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I'm Farwa Babar, a purpose-oriented Product Designer focused on UX, UI, and user-centered experiences. I craft intuitive interfaces and storytelling experiences that help users accomplish their goals. I'm passionate about translating research into shipping products with strong brand identity, improving core UI elements, and shaping delightful experiences across SaaS, e-commerce, and healthcare spaces.…I'm Farwa Babar, a purpose-oriented Product Designer focused on UX, UI, and user-centered experiences. I craft intuitive interfaces and storytelling experiences that help users accomplish their goals. I'm passionate about translating research into shipping products with strong brand identity, improving core UI elements, and shaping delightful experiences across SaaS, e-commerce, and healthcare spaces.

Farwa Babar

Product Designer, UX Designer, UI Designer, +2

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I'm Farwa Babar, a purpose-oriented Product Designer focused on UX, UI, and user-centered experiences. I craft intuitive interfaces and storytelling experiences that help users accomplish their goals. I'm passionate about translating research into shipping products with strong brand identity, improving core UI elements, and shaping delightful experiences across SaaS, e-commerce, and healthcare spaces.…I'm Farwa Babar, a purpose-oriented Product Designer focused on UX, UI, and user-centered experiences. I craft intuitive interfaces and storytelling experiences that help users accomplish their goals. I'm passionate about translating research into shipping products with strong brand identity, improving core UI elements, and shaping delightful experiences across SaaS, e-commerce, and healthcare spaces.

Available to hire

I’m Farwa Babar, a purpose-oriented Product Designer focused on UX, UI, and user-centered experiences. I craft intuitive interfaces and storytelling experiences that help users accomplish their goals.

I’m passionate about translating research into shipping products with strong brand identity, improving core UI elements, and shaping delightful experiences across SaaS, e-commerce, and healthcare spaces.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Product Designer at Prookie

September 1, 2025 - November 30, 2025

E-commerce | Improved landing-page clarity and perceived trust by redesigning core UI elements and product presentation for a health-focused audience. Conducted competitive and visual research across protein snack brands to inform homepage layout and hierarchy while preserving core brand identity.

Digital Experience Designer at Sheridan College IT

May 1, 2025 - August 1, 2025

SaaS | Oakville Ontario | Co-op. Translated 6 months of chatbot data into UX improvements, adding 8 new topics, refining 40+ flows, and designing conversation flows for Sheridan College’s migration to ServiceNow.

UX Designer at GoHire

June 1, 2024 - July 1, 2024

SaaS | Remote | Freelance. Designed and delivered three interactive Figma pages for a job analytics platform within two weeks, ensuring all components met client specifications ahead of schedule.

Product Designer at SnapWrite

December 1, 2022 - September 1, 2023

SaaS | Remote | Internship. Designed and implemented a data-heavy dashboard for small businesses, replacing inefficient Excel workflows and saving 45 hours per month.

Product Designer

September 1, 2025 - November 1, 2025

Improved landing-page clarity and perceived trust by redesigning core UI elements and product presentation for a health-focused audience.