, including social media, influencer partnerships, and esports events, to drive user acquisition and retention. Monitored key performance indicators and user engagement metrics to assess campaign effectiveness, using insights to refine strategies and improve ROI.

Marketing Manager at The Burrow, Kuwait

Created and implemented annual marketing strategies aligned with brand goals. Oversaw multi-channel campaigns, integrating social media, paid ads, and influencer marketing. Managed content production, including photography, videography, and graphic design. Collaborated with internal teams and external partners to execute marketing initiatives successfully. Presented marketing plans, performance reports, and budget allocations to stakeholders.

Content Strategist Consultant at Agency Helix, Abu Dhabi

Crafted content for diverse clients, including international brands, shopping centers, and F&B entities such as Pura Jubilee, Jebel Hafit Desert Park, and Fosaa Mall. Developed engaging, brand-aligned content to meet business objectives and consumer needs. Conducted trend analysis and audience research to optimize content relevance. Ensured consistency in tone, voice, and messaging across all platforms.

Social Media Communications Officer at Gymnaz ia, Kuwait

Managed brand presence and social media channels, driving audience engagement. Led internal and external communications, including newsletters and sponsorship proposals. Created and maintained content calendars, ensuring strategic campaign execution. Worked closely with multimedia specialists to produce high-quality creative content.

Operations & Social Media Manager at BBC Learning English, Beirut

Executed social media strategies to boost brand engagement and visibility. Managed and scheduled content across digital platforms, analyzing performance metrics. Handled customer inquiries and ensured timely engagement on social channels.

Creative Content Consultant at UPT House, Amman

Talent management consulting and content strategy for clients.

Talent Manager Consultant at Geekay Games, Dubai

Consulted on talent acquisition and content strategy for gaming initiatives.

Event & Media Manager at Zain Group, Kuwait

Managed events and media coordination for brand campaigns.

Marketing Manager at Looksie, Kuwait

Led marketing initiatives and brand campaigns for the Kuwait market.